SHAREit overtakes Instagram among top downloaded apps in the Philippines 

MANILA, Philippines – As digital transformation gathered pace during the pandemic, SHAREit’s growth trajectory has continued to accelerate globally. SHAREit is a one-stop content application that has grown to become one of the world’s leading online and offline platforms, providing digital users with gaming, content streaming, and file-sharing capabilities.

SHAREit is ranked eighth most downloaded mobile application in the Philippines and sixth by monthly active users, according to “AppAnnie’s The State of Mobile 2021 Report”. In 2020, SHAREit was also recognized as the world’s fastest-growing media-publisher, ranking number one in the H1 ‘2020 Edition XI of AppsFlyer Performance Index. The platform recorded a growth rate of 160% in in-app installs between January and June 2020.

SHAREit’s global success is founded on its loyal user base of 1.8 billion users worldwide, and its strong presence in over 200 countries. Of SHAREit’s 500 million monthly active users, 125 million users are in Southeast Asia.

Exceptional Growth

Adapting to digital transformation has been a key driver given the restrictions posed by the ongoing pandemic. Such transformation has included the switch to online learning and the increased reliance on digital platforms used for almost everything – from conducting business to paying bills and buying groceries. In this environment, the demand for digital content and entertainment has grown rapidly as people continue to be confined to their homes for prolonged periods.

In the Philippines, SHAREit has experienced exceptional growth. The application has seen a 15% month on month increase in daily active users since the lockdown began last March, and now has close to 40 million monthly active users in the Philippines, surpassing leading apps like Viber and Spotify. This increase in usage can be attributed to SHAREit’s unique strengths firstly as a one-stop app for content discovery,  entertainment and peer-to-peer file sharing, and secondly, as a platform that users can enjoy both offline and online. Coming from an offline social network, SHAREit helps the transition from offline to online among its users, enabling app developers to reach both existing and potential new users – even those on patchy internet networks.

Philippines Expansion

SHAREit has significantly grown its Philippines presence in the past year. To leverage the potential offered by this vibrant digital market, it has set up a local office in Manila with a full team spearheaded by its regional lead, Lisa Dominguez. SHAREit’s Philippines team is focused on driving growth for local businesses and allowing brands to capitalize on SHAREit’s massive reach while adapting to the unique preferences and demands of its user base in the Philippines.

Two local brands that have already benefited from partnering with SHAREit include fintech leader GCash and social live-streaming platform, Kumu. Through its performance marketing solutions, SHAREit has helped GCash onboard new users nationwide from key cities and remote areas. SHAREit has also increased visibility and user engagement for Kumu, which, since launching 18 months ago now dominates the country’s social live-streaming space.

“We are very excited about SHAREit’s growth in the Philippines. Our local team is keen to build on this success and establish an even greater presence as the country rides this wave of digital transformation and increased connectivity. Our plans now are to continue to refine the app’s user experience, and to invest in solutions that help local brands scale their user base and digital reach through exposure on the SHAREit app,” said Dominguez.

As the Philippines emerges from the economic and social effects of the pandemic, SHAREit’s agility and unwavering focus on meeting its users’ content discovery and sharing needs will enable it to continue this remarkable growth story. SHAREit looks forward to helping its Philippines users and local partners alike adapt and thrive in this new digital landscape.  

Watch out for the new OPPO RENO5 this coming February 2021

MANILA, PHILIPPINES, JANUARY 19, 2021 – OPPO is set to introduce OPPO Reno5 4G and Reno5 5G, the ultimate smartphone videography powerhouse, this February 2021. This marks the steady commitment of OPPO in keeping up with the changing times and needs of its young consumers especially in the advent of 5G connectivity. OPPO Reno5’s latest camera technologies will allow you to picture life together better with your family and loved ones. 

“We are thrilled to officially introduce the new OPPO Reno5 in February. We’re introducing two Reno5 smartphones – Reno5 4G and Reno5 5G in the Philippines. With the steady growth of 5G roll out in the country and our cutting-edge camera technologies, we promise to equip young Filipinos with a Reno smartphone that can inspire them more to creatively #PictureLifeTogether with friends and family in this highly digital-driven lifestyle,” said Raymond Xia, OPPO Philippines Marketing Director.

The Power of Imaging Innovation on 5G

5G has brought more opportunities for people to discover more diverse and complex content. Video, as both a content format and an engaging application in its own right, is set to benefit hugely from the arrival of 5G. The trend of short videos has already set the world ablaze. But with the increased speeds brought by 5G, this trend is set to continue as 5G makes it easier to watch, download, and share videos of all types. With these developments, smartphone habits are also transforming with people becoming more interested in creating video content.

In facing the new demands brought by the 5G era, and in keeping with the Reno series’ long-standing pursuit of providing a superior video and photo experience, OPPO has developed a more advanced and more comprehensive imaging system on the new Reno5 4G and Reno5 5G – the OPPO Full Dimension Fusion (FDF) Portrait Video System. Based on top-end imaging hardware, innovative image processing algorithms, and user-centric software, the OPPO FDF Portrait Video System caters to the diverse video creation needs of users in almost any situation, empowering them to capture the joy of life in every moment with easy-to-create professional-quality video content. 

Clarity + Style: Consumer Video Needs in the 5G Era

OPPO’s consumer research has shown that the core need for consumers is the ability to capture clear videos in any situation, and in a way that expresses their own unique style. At the same time, they want this process to be simple and easy to use.

OPPO believes the best way to solve this consumer need is through the perfect integration of imaging hardware and software. The all-new OPPO Full Dimension Fusion Portrait Video System works on the basis of top-end imaging hardware in tandem with flexible, intelligent software, together with OPPO’s extensive expertise in portrait scene detection and portrait feature design. The result is a world-class portrait video experience for users on the new OPPO Reno5 4G and Reno5 5G.

The OPPO Full Dimension Fusion Portrait Video System: Stunning Portraits, Stunning Scenery

The OPPO FDF Portrait Video System is comprised of two engines – the Quality Enhancement Engine and the Portrait Perception Engine. Of the two, it is the Quality Enhancement Engine’s role to ensure users to capture clear images in any scenario, whether that be day, night, in strong backlight, while in motion or while standing still. The Portrait Perception Engine meanwhile, is responsible for establishing strict criteria for the features within a portrait video. These criteria ensure that the portrait subjects and the background are clearly and naturally defined.

  • The Quality Enhancement Engine: Crystal Clear. Wherever, Whenever

The Quality Enhancement Engine is a suite of algorithms that ensure users can capture quality video images in any situation. Whether in low light, bright light, or fast motion environments, the engine optimizes settings to deliver images that stay true to life. It is the basis of many of the core imaging functionality on the Reno5 4G and Reno5 5G. Among these is OPPO’s original, industry-leading AI Highlight Video.

  • AI Highlight Video

AI Highlight Video uses OPPO’s new generation, proprietary algorithm architecture to combine its industry-leading Ultra Night Video Algorithms and Live HDR Algorithms. By detecting light levels in a scene, it intelligently applies the algorithms to optimally adjust brightness, color and clarity in videos. This is the first time that OPPO has united Ultra Night Video and Live HDR under one feature, which is available on both the Reno5 4G and Reno5 5G front and rear cameras. 

AI Highlight Video works by integrating three automatic optimization algorithms:

  • Adaptive Brightness Adjustment applies Auto Exposure (AE) – Adaptive Gain to control the exposure time and guarantee the brightness of the image while maintaining a smooth video from frame to frame. 
  • Adaptive Dynamic Range applies dynamic range adjustments to each frame in a video with Dynamic Range Conversion and Filmic Tone Mapping technology to restore lost colors, brightness, and darkness to their natural levels.
  • Adaptive Noise Reduction introduces inter-frame fusion for temporal noise reduction and intra-frame fusion for spatial noise reduction.
  • The Portrait Perception Engine: Unique Style, Limitless Creativity

Creating high-quality video content is more than just clear images – users must be empowered to creatively express themselves. OPPO has provided a host of features such as AI Color Portrait (except Reno5 5G), Monochrome Video, AI Mixed Portrait (only available on Reno5 4G) and more that will give users the power to create content with deeper and more creative stories.

To enhance the overall portrait capabilities of the device, the FDF Portrait Video System also includes the Portrait Perception Engine to enable users to shoot in their style. This ensures that no matter what the scenario the subjects are at, the Video Portrait System will process the portrait subject more naturally.

  • Scene Design Manager

At the heart of the Portrait Perception Engine is OPPO’s Scene Design Manager. The Scene Design Manager uses OPPO’s proprietary top-level portrait scene definition capabilities, together with OPPO’s self-built large database to analyze real-life portrait scenes and the processing requirements needed. It can define strict criteria for different scenarios and assess user-recorded videos against these criteria to provide suitable adjustments needed.

  • Portrait Recognition

After the Portrait Perception Engine has received the scene assessment from the Scene Design Manager, AI models and deep neural networks work to recognize the portrait subject in the image, separating them from the image background. To increase the accuracy and speed of the AI model, OPPO uses millions of portrait data from its own database to train the industry leading SOTA AI model, following which it conducts further processing to compress the model. With these optimizations, the whole portrait recognition process can be performed in less than a millisecond.  

The Portrait Perception Engine works to accurately obtain the specific features of each person and recognize each individual face even if partially obscured. This allows other features such as AI Highlight Video to perform their optimizations – be that brightness, color or contrast adjustments – with better precision. In addition to facial recognition, it can also detect and track moving human bodies within a video and extract these portrait subjects with precision from even the most complex backgrounds.

From beginning to end, the Reno5 4G and Reno5 5G leverage OPPO’s powerful technology to simplify the complicated task of video capture, editing, and sharing off of users’ hands, leaving them with a simple-yet-professional means to record and create their own stories. 

Forbes names Brother one of World’s Best Employers in 2020

Positive work culture and prudent COVID-19 response earns Brother high spot on the ranking

MANILA, January 14, 2021 – Influential business publication Forbes Magazine names Brother Industries, Ltd. as one of the “World’s Best Employers” in this year’s edition of the prestigious list released last October.

With a ranking of 130 among 750 multinationals and corporations from 45 countries, this achievement is the first in Brother’s storied history. The survey, which Forbes did with German market research firm Statista, was conducted from June to July this year.

A positive and employee-friendly company culture that places a premium on talent development, gender equality, social responsibility, and economic footprint, as well as the corporation’s deft response to the global COVID-19 pandemic are what landed Brother on the list.

“We are honored to be highlighted on Forbes’s ‘World’s Best Employers’ list this year, and it only goes to show that our success cannot be achieved without the valuable effort and contributions of our employees. It’s most important to all of us to make sure our people are well-taken care of,” said Brother Philippines President Glenn Hocson.

For more news and updates about Brother, customers may visit our Facebook page https://www.facebook.com/BROTHERatyourside/. They can also call the Brother Helpdesk Hotline at (02) 8 581-9898, or through the toll-free line at 1-10-BROTHER or send an email to helpdesk@brother.com.ph

 

NTT appoints Abhijit Dubey as Global Chief Executive Officer, NTT Ltd. from 1 April 2021

NTT Ltd., the world-leading global technology services provider, announced that Abhijit Dubey will succeed Jason Goodall as Global Chief Executive Officer for NTT Ltd.  Abhijit takes the role following over 20 years with global advisory firm McKinsey & Company. 

Jason Goodall, current Global CEO for NTT Ltd. commented, “We are looking forward to welcoming Abhijit to the NTT family in 2021 to lead the next generation of our business.  He shares our passion for the technology industry and the role that technology can play in helping make the world a better place. He brings many years’ experience of our industry and context, as well as a strong track record in delivering high performance and profitability in organizations having advised clients on a range of strategic, operational, and go-to-market challenges.  I am confident that we have solid foundations in place following our successful integration last year and am delighted to work with Abhijit in the first half of next year to ensure a smooth handover.”   

Commenting on his appointment, Abhijit said, “I’m excited about the opportunity to lead this next chapter for NTT Ltd.  NTT is privileged to be a critical technology services partner for many of the world’s leading companies and public sector organizations, with employees in over 73 countries around the world.  With many NTT clients accelerating their digital transformation because of the global pandemic, there has never been a more important time for the technology industry to deliver for the world.  I am passionate about NTT’s purpose, strategy, and part it will play to help clients, employees and communities leverage technology for good.  I am very much looking forward to working with the team.” 

Abhijit will join NTT in early February and formally step into his new role on 1 April 2021. He will be based at NTT Ltd.’s headquarters in London. Following a three month handover period, Jason Goodall will retire from his executive role on 30 June 2021 and will remain as a Board Director for NTT Ltd, and Dimension Data, as well as act as a strategic advisor for the NTT Venture Capital business. Tsunehisa Okuno, Chairman, NTT Ltd. commented, “I’d like to thank Jason for his service and commitment to our business for over 23 years and look forward to welcoming and working with Abhijit as he joins us in 2021.”