Feb 27, 2015 (Saturday)
Its that time of year when we find ways to beat the heat (Hello Summer!), well as you know here in the Philippines since its a tropical country – We, Pinoys are used to the weather. As we celebrate the years of the most known partner to every Filipino occasion – That’s coke. You’ll never miss it in every Pinoy “HAPPY-nings” and also our everyday lives. For me, coke is the perfect Merienda partner with your fave late afternoon snack and best served chilled (to beat the hot blazing Philippine weather)
This year coke brings to you #TasteTheFeeling at the Circuit grounds, Makati City. Its all about celebrating your favorite memories with coke, through the years how coke has become a part of our lives , till now we still live the fun with it. Fun-filled and creative afternoon activities with coke!
“Taste the Feeling”, Coke’s first new global advertising campaign in seven years, celebrates the idea that drinking a Coca-Cola – any Coca-Cola – is a simple pleasure that makes everyday moments more special.
Creative for the new campaign, which unites all trademark Coke brands under a single creative idea, will roll out around the world in 2016. An international network of agencies developed the “Taste the Feeling” work, which includes a new visual identity and photography, an interactive digital experience, a global music anthem and audio signature, and a series of 10 TV commercials. Coca-Cola is at the heart of every piece of “emotional product communication.”– (http://www.coca-colacompany.com/stories/brands/2016/taste-the-feeling–watch-6-ads-from-coke-s-new-global-campaign/)
The most anticipating line up of performers sharing the stage to celebrate with iced cold COCA-COLA! Coke Ambassadors, Alden Richards, Enchong Dee, Janella Salvador, Bailey May, and Ylona Garcia while enoying music from top bands like Up Dharma Down and Sponge Cola and the country’s hottest DJs. and its FREE ENTRANCE!
PROGRAM
3:30 – 5:00 PM – COCA-COLA Ambassador Performances
(Ylona Garcia, Bailey May, Enchong Dee, Janella Salvador)
5:15 – 6:00 PM – Up Dharma Down
6:00 – 6:45 PM – Autotelic
6:45 – 7:30 PM – Cheats
7:30 – 8:00 PM – Alden Richards
8:00 – 8:45 PM – Spongecola
8:45 – 10:00 PM – DJ Nina
10:00 PM onwards – DJ Funk Avy