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Lazada advocates effortless online shopping to consumers across Southeast Asia
Lazada reveals customer satisfaction survey results
Ecommerce leader promotes effortless online shopping with integrated campaign
Campaign kicks off with The Effortless Shopping Sale happening on July 21-23 on Desktop and Mobile and on July 24-26 exclusively on Mobile App
PHILIPPINES, July 2015 – Lazada, Southeast Asia’s leading online shopping and selling destination, kicks off its Effortless Shopping campaign (http://www.lazada.com.ph/effortless-shopping/) in the Philippines from 21-26 July highlighting the benefits of effortless online shopping to Filipino consumers.
“We are committed to providing an effortless online shopping experience to approximately 550 million consumers in the Southeast Asian region. While our customer satisfaction survey reveals that respondents are satisfied with their online shopping experience, there is an untapped opportunity to reach out to non-online shoppers by highlighting the benefits of online shopping and thus changing their perceptions,” said Inanc Balci, CEO of Lazada Philippines.
As an eCommerce leader in the Philippines, Lazada provides consumers with an effortless shopping experience with its user-friendly sites and mobile apps accessible at their fingertips anytime, any day. It offers a wide selection of international, local and exclusive products; and multiple secure payment options including cash-on-delivery.
What Lazada Philippines Customer Say
As a customer-focused company, Lazada Philippines constantly reviews customer satisfaction levels. In Q1 2015, the company polled 28,429 respondents in the Philippines to learn more about their online shopping experience.
Products: 75% were happy with the range of products offered on Lazada Philippines, while 72% of respondents were satisfied with the quality of products offered
Website: 77% found the Lazada.com.ph website easy to use
While the survey reveals that majority of respondents are satisfied, a Google Shopper Study published in June 2014 shows that product quality and security are the biggest barriers to online shopping in The Philippines. The study shows that 45% are worried about the security of their financial details in online transactions, while 36% of non-online shoppers are unsure about the warranty process of the items they purchase online.
“There is a clear disconnect between the perceptions of non-online shoppers and what our customers experience, highlighting the need to gain consumers’ trust to dispel the barriers to online shopping. As a market leader, we are taking the first step towards highlighting the benefits of online shopping to all consumers through an integrated Effortless Shopping campaign,” said Inanc Balci, CEO of Lazada Philippines.
The Effortless Shopping Integrated Campaign
Lazada’s Effortless Shopping campaign integrates television (TV) commercials, website and consumer activation touch-points such as a customer newsletter and social media channels.
Consumers can experience the benefits of online shopping during The Effortless Shopping Sale on Lazada Philippines from July 21 to 26.
From the company that created the Cherry Mobile Brand, Cosmic Technologies Inc. is officially launching their first exclusive online brand, CUBIX. With the growing shift towards e-commerce, the CUBIX aims to become a significant contributor in the growing online market. Amid staggering numbers in smartphone users and improved connectivity, consumer lifestyle has changed drastically. Consumers are provided with better and more affordable smartphones with the benefit of effortless online shopping.
Cosmic Technologies Inc, has partnered with Lazada for retailing CUBIX to online customers. “We believe that Lazada has the right e-commerce strategy and expertise to help bring awareness to the Cubix Brand. We are also confident that with the strong logistics capability and the wide cash-on-delivery network, CUBIX will be enjoyed by Filipinos nationwide,” says Maynard Ngu, President and CEO of Cosmic Technologies, Inc.
CLICK HERE TO PURCHASE http://ho.lazada.com.ph/SHAgxs
“Cosmic Technologies, the makers of Cherry Mobile, has been our partner since Lazada started in the Philippines and with the launch of CUBIX within the Cosmic Technologies family – their first exclusive online brand. We at Lazada are very much excited to be part of this milestone and bring CUBIX to Filipinos nationwide,” says Inanc Balci, CEO of Lazada Philippines
The CUBIX is an opportunity for Cosmic Technologies to increase its target consumers specially those looking for their next smartphone. Starting June 26 at 12 Noon, customers may purchase the CUBIX CUBE exclusively on Lazada for only P4,490 via www.lazada.com.ph/cherry-mobile-cubix/. It runs on Android KitKat with a 5” HD On Cell Display, and has a 13MP Rear Camera and a 5MP Front Camera. With a 1.4 Ghz Octa Core Processor and 16GB ROM and 2GB RAM. All CUBIX CUBE devices will have the Lazada App which enables online consumers to purchase other items from the convenience of their mobile device.
Technical Specifications:
What’s In My Pocket?
ASUS launches the world’s first credit card-sized powerbank in Lazada.com.ph on June 26, 12 Noon!
With so many powerbanks that you can find in the stores left and right, finding the perfect one is just as important as finding the right outfit, especially if you don’t want to be carrying a bulky powerbank on a night out with friends – or probably with your date.
ASUS just announced its newest offering to all those who are always out and about but still require an unfailing amount of battery power on their mobile devices – the ASUS ZenPower which will be exclusively sold in Lazada.com.ph (via www. lazada.com.ph/asus-zenpower/) starting June 25 at 12 Noon.
CLICK HERE TO PURCHASE http://ho.lazada.com.ph/SHAgw4
With the ASUS ZenPower, you can expect stylish, lightweight, and compact design of a 10,050 mAh powerbank but with the same size as your credit card – fitting perfectly and seamlessly into your pocket.
Coming in Blue, Pink, Silver, and Gold, and weighing at 215 grams, ASUS ZenPower is the best solution for all urban lifestylistas who are always on the go and let style speak for themselves.
With the partnership of ASUS and Lazada Philippines, the superior quality and design of the ZenPower can now be experienced effortlessly through Lazada’s innovative shopping solutions. Shop anywhere, and anytime with the Lazada Mobile App, available for FREE in both Google Play Store and iOS Appstore- so whether you are stuck in the traffic or in between meetings, you can still shop with the Lazada Mobile App. With Lazada’s nationwide Cash-on-Delivery network, you can pay in cash once the items are delivered to your doorstep.
So the next time you dig into your pockets, reach out for the ASUS Zenpower! Avaiilable this June 25 (Thursday) at 12 Noon in the Philippines’ One-Stop Shopping Destination – Lazada.com.ph!