Start the year right with bright, hydrated skin this 2024

The past year kept a lot of skincare enthusiasts on their toes because of the surge of trends like skin cycling or rotating your skincare products, and skin minimalism which involves trimming down your 10-step routine down to 2. Despite these ever-changing trends, the goal remains the same: saying goodbye to dull skin and enlarged pores this 2024.

Fortunately, the road to bright skin has cleared up, thanks to niacinamide. And what better way to start the year right than with the new Hydro Boost Niacinamide Serum—a product that brightens and hydrates the skin and is known to minimize the pores in just 4 to 8 weeks.


Expanding its well-loved Hydro Boost line, Neutrogena introduces their newest Hydro Boost Niacinamide Serum which brightens, hydrates, and minimizes the pores of one’s skin. With its dermatologist-inspired ingredients that are tested-safe for all skin types and skin tones, this product is a great addition to any skincare routine as it is proven to reveal a clearer-looking, hydrated complexion that visibly evens out the skin tone between 4 to 8 weeks. Other than promoting a clear, healthy glow for the skin, the Hydro Boost Niacinamide Serum also boasts the combination of two powerhouse ingredients: hyaluronic acid and niacinamide. 


“The new Hydro Boost Niacinamide Serum has vital ingredients that your skin loves. This lightweight serum contains the highest concentration of niacinamide ever in Neutrogena, visibly brightening dull skin, and minimizing the look of pores. And like any other Hydro Boost product, it’s powered with hyaluronic acid which hydrates and strengthens the skin’s moisture barrier. This product helps bring back your radiant glow” said Sophia Custodio, Neutrogena’s brand manager.

Using niacinamide serum is a great way to kickstart the year to reveal your skin’s clear, healthy glow. As mentioned by Neutrogena’s senior marketing manager Nica Rollan, “We at Neutrogena are excited to have officially launched this must-awaited, newest addition to the Hydro Boost line—the Hydro Boost Niacinamide Serum. If you’re looking for a product that targets uneven texture, dullness, enlarged pores, and oily and dull skin, this product is the way to go. Using this serum and adding it to your skincare routine is so important when it comes to achieving that healthy glow; making it the perfect way to step into 2024 with brighter skin.” 


Don’t miss out on the chance to get first dibs on Neutrogena’s newest Hydro Boost Niacinamide Serum this January in Lazada. Leave dull skin behind and embrace 2024 with bright and radiant skin with the Hydro Boost Niacinamide Serum.

For more information, visit Neutrogena’s official website at  and follow them on Instagram @neutrogenaph

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