High Heeled Warriors #HHWTalks

Women play a vital role to today’s society, women or girls all come differently. Others may not be as appreciated   because stereotypical people have standards, but I think it is how you carry yourself that breaks that norm. Eventually I’ve learned the value of acceptance. Accepting yourself and others. Yes, If you have the means to upgrade yourself, why not. At the end of the day, make yourself happy and don’t envy others.

Social media with its massive approach to anyone with a smartphone or  laptop , it is the latest platform to practice freedom of speech. That’s why Diva gathered different and respectable women who made a mark on the social media scene, they shared their experiences, and how they’ve created a movement for women to be proud for who they are.

FILIPINAS PLAY SIGNIFICANT ROLES IN CONSUMING MEDIA

Co-Presented by Lactacyd and brought to us by Swiss Miss, “The High Heeled Warriors” Talks prove that women shape modern society. Here’s how.

Manila, June 2015 – Once considered a passive activity, Filipinas are making their TV viewing experience a more active engagement. For starters, Filipino women multitask whilst watching TV –with 65% using their smartphones and 64% on their laptops; most wanting more information on the TV show subject or the products that are advertised. This was one of the many fascinating insights revealed earlier today at NBCUniversal International Television’s High Heeled Warriors research presentation on women’s content consumption habits.

Whether they “like” a brand; tweet about a TV show; follow a celebrity, post comments on a fan page or simply chat to a friend – Filipinas look to expand their TV experience via social media with 61% wanting more information on the show and 31% looking for information on the products that are advertised within the show.

“With this research, we now know how the FilipinaHigh Heeled Warrior engages with content, her preferred formats and the various themes that resonate,” says Christine Fellowes, Managing Director, Universal Networks International, Asia-Pacific. “This information means clients can connect more deeply with female consumers and drive even more measurable business outcomes through strategic advertising and sponsorships”.

 

DSC_0993
(c) Krizia Catapang
11212476_10207139870284020_636070390_n
(c) Diva TV Philippines
11647169_10207139871484050_547824889_n
(c) Diva TV Philippines

 

A recent activity at the Power Plant Mall also revealed real women who represent these categories. Facilitated by young achiever and blogger Arriane Serafico, women game changers led the discussion of women empowerment, media consumption and female prowess:

 

Rika Callangan
Arriane Serafico and Rika Callangan (c) Krizia Catapang

Founder of Women Create and Illustrator Rika Callangan as a SocialSider, She is optimistic, friendly and outgoing.

DSC_0995
Mommy Bloggers Philippines (c) Krizia Catapang

A community of passionate mommy bloggers in the country, Mommy Blogger Philippines as the Heartwarmers. They always put the family first and know that no amount of money can buy real happiness.

 

The Plump Pinays Danah and Stacy Gutierrez
The Plump Pinays Danah and Stacy Gutierrez (c) Krizia Catapang
The Plump Pinays Danah and Stacy Gutierrez
The Plump Pinays Danah and Stacy Gutierrez (c) Krizia Catapang

Founders of The Plump Pinay and advocates of body acceptance, The Plump Pinays Danah and Stacy Gutierrez as the Passionistas. They have the “live in the moment” attitude and are independent and care-free.

Guests, consumers and fashion bloggers who attended the event witnessed the different roles of Filipina women in shaping modern society, and why it is important to identify the roles played today by women. It was an afternoon of activities that led more and more women to appreciating themselves as a High Heeled Warrior.

High Heeled Warriors is NBCUniversal’s ground-breaking research initiative to better understand the modern Asian woman. In the latest study, the leading media and entertainment company uncovers how brands can communicate to women with content that engages and connects with them.

Leading women’s channel DIVA and pop culture powerhouse E! are top TV channels for female audiences and dominate major consumer categories for advertisers who want to engage with women.

“Through our research we know what women like to watch and we are able to identify how bespoke content can communicate to women most effectively” continues Fellowes. “With data from High Heeled Warriors, NBCUniversal takes a targeted approach to its programming, marketing and creative strategies to speak to female Pay-TV consumers in Asia”.

Video – whether in the form of TV programmes, short-form mobile vignettes or online clips – is one of the top performers among all marketing strategies to reach women.

Through the development of high-value and bespoke creative content for clients to connect to audiences, NBCUniversal is the only entertainment network that comprehensively commits and remains relevant to the contemporary Asian woman and savvy marketers. The company’s leading portfolio of female-focused channels, including global flagship brand Universal Channel, is complemented by bespoke programming and advertising solutions for clients who want to effectively reach the female consumer.

The event’s official hashtag is #HHWTalks.

Moshi and the makings of a modern, fashionable man

Power Mac Center partners with the US accessories brand to premiere at Philippine Fashion Week

PASIG CITY, June 12, 2015 – Gone are the days when the language of fashion remained ambiguous at best for the male population. Forget distasteful, lacklustre, uninspired—men have come to their own, sartorially speaking. The rise of the modern, style-conscious man is inspired by key influencers whose serious fashion sense is changing the game for a predominantly female industry.

Anthony Nocom (Moshi)
Anthony Nocom (Moshi)

Transitioning from perennially boring to impeccably suave reveals just how men’s style is moving fashion-forward, even here in the Philippines. Says fashion designer Anthony Nocom, “Men’s attitude towards fashion is changing. They are trying to find out who they are and create their own style. There’s a greater sense of individualism.”

This newfound male fashion consciousness catches up on the wardrobe department and makes it easier for style visionaries such as Anthony to create and market their menswear garments. After all, as the age-old saying goes, clothes make the man.

In the case of Daniel Matsunaga—renowned model, endorser, and athlete in the Philippines—clothes do make the slick, cosmopolitan man.  At 6’1, Daniel is one towering and striking figure who effortlessly pulls off a regular henley and sweatpants just as much as a designer tuxedo and trousers. The Brazilian-Japanese hunk certainly embodies modern day excellence in men’s fashion.

“My outfits serve as a fashion statement, and they speak of being comfortable and cool,” says Daniel, who considers suits as his wardrobe staple to achieve a well-polished look.

Classic, relaxed and contemporary are attributes essential to 26-year-old Daniel when deciding his fashion agendas in clothing as in accessories. His work entails a jet-setting lifestyle that he depends on his gadgets to stay organized and digitally connected. “Being always on the go, I make sure my devices are protected and safe all the time,” he explains.

The key is to find a brand that can carry and safeguard his gadgets, according to Daniel.  The tech and fashion-savvy man in him discovered that Moshi perfectly fits the profile and more.

Founded in 2005 with the vision to bring beauty to the world of electronics, Moshi leverages on product design in creating beautiful, practical and environmentally friendly accessories that meet customers’ needs in remarkable and practical new ways.

Moshi is set to premiere in the Philippine fashion scene through its collaboration with Power Mac Center. As the Official Technology Retail Partner of the Philippine Fashion Week, Power Mac Center will showcase fashion-forward mobile and digital lifestyle accessories in the country during the biggest fashion event slated for June 12-14 at the SM Aura Premier in Taguig City.

The US brand certainly has brought refinement in consumer electronics with the Moshi Urbana, a stylish and slim-fitting briefcase crafted with lightweight and durable materials that can carry a laptop and other gadgets. Weather and water-resistant, Urbana also comes with the fully adjustable and removable ViscoStrap™ that allows users to comfortably carry the bag over their shoulder.

Its form and function makes Moshi Urbana the perfect accessory statement bag for Daniel, a tech and fashion-savvy man who totes the laptop bag on the road to ensure that his devices are stylishly shielded from all elements.

“Moshi brings together versatility and design to come up with the perfect carry-all solution for my tech gadgets,” remarks the Power Mac Center brand ambassador for Moshi.

Moshi’s array of stylish laptop bags will be integrated seamlessly on the runways of Philippine Fashion Week, complementing Anthony’s Holiday 2015 Collection titled “A New Attitude.”

Starting off his career designing ready-to-wear clothing for the country’s biggest fashion retailer, Anthony then founded his eponymous label that focuses on creating wardrobe staples for men.

“I aim to evoke ease, comfort and self-confidence wherever the wearer finds himself,” states Anthony.

Inspired by the appealing quality of the Filipino male physique and guided by the principle of flexibility, Anthony’s latest collection is aptly named to epitomize the style transformation and unique sense of individuality of the modern, cosmopolitan man.

Anthony notes that Moshi completes the visual appeal of his collection pieces that are versatile enough to be worn on the runways or out in the streets. “Moshi is a correct match to my collection – simple, basic and does not call for attention,” he enthuses.

With its strong sense of aesthetics and utility, Moshi is indeed aligned with the modern man’s take on fashion. Moshi is available at all Power Mac Center locations nationwide. For more information, log on to www.powermaccenter.com or visit a Power Mac Center store near you.

Moshi Bags

Founded in 2005 with the vision to bring beauty to the world of electronics, Moshi will premiere on the runways of Philippine Fashion Week through its collaboration with Power Mac Center. As the Official Technology Retail Partner of the Philippine Fashion Week, Power Mac Center will showcase Moshi’s array of stylish mobile accessories such as the Urbana slim laptop briefcase in Cerulean Blue (left) and the Venturo slim laptop backpack in Navy Blue (right) at the country’s biggest fashion event slated for June 12-14 at the SM Aura Premier.

Daniel Matsunaga

Model, endorser, and athlete Daniel Matsunaga enthuses about Moshi, his go-to brand for that stylish bag that complements his well-polished look. As a modern, style-conscious and cosmopolitan man, the Brazilian-Japanese is the ideal Power Mac Center brand ambassador for Moshi, whose array of accessories effortlessly fit the profile.

Anthony Nocom

 

A design sketch of Anthony Nocom, one of the fashion designers who will present their holiday collections at the upcoming Philippine Fashion Week to be held at SM Aura Premier, Taguig City on June 12-14. In his collection titled “A New Attitude,” Anthony interprets the rise of the modern, style-conscious man. Complementing the looks of his collection pieces on the runways are stylish accessories from Moshi, a brand founded in 2005 with the vision to bring beauty to the world of electronics.

 

Happy Plugs ushers in style and function in tech accessories

DSC_1056 DSC_0890

 

PASIG CITY, June 12, 2015 – With mobile technology seemingly integrated into our lives, accessories are gaining momentum to inspire more brands to try their hand on developing products that enhance mobile devices and embody the user’s distinctive style at the same time.

Arnold Galang (Happy Plugs Audio) (c) Krizia Catapang
Arnold Galang (Happy Plugs Audio) (c) Krizia Catapang

This dynamic change resonates well with the fashion industry, which is certainly pushing the boundaries to take the emerging market for tech accessories to greater and trendier heights.

(c) Krizia Catapang
(c) Krizia Catapang

Celebrity Gretchen Ho is thrilled to see it all unravel. “Fashion is a very exciting part of our culture and it’s about time that tech has caught up with style and individuality,” beams the 25-year-old Gretchen.

Undoubtedly one of the most admired sports personalities of her generation, Gretchen gained prominence during her successful collegiate volleyball career. She has proven her skills beyond the court as she dabbles in hosting television shows and corporate events.

Gretchen, who also runs an inspirational merchandise business and is very much involved in managing her official webpage, relies heavily on her gadgets to manage her schedule and sustain her online presence.

The right combination of style, quality, functionality and price serves as the blueprint for Gretchen in choosing accessories like headphones to match her favorite gizmos. The Filipino-Chinese beauty has had to try on several pairs before finally discovering Happy Plugs, whose accent pieces make a fashion statement for tech-savvy audiences like her.

Happy Plugs, the international fashion and lifestyle brand established in September 2011 with the ambition of transforming essential tech accessories into fashion must-haves, teams up with Power Mac Center for its first ever fashion event collaboration in the Philippines.

Being the Official Technology Retail Partner of the Philippine Fashion Week, Power Mac Center will present Happy Plugs’ latest collections of headphones, smartphone and tablet cases, setting the pace for accessories at the biggest fashion event happening at SM Aura Premier on June 12-14, 2015.

For Happy Plugs, color is style and identity, thus coming up with the “What Color Are You Today?”® concept in creating accessories that convey value as much as aesthetics. Its ability to merge fashion and technology bodes well for Happy Plugs which has garnered a celebrity following, including Gretchen.

“What I like about Happy Plugs is the simplicity of the design and its focus on functionality. The colors and patterns are so fun to mix and match with my different outfits,” muses the new Power Mac Center brand ambassador for Happy Plugs.

An avid runner and a music fan, Gretchen says Happy Plugs has become essential in her workout routine. The Happy Plugs Earbud (Red) headphones is perfect for her as it stays comfortably in her ear to provide optimized sound quality. The In-Ear (Gold Deluxe Edition), on the other hand, fits Gretchen’s sleek and sophisticated personality off court.

“With Happy Plugs, I feel very confident because I’m wearing a stylish piece and with the quality, I feel like there is nothing that can disturb my experience. The styles are also very classic and are sure to last for a long time, so what more can you ask for?” adds Gretchen.

Happy Plugs accessories are likewise outfitted to complement the latest collections of two of the country’s most renowned fashion designers.

Arnold Galang believes that fashion has moulded even the digital world and the big challenge for tech brands is to continuously evolve and create accessories that bear an authoritative fashion stamp. He affixes his nod of approval on Happy Plugs’ range of audio accessories.

For Arnold, Happy Plugs not only meets the demand for up-to-date accessories that are in-sync with the style trend of today’s generation but it’s also attuned with his fresh new take on the basics as well. The brand’s design flair is evident on its array of In-Ear and Earbud collections.

“The use of popular print and patterns and the love of color of Happy Plugs inspired my entire collection,” states Arnold, whose 2015 Philippine Fashion Week holiday collection is entitled “ONE.” “It was so exciting to incorporate something that, as a designer, I have always loved.”

Lyle Ibañez, for his part, underlines how accessories personalize devices nowadays. “You can dress up your gadgets just like how you dress up yourself. It’s become fashionable. It’s a lifestyle,” he says.

Happy Plugs pulls it off with their mobile cases, according to Lyle, whether for smartphones like the Ultra Thin Case collection or for tablets like the Leopard and Camouflage Book cases.

Lyle describes Happy Plugs as very sleek and functional, qualities essential to accessories that are all the rage in the digital era. He says his 2015 holiday collection “Pop Couture” features ensembles that, when worn with Happy Plugs, captures the very essence of his personal style: modern, structured and sophisticated.

Combining elegance, vibrancy and wearability, Happy Plugs is geared to make for a fashion extravaganza at the Philippine Fashion Week. Happy Plugs is available at all Power Mac Center stores nationwide. For more information, log on to www.powermaccenter.com.

International fashion and lifestyle brand Happy Plugs partners with Power Mac Center for its first ever fashion event collaboration in the Philippines, introducing stylish accessories such as the Gold Earbud and Leopard Flip Case (shown in photo) at the runways of Philippine Fashion Week slated for June 12-14 at the SM Aura Premier. Established in September 2011, Happy Plugs will set the pace for accessories at the country’s biggest fashion event, underlining the “What Color Are You Today?”® concept in delivering style and functionality to mobile gadgets.

Gretchen

Gretchen Ho

Television and event host Gretchen Ho is the new Power Mac Center brand ambassador for Happy Plugs. One of the most admired sports personalities of her generation, Gretchen attests to Happy Plugs’ ability to transform essential accessories into fashion must-haves.

Arnold Galang

Inspired by the love for color of Swedish accessory brand Happy Plugs, fashion designer Arnold Galang will showcase his 2015 holiday collection dubbed “ONE” together with Happy Plugs cases at the runways of Philippine Fashion Week.

Lyle Ibañez

Underlining how accessories personalize tech devices nowadays, fashion designer Lyle Ibañez will present his 2015 holiday collection called “Pop Couture” worn alongside the Happy Plugs’ array of fashion-forward earphones at the runways of Philippine Fashion Week.

Power Mac Center and Gosh! power up Philippine Fashion Week

Stylish power banks make it to the fashion runway with Filipino couture creations

PASIG CITY, June 12, 2015 – Manila’s fashionistas will immerse in glitz and glamour at the swanky SM Aura Premier this June 12-14 for the Philippine Fashion Week. All eyes will be glued on the runways of the country’s biggest fashion event as it presents stunning holiday couture from celebrated style visionaries throughout the three-day spectacle.

gosh

While the much-awaited Philippine Fashion Week promises to amaze with its featured sartorial collections and the tastemakers behind them, it expects to have the photography and tech aficionados in the crowd abuzz in capturing runway looks and behind-the-scene moments using their gadgets, posting their photos at once on their social media sites for the world to see.

Recognizing the need for the industry’s elite to keep their mobile devices performing at peak for real-time audience engagement during Philippine Fashion Week, gadgets accessories company Gosh! has joined Power Mac Center to deliver charging solutions that allow guests to continuously enjoy the event without worrying about their mobile devices running out of battery life.

As the Official Technology Retail Partner of Philippine Fashion Week, Power Mac Center will make possible for the Singapore-based brand to headline the utilitarian function and design elements of its newest lineup of power banks.

“Power Mac Center is delighted to bring Gosh! to the runways of Philippine Fashion Week. With our partnership, we are excited to introduce to the local fashion world stylish accessories loaded up with power capacity to keep their gadgets functioning and allow them to stay online during the high-fashion event,” said Power Mac Center Marketing Director Joey Alvarez.

Established in 2012 to scale up the experience in mobile accessories, Gosh! accentuates one’s persona and style in creating products that are of premium quality, unique, thoughtful, reliable and affordable all at the same time.

Leading the Gosh! Powerbank Series is the JouleSurge +1200mAh Intuitive Vibration Powerbank. This portable charging device is elegantly designed with Electroplated Rims and aluminium body engineered to charge a mobile phone up to 6x its full capacity.

Its compact size, stylish exterior, and ability to provide charging convenience on the go appealed to Rovilson Fernandez, who brought the Gosh! product with him during his recent adventure and research trip in Donsol, Sorsogon. The Filipino model and television host touted his smartphone as one of the important tools of the trade, and without enough power packed in his electronic device, work would come to a standstill.

According to Rovilson, Gosh! extends the battery life of his mobile phone for use in web browsing, writing emails, and editing pictures. The brand also gives his gadget an extra swag with a sleek finish fit for the catwalk.

“Gosh! is a perfect complimentary accessory to the style conscious in need of a functional and fashionable tool for everyday living,” said Rovilson, Power Mac Center brand ambassador for Gosh!.

The Gosh! Powerbanks Series will make a mark on the Philippine Fashion Week runways together with style purveyor Roland Alzate’s holiday collection dubbed “My Automne Hiver 2015.” He describes his latest fashion ensemble as “very Demi-Couture,” with an aesthetic appeal that embodies strong modernity.

“It’s very evident that fashion goes together with technology these days,” remarked Roland. “Big fashion houses continue to open its doors and welcome the great potential of technology in the world of fashion. Fashion’s armour is technology, and they coexist in harmony.”

Roland, who travels the world to draw inspiration and conduct research for his collections, considers a power bank as his lifeline, and the kind of power bank crafted by Gosh! is “almost like tailor made” to fit his creations.

“My 2015 holiday collection is very sophisticated and controlled, distinctive features that are also evident in the Gosh! Powerbanks Series—the elements of design, texture, volume and beauty intertwine well,” added Roland.

Charging your mobile devices has never come with so much style and elegance with Gosh! Powerbanks Series available at all Power Mac Center locations nationwide. For more information, log on to www.powermaccenter.com or visit a Power Mac Center store near you.

Rovilson Fernandez

 

Filipino model and television host Rovilson Fernandez says work would come to a standstill if his smartphone is not charged with enough power for web browsing, writing emails and editing pictures. For Rovilson, Gosh! delivers elegantly designed power banks that extend the battery life of his mobile device. “Gosh! is a perfect complimentary accessory to the style conscious in need of a functional and fashionable tool for everyday living,” says the Power Mac Center brand ambassador for Gosh!.

Filipino style purveyor Roland Alzate shows a sketch of one of the design pieces for his holiday collection titled “My Automne Hiver 2015” to be featured at the Philippine Fashion Week on June 12-14 at the SM Aura Premier. Roland’s creations will be presented on the runways with powerbanks made by Gosh!. “My 2015 holiday collection is very sophisticated and controlled, distinctive features that are also evident in the Gosh! Powerbanks Series—the elements of design, texture, volume and beauty intertwine well,” says Roland.

Gosh

Gosh!, a Singapore-based company that has scaled up the mobile accessories experience since 2012, joins Power Mac Center in delivering charging solutions for the fashion elite attending the Philippine Fashion Week at the SM Aura Premier on June 12-14, 2015. In partnership with the Official Technology Retail Partner of the country’s biggest fashion gala, Gosh! will showcase on the runways its Powerbank Series products, including (from left to right) the JouleHaute 8000mAh in Carbon and Tan, and the JouleSurge +1200mAh Intuitive Vibration

Roland Alzate

Filipino style purveyor Roland Alzate shows a sketch of one of the design pieces for his holiday collection titled “My Automne Hiver 2015” to be featured at the Philippine Fashion Week on June 12-14 at the SM Aura Premier. Roland’s creations will be presented on the runways with powerbanks made by Gosh!. “My 2015 holiday collection is very sophisticated and controlled, distinctive features that are also evident in the Gosh! Powerbanks Series—the elements of design, texture, volume and beauty intertwine well,” says Roland.

Case-Mate takes mobile fashion and technology to the Philippine Fashion Week Accessories design leader collaborates with Power Mac Center for PH runway debut

PASIG CITY, June 12, 2015 – Case-Mate will be offering fashion enthusiasts in the Philippines a new perspective in mobile accessory aesthetic with its debut on the runways of Philippine Fashion Week.

DSC_0837 DSC_0835

The international design leader of fashion-forward cases for smartphones and tablets has partnered with Power Mac Center, Official Technology Retail Partner of the Philippine Fashion Week, to bring its latest portfolio of accessories at the country’s biggest fashion event.

casemate

Philippine Fashion Week Holiday 2015 is happening on June 12-14, 2015 at the SM Aura Premier, Taguig City.

“Power Mac Center is thrilled to take mobile fashion to the next level with our collaboration with Case-Mate, a brand that embodies creative genius in all its accessories,” said Power Mac Center Marketing Director Joey Alvarez.

Founded in 2006 with the desire to create accessories ingrained with individuality, purpose, quality, and style, Case-Mate continues to merge fashion and technology to craft cases for gadget owners who desire something extraordinary like model, television host and blogger Mari Jasmine.

“Social media is a huge part of my job so I’m always using my phone. It’s always with me wherever I go. It’s nice to have a product that serves its purpose by protecting my phone but also reflects my style and personality,” she said.

The half-Japanese, half-English beauty revealed that Case-Mate caught her eye because of phone cases that boast impressive designs and color palette.

“Not only are the cases visually appealing but they’re also very sturdy,” said Mari. “I worry less about dropping my phone because I feel the case really protects my phone.”

The Power Mac Center brand ambassador for Case-Mate particularly fancies the Brilliance phone case available in Champagne and Diamond. “I find the colors so elegant and the attention to detail is evident,” noted Mari.

During the Philippine Fashion Week event, Case-Mate will accompany runway worthy looks stylishly curated by fashion arbiter Boyet Dysangco. Inspired by his own mother to pursue a career in fashion design, Boyet has been presenting at the annual event since 2012 his collections that translate his fashion philosophy that “less is more.”

Boyet’s Holiday 2015 collection, titled “La Pelle,” portrays women who are modern but edgy, sexy yet sophisticated. He uses geometric designs and patterns to define the female figure, combining sheer materials with different types of fabric to show a side that’s sensual, classy and elegant all at the same time.

For Boyet, Case-Mate reflects his personality and will be a suitable match to his new collection. “Mobile phone cases should not be boring. Just like any dress or outfit, it should also show personality while keeping its purpose. Case-Mate is an accessory like no other,” he added.

Enhance your mobile gadgets with premium stylish cases from Case-Mate available at all Power Mac Center locations nationwide. For more information, log on to www.powermaccenter.com or visit a Power Mac Center store near you.

Mari Jasmine

Model, television host and blogger Mari Jasmine is the new Power Mac Center brand ambassador for Case-Mate, the international design leader of fashion-forward cases for smartphones and tablets. The Japanese-English beauty says that Case-Mate delivers sturdy phone cases featuring impressive designs and color palette that reflect her style and personality.

Casemate

Case-Mate, a design leader of fashion-forward accessories, is partnering with Power Mac Center to showcase its latest smartphone and tablet cases on the runways of Philippine Fashion Week happening on June 12-14, 2015 at the SM Aura Premier. Founded in 2006, Case-Mate continues to merge fashion and technology to create cases for tech-savvy audiences who desire something extraordinary, like the iPhone 6 Glam Case in Champagne (left) and the iPhone 6 Plus Karat Case Gold Leaf (right).

Boyet Dysangco

Filipino fashion designer Boyet Dysangco shares a glimpse of his Holiday 2015 collection, titled “La Pelle,” to be presented on the runways of Philippine Fashion Week on June 12-14 at the SM Aura Premier. Boyet’s collection, which portrays women who are modern but edgy, sexy yet sophisticated, will be showcased alongside the latest accessories from international design leader Case-Mate. Boyet says the brand’s smartphone and tablet cases match his design aesthetic while serving its purpose of protecting mobile devices.

Power Mac Center x Philippine Fashion Week 2015

Philippine-Fashionweek

Since 2010  I have been an attendee of Philippine Fashion Week, this year its a different set up at the Aura Atrium level 1 of SM Aura Premier. Now the general public get to see first hand this season of designers can offer. But well you have to register or get invited to be up-close. The event doesn’t provide a number of seats for everybody like before, so you have to really have to come early and get good seats or you end up standing up or hang at the Powermac media center like we did on the second day ( I came from another event that day so we came a bit late, but the people from power mac were really friend and accommodating, they offered us seats and snacks )

This year’s Philippine Fashion Week is a  take is on Technology and Style. Philippine Fashion week 2015 partners with Power Mac Center. Perfect timing for Independence day since the event started on June 12. It all about Showcasing Filipino designers and their creations on the runway.

11391310_10207084889589537_1923451292251165387_n

Day 1  JUNE 12 – Beats by Dr. Dre, CaseMate, Moshi and HappyPlugs

Day 2 JUNE 13 – Gosh, HappyPlugs and KnomoLondon

Most of my fave collections were on the first day. On the second day I also had my favorites as well. So far, this year was my favorite season for Philippine Fashion week because the designs were unique and creatively done. I had an eye on minimalist designs,  easy to wear and twist on the Filipino traditional wear. The designers did a good job in creating proudly Pinoy masterpieces. Phfw pulled it off once again, I would like to personally thank Power Mac Canter for the invite and kind accommodation during the 2 days of the event. Check out the photos I took and the ones I liked.

Mobile accessories take spotlight as Power Mac Center debuts at Philippine Fashion Week

PMC

Power Mac Center recently marks its maiden appearance at the Philippine Fashion Week held at SM Aura Premier. As the Official Technology Retail Partner of the country’s grandest fashion extravaganza, Power Mac Center takes inspiration in bringing together technology and style to glam up the experience of Manila’s fashion glitterati for three days filled with fashion, lifestyle and beauty.

Power Mac Center’s debut on the Philippine Fashion Week runways turns the spotlight on mobile accessories, showcasing global lifestyle brands that serve up mobile accessories as fashion statement pieces and must-haves in the digital era.

“This has been one of the most exciting ventures for Power Mac Center, and we are delighted to work together with Philippine Fashion Week. Our synergy is a reflection of fashion and technology crossing paths to bring about stylish mobile accessories that deliver a visual feast of style, color and texture,” said Power Mac Center Marketing Director Joey Alvarez.

“In joining Philippine Fashion Week, Power Mac Center sets a footprint in the fashion circuits as well as push the boundaries for creativeness and versatility in the digital lifestyle realm,” added Mr. Alvarez.

Vanessa Matsunaga (c) Power Mac
Vanessa Matsunaga (c) Power Mac

Becoming sleek additions to the Philippine Fashion Week are Power Mac Center brand ambassadors and their mobile accessories brands: Jeron Teng for Beats by Dr. Dre; Gretchen Ho for Happy Plugs; Daniel Matsunaga for Moshi; Mari Jasmine for Case-Mate; Rovilson Fernandez for Gosh!; and Vanessa Matsunaga for Knomo London.

The featured brands introduce into the local fashion scene its respective collections of audio products, laptop bags, phone cases and power banks that bring edge to the Holiday 2015 Collections of the following Filipino designers

 

 

 

 

DAY 1

Lyle Ibañez (Happy Plugs Cases)

Arnold Galang (Happy Plugs Audio) (c) Krizia Catapang
Lyle Ibañez (Happy Plugs Cases) (c) Krizia Catapang

 

DSC_0923
(c) Krizia Catapang

Anthony Nocom (Moshi)

Anthony Nocom (Moshi)
Anthony Nocom (Moshi) (c) Krizia Catapang
DSC_0830
(c) Krizia Catapang

Boyet Dysangco (Case-Mate)

casemate
Boyet Dysangco (Case-Mate) (c) Krizia Catapang
DSC_0866
(c) Krizia Catapang

Sydney Perez Pio (Beats by Dr. Dre)

page
Sydney Perez Pio (Beats by Dr. Dre) (c) Krizia Catapang
DSC_0990
(c) Krizia Catapang

DAY 2

Arnold Galang (Happy Plugs Audio)

DSC_1056
Arnold Galang (Happy Plugs Audio) (c) Krizia Catapang
(c) Krizia Catapang
Arnold Galang (Happy Plugs Audio) (c) Krizia Catapang

Roland Alzate (Gosh!)

gosh
Roland Alzate (Gosh!) (c) Krizia Catapang

Jeffrey Rogador (Knomo London)

jeff1
Jeffrey Rogador (Knomo London) (c) Krizia Catapang

These style visionaries highlight the latest fashion trends and how they seamlessly work with fashion-forward accessories for the tech-savvy and style-conscious audiences.

Follow Power Mac Center on social media platforms for access to Philippine Fashion Week highlights and check the official hashtag, #PowerMacCenterPhFW.

Established in 1994, Power Mac Center has grown to become a reliable consumer electronics retail shop and service provider to the Filipino consumer. The company continues to deliver solutions that provide customers with superior digital lifestyle experience through its extensive network of retail stores, service and training centers nationwide.

#FreewayXBenCab: About the Collection

Freeway X BenCab Campaign Photo 01

Freeway, one of the most innovative fashion brands, is pleased to present its latest National Artist Collector’s Series where creative works are immortalized through a beautiful fashion collection. This June, Freeway is honored to pay tribute to one of the best-known and most respected artists in the Philippines.

11392945_10207047709740064_8922820048806697699_n

Benedicto Reyes, also known as “BenCab”, celebrates his 50th Anniversary Retrospective, showcasing his varied styles and works in the span of 50 career years.  As the National Artist for Visual Arts, he has portrayed socio-political issues and various aspects of Filipino identity, earning acclaim for expressing universal, human themes.

Fit for the dynamic woman and art advocate, Freeway x BenCab Collection consists of vibrant colored shift dresses, work dresses, a wide variety of sublimation tops, maxi dress, jumpsuit, kimonos and more.  Mostly adorned by his popular subject “Sabel”, these beautiful pieces are perfect for your day to night activities. Ranging from casual to semi-formal, the pieces consist of different styles and trends that the modern Filipina will surely love to wear. The collection features woven fabrics, soft materials like georgettes, thick knits and comfy soft knits through a range of silhouettes of casual and dressy tops, complemented with perfect gift items like pouches, coin purses and functional tote bags!  With the BenCab Collection, Freeway continues to revolutionize the meaning of fashionalism as the Filipinos rekindle their cultural spirit.

The #FreewayXBenCab collection is available at all Freeway and The Row branches nationwide and ONLINE through www.freewayonline.com.ph or through their online partner Zalora! Learn more about BenCab and Freeway by visiting freewayonline.com.ph or visit our Facebook page facebook.com/FreewayOnline. You can also follow us on Twitter and Instagram @FreewayOnline. SHOP ONLINE with us, it’s easy and reliable!

Thanks to Janilyn (www.facebook.com/Janylinshoes) for the footwear used in the campaign photos.

#FreewayXBenCab: About the Event

11392910_10207049164336428_3331562078525367554_n 11415288_10207049156496232_9160984064240122948_n

The event was held on June 9, 2015 at the Cultural Center of the Philippines (CCP) in Pasay City as part of BenCab’s celebration for his 50th Anniversary Retrospective. It was a splendid night of art, fashion and a grand presentation of Filipino talent as the event was attended by several prominent figures from both ends such as fashion bloggers, art enthusiasts, critics, media, BenCab’s family and the main celebrant himself.

The event night opened with cocktails and a Pop-Up Shop Preview at CCP’s Main Lobby showcasing Freeway x BenCab National Artist Collectors’ Series. As guests viewed they collection on display, they were treated to pass around hors d’oeuvre.  BenCab and devoted partner Annie Sarthou were there to chat and welcome everyone.

The event was lively hosted by Tessa Prieto Valdes and Tim Yap, both huge BenCab fans. 

11124537_10207049151416105_6873911147053022252_n 11401550_10207049165896467_4844464207931427314_n

As the lights dimmed, the guests were treated to a dramatic fashion show by Freeway, where the 50-piece vibrant collection featured the many variations of  BenCab’s popular subject “Sabel”. From paintings to fabric, it was definitely grand to witness as BenCab’s beautiful works were translated into sublimation graphic tees, work shirts, tailored dresses, casual tops, weekend wear, and many other accessories. The fashion show was made possible by Freeway’s event sponsor, the online leader ZALORA who helped produce the show.

11243628_10207049169736563_6969476316261624245_n

In line with the artistic and nationalistic theme, the winners of the recently held Art Bag Design Contest were also presented at the event. BenCab awarded them for their winning designs, “Taong Putik Festival” by Merry Joyce Bautista and “Ating Pilipinas” by Mark Dizon, are now available in Freeway Stores nationwide.

After main events at the CCP Lobby, the guests were invited to the opening of “BenCab in Multiples: A Print Retrospective at the Bulwagang Juan Luna (Main Gallery) at the 3rd floor of CCP. Guests marveled at the huge collection of BenCab’s print from CCP’s collection, a few private collectors and his own personal collection.

1505220_10207049158656286_3214659314995439444_n 11407137_10207049163616410_8840506912517024847_n

Indeed, it was a night to remember as guests went home that night filled with more appreciation and awe for fashion, art and culture. You can catch more of the #FreewayXBenCab collection at all Freeway stores nationwide or SHOP ONLINE at www.freewayonline.com.ph or through their online partner Zalora! You may also visit our Facebook page www.facebook.com/FreewayOnline or follow us on Twitter and Instagram @FreewayOnline for more information.

 Background Information

11124948_10207063455653702_1537189007_n
with BenCab!

Freeway’s National Artist Collectors’ Series started out in 2009 as a pocket collection to pay Tribute to the works of our National Artists.  It was a hopeful experiment. Thankfully, it was well appreciated. Freeway is very happy with the awareness it has created and the increased appreciation shown towards our own Filipino Art and Culture through our National Artists. Since then, Freeway has paid tribute to the following National Artists bi-annually:

2009 – Nick Joaquin (Literature)
AngKiukok (Visual Arts)

2010 – Jose Garcia Villa (Literature)
Ramon Valera (Fashion)

2011 –  F. Sionil Jose (Literature) – living National Artist
Vicente Manansala ( Visual Arts)

2012 –  Levi Celerio (Music)
Botong Francisco (Visual Arts) – 100th Centennial Celebration

2013 –  Lucio San Pedro (Music) – 100th Centennial Celebration
Juan Luna ( Visual Arts)

2014 –  BienvenidoLumbera (Literature) – living National Artist
            Federico AguiarAlcuaz (Visual Arts)

2015 –  Benedicto Cabrera (Visual Arts) – living National Artist

Benedicto Cabrera Biography

Benedicto Cabrera, more popularly known as BenCab is one of the most respected visual artists in the Philippines. His art has portrayed socio-political issues and various aspects of Filipino identity, earning acclaim for expressing universal human themes. Hailed as a master of contemporary Philippine art, he is also one of our few remaining living treasured National Artists.

Born in 1942 in Manila, Philippines, BenCab is the youngest of nine children born to Democrito Cabrera and Isabel Reyes of Pampanga. During childhood, he first discovered his interest in arts through his elder Brother Salvador who was already an established artist at that time. He pursued his love for the arts and went on to study at the University of the Philippines College of Fine Arts, where he explored different art visual forms – photography, draftsmanship and printmaking.

Spending 13 years in London, BenCab shares with many of his countrymen the experience of longing for home. The physical distance caused him to become more keenly aware of his roots and the realities of life in the Philippines. He returned in 1985 to permanently settle in Baguio City. The BenCab Museum (www.bencabmuseum.org) was established in Baguio in 2009, to house the artist’s personal collection of tribal art from the Cordillera highlands and contemporary Philippine art. In the same year, BenCab was conferred a doctorate in the Humanities,honoris causa, by the University of the Philippines. BenCab was awarded National Artist of the Philippines for Visual Arts (Painting) in 2006.

His paintings and works have been the subject of three books, Ben Cabrera: Etchings (1970-1980) by Cid Reyes; Bencab’s Rock Sessions by Eric Caruncho; and BENCAB by Alfred Yuson and Cid Reyes.

Learn more about BenCab and #FreewayXBenCab collection by visiting freewayonline.com.ph or visit our Facebook page facebook.com/FreewayOnline. You can also follow us on Twitter and Instagram @FreewayOnline.

Stylishly crafted laptop bags by Knomo London outfit Pinoy fashionistas on the go

London-based brand joins Power Mac Center to strut on Philippine Fashion Week runways

Knomo London

 With bags considered a staple in every woman’s wardrobe arsenal, fashion-focused and tech-driven females make it their quest to find the perfect laptop bag that can carry their devices in style. Global lifestyle brand Knomo London certainly knows how to work its way among the chic crowd with contemporary and elegant iterations of utilitarian laptop cases.

 Founded in 2004, the London-based company combines technology and design to produce thoughtfully curated and high quality accessories designed for life on the go. Knomo London stands for Knowledge and Mobility, two words that serve as its groundwork to take the mobile lifestyle to the next level.

 Knomo London’s craftsmanship will leave a stylish impression among Filipino fashionistas this June 12-14 at the SM Aura Premier when it joins the runways of Philippine Fashion Week for the Holiday 2015 Collections. For the first time, Knomo London has partnered with Power Mac Center, the Official Technology Retail Partner for the country’s grandest fashion extravaganza, to introduce its line of laptop bags that help create runway-worthy looks.

Vanessa Matsunaga

 Given its design aesthetic, Knomo London has the stamp of approval of famous celebrities in the Philippines, including Vanessa Matsunaga. Both digital and fashion-savvy, the Brazilian-Japanese model chooses gadgets and accessories that serve as an extension of her personal style.

11119753_10207063088644527_38881900_n 11419832_10207063088724529_1189601246_n

 “Knomo London understands the trends and helps me keep up with my daily adventures in style,” Vanessa said.

 Knomo London makes a great way to accessorize and organize with the Hanover Slim Briefcase. Made from soft and luxurious lightweight nylon with Saffano leather trim, this sleek bag is fully adjustable and features a neat and slim design with a padded main compartment that can carry and protect a laptop and a few other essentials. The Hanover Slim Briefcase is available in Black, Antique Bronze, and Blue.

 Knomo London’s bag selection includes the Troon Canvas Messenger Bag, a failsafe carryall solution for men and women on the go with its shockproof laptop section secured by a modest bridge-lock and leather strap. Troon comes in Black and Sand colors.

 “Pushing the boundaries for mobile accessories, Knomo London optimizes sophisticated design and expert quality to deliver products that protect and enhance gadgets,” added Vanessa, Power Mac Center brand ambassador for Knomo.

Jeffrey Rogador

 Knomo London laptop bags will be presented on the runway with the latest collection of fashion designer Jeffrey Rogador entitled “Super Pinoy.” Heavy on staple urbanwear clothes, Jeffrey’s holiday collection will use art expressions bearing national heroes to further patriotism and national pride.

 For Jeffrey, a graduate of Fine Arts and later studied Fashion Design at the Fashion Institute of the Philippines, both his collection pieces and Knomo London bags match the lifestyle of urbanites. “Functionality is very important for me. Knomo London bags suit and share the same design aesthetics with my pieces,” he said.

 Knomo London will join the roster of other accessories brands collaborating with Power Mac Center to take over the Philippine fashion scene, including Beats by Dr. Dre, Happy Plugs, Moshi, Casemate, and Gosh!.

 “Power Mac Center is excited to debut at the Philippine Fashion Week, bringing together six premier international lifestyle accessories brands in the market as sleek additions to jazz up the high-fashion runways,” said Power Mac Center Marketing Director Joey Alvarez.

 Carry yourself and your gadgets with flair using runway-worthy bags from Knomo London, available at all Power Mac Center locations nationwide. For more information, log on to www.powermaccenter.com or visit a Power Mac Center store near you.

Animax Carnival Philippines 2015 #acph

DSC_0527

DSC_0524

DSC_0525

I couldn’t imagine, the number of Filipinos who are into “cosplay” or “anime”. Well you’ve seen them a lot actually (They are everywhere – most of the time). Well I’m not exactly a fan but then I feel that Japanese culture is very rich and colorful.

DSC_0562 DSC_0563

Animax Carnival Philippines 2015, is the most awaited event for all cosplay and anime lovers. All of my friends who are into this thing are stoked to participate. For an affordable ticket price, you get to enjoy an all-day Animax fun filled activities. Inclusive of the ticket you get to play Japanese games or activities(Kendama, Daruma Otoshi, Wanage and Shateki) , then you can gain and earned prizes. There were also booths and stalls that sold anime and japanese merchandise. And also not to forget to mention the sponsors of the event who had prepared fun and entertaining activities as well.

DSC_0571

page

My sisters were mostly excited to attend because they find anime interesting, since they are on vacation, I would like them to see how ate does her thing as a blogger. They adored Animax’ mascot “Oo-kun”, a cute blue huggable creature, we couldn’t figure it out what kind of animal is it.  Oh well, he is damn right cute. Our favorite is the oo-kun merchandise area.

page

The event was hosted by Rhianna Floresca and Eric Neeman. Then special guests Gondo, Triqstar and the Queen of cosplay here in the Philippines Ms. Alodia Gosiengfiao.

Filipino Fans indulged in Japanese Culture at Animax Carnival 2015

Treated to two days (May 30-31, 2015)  of fun-filled anime-themed activities, Anime Filipino Fans flocked in Animax Carnival Philippines 2015 to celebrate Japanese tradition and J-Pop.

Hosted by renowed cosplayer Rhianna Floresca and Actor Eri Neeman, the event kicked off staging various Animax Stage Games brought by event sponsors Yoshinoya, Brother and Royal Thru Orange.

Fans were given the chance to watch Animax hit anime Failry Tail as it has a special screening of its episode 1 and 2 and Phoenix Priestess.  Attendees were also lucky as Hunter X Hunter: Phantom Rouge had a special screening as well.

Meanwhile, Oo-ukun performed on stage and lucky fans had the chance to have photo opportunity with him in Oo-kun merchandise booth.

Animax treated fans in exciting activities and anime merchandise

Kids and Kids at heart enjoyed the world of anime and the Japanese culture through various games and activities.

Fans were really game playing Shateki, Wanage,Kendama, Daruma Otoshi and many traditional japanese games.

Attendees were also lucky preview all of the anime posters and character artworks that have been featured on Animax. They experienced iconic Japan by learning how to write their names in Japanese and folding Origami for display.  Purchasable Japanese fashion pieces and Japanese food were also exhibited from a variety of designer booths and food stalls. Furthermore, were able to immerse themselves in products and gaming activities sponsored by Sony.

Some event goers were fortunate to bring home various merchandise and premiums from Animax such as drawstring bags, sticky notes, folders, fans and much more.

Cosplayers stage Animax characters  

Animax, Asia’s first channel specializing in Japanese animation made the Carnival bigger than before .

Anime lovers outshone each other in Animax Cosplay Competition, Solo and group categories.

Cosplayers once again showcased their costume-making talents and emulation of their favorite anime characters with a range of realistic costumes and gravity-defying anime hairstyles that thrilled visitors.

Mary Meneses gave justice to Ezra Scarlet of Fairy Tail as she took the grand prize in the solo category.

Meanwhile, the group Fairy Tail Berserkers won the coplay group category.

The contest was judged by Alodia Gosiengfiao, Filipino Actress Glaiza de Castro and Jia Hwa Chua, Senior Marketing Manager of Animax Singapore.

The winners received cash, exciting prizes and goodie bags, with attractive prizes worth over Php10, 000.

 

Alodia Meets and Greets her fans

10731153_837044026351176_8434421537364028165_n
(c) AXN Networks Philippines Inc.
11031129_837042089684703_4467123988673702476_n
(c) AXN Networks Philippines Inc.

 

The Queen of Philippine Cosplay, Alodia Gosiengfiao electrified the stage by her portrayal of her best costumes and pegs. Fans has also been deligted as they were able to meet and greet the cosplay royalty in Fairy Tail booth for two days.

 Gonzo, Triqstar stage Japanese talents

1891128_837055849683327_5156373265582162412_n
(c) AXN Networks Philippines Inc.
10458858_836957573026488_819084512114821999_n
(c) AXN Networks Philippines Inc.

Animax Carnival Philippines also celebrated Japanese culture with the performances of special guests.

Fans were very excited as “Triqstar” electrified the stage through mixing traditional Japanese Kabuki elements with new-age dance  while Tambourine Master “Gonzo” did extremely funny tambourine exhibitions.

Filipino Group Junior New System moved and grooved the audience through their Jpop dance routine.

11057506_836956989693213_5731421352446810520_n
(c) AXN Networks Philippines Inc.
11234044_837041406351438_8516030031142026637_n
(c) AXN Networks Philippines Inc.

Animax is available in the Philippines on Skycable Channel 46 and Cignal Channel 34.

Super sale bazaar : #Superb Bazaar

11311709_10207041408062526_218182275_n

For years, I have tagged along with my friends to every SuperSALE bazaar event and been an avid follower of  their events because one thing,  I love to shop and the time when the best online shops get together and sell their products on a way cheaper value compare to ordering it online. This year is special, because I have started to blog and been invited by www.pinkproductions.com and brought my sister to her first bazaar. Bonded over shopping and bought goodies we like.

page2

 

11351530_10207041410422585_1483133354_n

For the SuperbBazaar/ Superb Fashion Fair 2015 , at the Rockwell Tent (May 15-17), once you’ve registered you get a free statement pouch of your choice. I joined the #SSBFASHIONHAUL contest and won a limited edition made in candy 🙂 Thank you!

DSC_0498

@stitchdmanila
@stitchdmanila
Bridges handmade arts and crafts by Daisy - Love these phone cases , painted by hand <3
Bridges handmade arts and crafts by Daisy – Love these phone cases , painted by hand <3
@therapybags
@therapybags

page