Pinoys love their Nanays: GrabAds insights show how busy Filipinos get around Mother’s Day

The GrabAds SEA Mother’s Day Insights Report 2023 showcases how the leading superapp helps its users create special moments with their moms during the beloved holiday

Having close family ties is one of the hallmarks of Filipino culture. Hence, it comes as no surprise that holidays celebrating the family unit are much beloved in the Philippines. Among the most anticipated is Mother’s Day – and insights from GrabAds, the advertising arm of the leading superapp, show that Pinoys do get busy creating special moments for their nanays every second Sunday of May. 

The GrabAds SEA Mother’s Day Insights Report 2023 gives brands and consumers a clear picture of how Grab – with its portfolio of convenient, reliable services like GrabFood, GrabMart and GrabExpress – enables and empowers users to create extra-special Mother’s Day celebrations for their moms. 

Here are some interesting insights from the report!

  1. Filipinos plan for Mother’s Day

Filipinos take Mother’s Day celebrations seriously. In fact, 88 percent of Grab users in the Philippines have already come up with plans specific to Mother’s Day 2023. The respondents look forward most to gathering their families, ordering food online, and going out for a meal together with their loved ones and, of course, their inays. 

  1. Filipinos order food and ship out items a lot more on Mother’s Day

GrabAds insights also show that Filipinos are happy to create special dining experiences at home as they tend to order more on the second Sunday of May. In 2022, GrabFood orders rose by 25 percent on Mother’s Day versus the average number of food orders across all Sundays of April. The most expensive GrabFood order on Mother’s Day last year was a Php 7,000 steak set –  a much-deserved treat for the family!

Padala items also tend to be on the road more during Mother’s Day. For instance, last 08 May 2022, there were 37 percent more GrabExpress Deliveries versus the average Express Orders on the Sundays of the month prior. Indeed, no distance is wide enough to stop the simple thank yous and love yous Filipinos wish to express to their moms. 

  1. Filipinos enjoy ordering on-demand gifts on Mother’s Day

Gifts overflow during Mother’s Day, too! 8 out of 10 Grab users in the Philippines plan on buying their moms a gift, and 82 percent of these are keen on buying a gift from Grab. Among the most popular choices on GrabFood and GrabMart during Mother’s Day last year were cakes and pastries, flower bouquets, and home and kitchen appliances. Chocolate, ube, and fresh fruit reigned supreme as the top preferred cake flavors. 

Truly, with reliable and convenient on-demand delivery services like GrabFood and GrabMart, gifts no longer come with the usual long queues, heavy traffic, and aisle-to-aisle exploration in-store.  

“Mother’s Day remains to be one of the most important gifting occasions in Southeast Asia. Our GrabAds report shows a surge in user activity one week before the day itself, across the region, as people start looking for ways to make this day extra special for their loved ones,” said Jennie Johnson, Head of Regional Marketing, GrabAds. “This Mother’s Day, merchants and brands across the region have the opportunity to connect with consumers looking for the perfect gift for their mom via superapps like Grab”

Creating a special Mother’s Day celebration should be easy and hassle-free –  and Grab makes sure of this. With the wide merchant selection and reliable on-demand delivery services of both GrabFood and GrabMart, you can easily pick and order mom’s faves for an intimate family dinner; or even include special add-ons just to express how much you treasure her. Tip: Check out the promo code MAMAMART on GrabMart and ILYMOM on GrabFood on May 14, 2023!

Dealing with sensitive skin, Aveeno got you covered

 Got Sensitive Skin? Here’s What to Do.

Dealing with sensitive skin can be challenging, and those with it know the time and effort it takes to manage flare-ups. While sensitive skin isn’t life-threatening, it may get in the way of the quality of your life. 

You know you’ve got sensitive skin when your skin feels itchy, looks dry or flaky, or you get red bumps or marks when your skin reacts to scented products. Having sensitive skin can be bothersome and time-consuming at best and painful at its worst. 

Sensitive skin doesn’t need to come between you and how you want to live your life! Helping manage your skin issues is a slather of lotion away–but how do you know when you’ve found a lotion that meets your needs? 

The suitable lotion goes beyond locking in moisture. It must also act as a protective barrier against germs, bacteria, and free radicals that either age or harm your skin. The right lotion should not further irritate your skin with toxic ingredients. And the more you make applying lotion a daily habit, it can help keep dry, itchy, flaky skin away. Ready to make your skin stress-free? Here’s how! 

Anticipate the allergens coming your way. Excessive sweating during your commute, plus the city pollution and other allergens will take a toll on your skin, and there’s only so much you can do to avoid it. Once you know what you’ve got coming your way, prepare for the day ahead. Have an excellent moisturizing lotion handy. Aveeno Skin Relief Moisturizing Lotion instantly hydrates your skin, leaving it soft to the touch. Skin looks and feels healthier as it strengthens and protects the skin barrier from possible allergens. 

Slather on your Aveeno lotion, pack tissues to dab up the sweat and dust from the commute and use moist wipes to cool off and clean up. Remember to reapply your AVEENO® Skin Relief Moisturizing Lotion!  

Know your triggers. Is it the change in weather? A certain kind of food that you may be allergic to? Friction when wearing too tight or non-breathable clothing? Taking note of what triggers your sensitive skin to act up will help you minimize those activities in the future or come up with solutions to address your concerns. 

Find skin relief. AVEENO® Skin Relief Moisturizing Lotion is clinically proven to provide long-lasting hydration for 72 hours and protects the skin barrier from allergens and bacteria, while locking in moisture. 

Recommended by dermatologists, it’s formulated with prebiotic Triple Oat Complex and natural shea butter, making it suitable for sensitive skin, and full of good-for-you ingredients that help guarantee soft, supple skin. Plus, AVEENO® Skin Relief Moisturizing Lotion can relieve very dry, itchy skin in as fast as 60 seconds!  

“We, at Aveeno, understand the concerns of sensitive skin sufferers who are in constant search for products that are good for them. The Skin Relief Lotion is formulated with Triple Oat Complex and is clinically proven to soothe and protect skin. It’s best used in combination with the Skin Relief Body Wash to experience the full moisturizing effect of these therapeutic body care solutions.” said Ira Santos, Senior Brand Manager, J&J Consumer Health Philippines Skin Health Franchise.

If you have sensitive skin, putting on lotion is not a luxury – it’s a necessity! Including AVEENO® Skin Relief Moisturizing Lotion into your daily routine brings you closer to healthy looking, stress-free skin, so you can feel soothed, moisturized, and protected! Pair it with a fragrance-free body wash like the AVEENO® Skin Relief Moisturizing Body Wash for extra moisture and hydration! This body wash relieves and soothes dry, itchy skin, and helps strengthen the skin barrier for softer, smoother, healthier-looking skin.

For more information on the new and improved Aveeno Skin Relief, visit Aveeno’s website at and follow Aveeno on their social media pages @AveenoPH.   

The first natural after-care for colored hair in the Philippines: COLORS by Zenutrients is finally here!

From the makers of Zenutrients, its new brand COLORS is coming through with a clear-cut purpose – to support you in embracing your colors confidently.


The newcomer to the Zenutrients family, COLORS is here to make one thing loud and clear – the brand has got your back in amplifying your inner and outer colors.

For more than a decade, Zenutrients has made it its mission to empower communities through proudly local, natural, homegrown solutions to personal care needs. From its bestsellers: the Gugo line to the cult favorite among curlies, the Curls by Zenutrients brand – the team found a gap among people with color-treated hair and the actual daily maintenance of it. Thanks to Facebook groups like the Colored Hair Community Philippines and more, the brand reached its aha moment.


Introducing a new brand of nurture, COLORS by Zenutrients is a colored hair after-care line for everyday maintenance, giving your hair that duo benefit of gentle toning and extra moisture. The line comes with: shampoo, conditioner, and hair oil, all made with natural ingredients:

Blue Ternate Flower

COLORS is formulated with the striking blue hues of Asia’s native Blue Ternate Flower, made for gentle toning and keeping your hair color vibrant. 

Argan and Lavender

Dryness after the intensity of bleaching and hair dye? Trust that you need that moisture back! COLORS is packed with the nourishing duo of Argan and Lavender, for your hair’s moisturizing needs. 


So, how is it different from other color-treated hair care? 

Traditional purple shampoos are strong, most times drying when it comes to toning (which is why those are not advised for daily use). However, COLORS is made to be used for everyday maintenance, addressing both gentle toning and moisturizing needs. 

For your overall colored hair health, COLORS’ shampoo, conditioner, and hair oil are especially formulated to be used together! The shampoo and conditioner are must-haves, but to seal even more moisture and shine, the hair oil completes the routine.

The products are also free from sulfates, parabens, and other harmful chemicals. They are also vegan and cruelty-free.

In the Philippines, it’s rare to find  gentle care for color-treated hair that addresses both toning and moisturizing – or at least there is a challenge in finding a locally available, affordable, and a straightforward way. COLORS is here to check all those marks, making your hair journey’s upkeep easier!


The reason why we do what we do? Zenutrients’ joy has always been you – the brand’s advocacy aims to empower Filipinos, providing proudly local and mindfully natural products. COLORS is no exception to its philosophy.

COLORS is here to aid you through the new age of self-expression. Free from societal pressures, there are now countless ways to express and own who you are – a fresh change in hair color is one of many ways! 

There is a spectrum of beauty that exists all around. From the bright and bold to subtle play on hues, COLORS’ purpose is to uphold the continuous growth of authentic beauty diversity by giving the color-treated hair community the sustainable support that it deserves.

Embrace your colors SOON!

You can find COLORS by Zenutrients here:

  • Exclusive Shopee Launch: May 12 to 18, 2023
  • Available on our website and kiosks: May 19, 2023

Find us on Shopee, Lazada, Zenutrients’ Website, and kiosks near you!