Women play a vital role to today’s society, women or girls all come differently. Others may not be as appreciated because stereotypical people have standards, but I think it is how you carry yourself that breaks that norm. Eventually I’ve learned the value of acceptance. Accepting yourself and others. Yes, If you have the means to upgrade yourself, why not. At the end of the day, make yourself happy and don’t envy others.
Social media with its massive approach to anyone with a smartphone or laptop , it is the latest platform to practice freedom of speech. That’s why Diva gathered different and respectable women who made a mark on the social media scene, they shared their experiences, and how they’ve created a movement for women to be proud for who they are.
FILIPINAS PLAY SIGNIFICANT ROLES IN CONSUMING MEDIA
Co-Presented by Lactacyd and brought to us by Swiss Miss, “The High Heeled Warriors” Talks prove that women shape modern society. Here’s how.
Manila, June 2015 – Once considered a passive activity, Filipinas are making their TV viewing experience a more active engagement. For starters, Filipino women multitask whilst watching TV –with 65% using their smartphones and 64% on their laptops; most wanting more information on the TV show subject or the products that are advertised. This was one of the many fascinating insights revealed earlier today at NBCUniversal International Television’s High Heeled Warriors research presentation on women’s content consumption habits.
Whether they “like” a brand; tweet about a TV show; follow a celebrity, post comments on a fan page or simply chat to a friend – Filipinas look to expand their TV experience via social media with 61% wanting more information on the show and 31% looking for information on the products that are advertised within the show.
“With this research, we now know how the FilipinaHigh Heeled Warrior engages with content, her preferred formats and the various themes that resonate,” says Christine Fellowes, Managing Director, Universal Networks International, Asia-Pacific. “This information means clients can connect more deeply with female consumers and drive even more measurable business outcomes through strategic advertising and sponsorships”.
A recent activity at the Power Plant Mall also revealed real women who represent these categories. Facilitated by young achiever and blogger Arriane Serafico, women game changers led the discussion of women empowerment, media consumption and female prowess:
Founder of Women Create and Illustrator Rika Callangan as a SocialSider, She is optimistic, friendly and outgoing.
A community of passionate mommy bloggers in the country, Mommy Blogger Philippines as the Heartwarmers. They always put the family first and know that no amount of money can buy real happiness.
Founders of The Plump Pinay and advocates of body acceptance, The Plump Pinays Danah and Stacy Gutierrez as the Passionistas. They have the “live in the moment” attitude and are independent and care-free.
Guests, consumers and fashion bloggers who attended the event witnessed the different roles of Filipina women in shaping modern society, and why it is important to identify the roles played today by women. It was an afternoon of activities that led more and more women to appreciating themselves as a High Heeled Warrior.
High Heeled Warriors is NBCUniversal’s ground-breaking research initiative to better understand the modern Asian woman. In the latest study, the leading media and entertainment company uncovers how brands can communicate to women with content that engages and connects with them.
Leading women’s channel DIVA and pop culture powerhouse E! are top TV channels for female audiences and dominate major consumer categories for advertisers who want to engage with women.
“Through our research we know what women like to watch and we are able to identify how bespoke content can communicate to women most effectively” continues Fellowes. “With data from High Heeled Warriors, NBCUniversal takes a targeted approach to its programming, marketing and creative strategies to speak to female Pay-TV consumers in Asia”.
Video – whether in the form of TV programmes, short-form mobile vignettes or online clips – is one of the top performers among all marketing strategies to reach women.
Through the development of high-value and bespoke creative content for clients to connect to audiences, NBCUniversal is the only entertainment network that comprehensively commits and remains relevant to the contemporary Asian woman and savvy marketers. The company’s leading portfolio of female-focused channels, including global flagship brand Universal Channel, is complemented by bespoke programming and advertising solutions for clients who want to effectively reach the female consumer.
The event’s official hashtag is #HHWTalks.