Category: Fashion

Able to personally witness the Max Mara Spring-Summer 2023 Collection was an experience! I even got the chance to meet in person one of the countries known fashion editor. Just to share,  I attended her virtual class at School of Fashion (SOFA) – A fashion girl’s dreams!

I personally feel that “quiet luxury” is 2023’s mood. Max Mara definitely fits the mold but has always been known to be subtle and bring such elegance. Owning a Max Mara piece screams timeless for me. Growing up I loved and adored Max Mara’s trench coats. Before quiet luxury became a trend, Max Mara has already been doing it ever since.

This 2023 summer collection collection, is all about the French Riviera that started on the sunny beaches of the 1920s. Inspiration came from timeless muses and icons like Renée Perle and Eileen Gray. The collection brings a timeless look and still has that modern feel.

From April to September, when the aristocrats closed their grand villas, bohemians of every type flocked to the Riviera. Things were bound to happen when the likes of F. Scott Fitzgerald, Picasso and Stravinsky rubbed shoulders. But when Zelda Fitzgerald, Dora Maar and Bronislava Nijinska, not to mention Dorothy Parker, Joséphine Baker and Isadora Duncan joined in, women were certain to make the leap from muse to maestro.

On sun-soaked beaches, masterpieces were conceived, manifestos thrashed out and a timeless look was forged: Riviera style. No one wore it better than Renée Perle. Classified in the history books as the silent muse and lover of photographer Jacques-Henri Lartigue, she features in his most memorable pictures. She deserves a bigger credit; the kohl-rimmed eyes, the perfectly painted Cupid’s bow, the finger waved hair are so intrinsically her. So too the archetypal looks which are the backbone of Max Mara’s collection; backless tanks, voluminous canvas sailor pants, floppy wide-brimmed sun hats and long, languid skirts which hug the hip then slide into pools of godets. She painted hundreds of naïf self-portraits. They were dismissed as daubs by the art historians but arguably they point to a remarkable creative talent; her oeuvre was her image.

As Renée Perle personifies the fashion, so Eileen Gray personifies the architecture. At Roquebrune-Cap-Martin Gray built E1027, a seaside villa for herself and her lover, showcasing her uniquely feminine take on modernism. “The poverty of modern architecture stems from the atrophy of sensuality”, she said. Challenging the rigid rectilinearity of the masculine masters, Gray’s floorplan incorporates the occasional curve. Max Mara follows suit with sinuous bias cutting and the brave new femininity also manifests itself in extravagant organza bows printed with flowers in Perlesque `art vernaculaire‘ style.

E1027 has a hint of the handmade, a reminder that this is a home for a woman and a man, not a machine. At Max Mara each piece is designed not just to be worn, but to be lived in. To wit, Max Mara presents a series of total looks in lino greggio – unprocessed, undyed linen that looks like burlap, sometimes with raw fringed hems. And Max Mara’s classic architectonic coats take on the soft allure of sun-bleached beach robes. Gray’s `architecture for inner life’ features accents in a particular shade of inky Mediterranean blue that stirs the heart; Max Mara presents its take on washed cotton drill bleu de travail in the same evocative colour.

They were assiduous chroniclers, those habitués of the Riviera. But apart from the photographs, Perle is voiceless and unrecorded. Did she and Eileen Gray ever meet? Max Mara imagines that they did; two women with a shared vision of modernity stepping out onto the E1027 terrace. Blinking in the morning light, we see them raise their smiling faces to meet the glittering blue horizon.