L’OREAL: DARE ALL HAIR COLOR TRANSFORMATIONS

L’Oreal Professionnel’s lets you have your hair colored without having to fear damage.

Hair coloring can mean different things to different women; some would prefer conservative warm browns, others favor modern golden shades, and the more adventurous choose to go blond. Regardless of their differences one thing remains the same, the fear of damage. L’Oreal Professionnel now makes it possible for all women to dare trying whichever color transformation they desire, without having to fear damage, thanks to the newest product launch, Smartbond, a hair color additive.

Hair is made up of bonds, and it is when these bonds are weakened that lead to damage. Smartbond acts as a Bond Strengthening System, which works two ways during hair coloration:

1. It RESTORES weak bonds
2. It PROTECTS the strong bonds

The technology behind it is a blend of Ceramide & Polymers, plus a new Acid.

With this new Care Additive, not only can women can #FearNoDamage and pursue the hair color they’ve always dreamed of, they can do so without any additional time added.

• In the First Step, the Smartbond Additive is mixed by the hairstylist together with the hair color; there is no change in processing time

• In the Second Step, the Pre-Shampoo is applied by the hairstylist to remove residue in the hair that may contribute to further sensitization

As the global leader in beauty, L’Oreal Professionnel launches Smartbond in salons, while introducing the biggest trend in hair color this 2017; Hair Contouring. In make-up, contouring is a popular technique used to achieve the ideal Oval face shape. Hair Contouring, inspired by that principle, is created by the Salon Stylist to tailor-mix hair color that is strategically placed to enhance various face shapes.

The three most common face shapes for Filipinas are Long, Square, and Heart. L’Oreal Professionnel is training salon stylists to master the art of Hair Contouring, in order to achieve the Oval face shape for the three common Filipina profiles.

• For the long-shaped face, the goal is to open up the generally narrow surface thru the placement of darker shades at the top, and lighter shades in the front of the face

• For the square-shaped face, corners have to be softened thru the placement of darker shades in the corners, and lighter shades in the cheek-bone

• For the heart-shaped face, the top has to be softened thru the placement of darker shades in the top, and lighter shade at the bottom

 

Three of the biggest names in the Philippine salon industry have partnered with L’Oreal Professionnel to share how much they love Smartbond! Here’s what they have to say:

	“I would recommend Smartbond with every color service. The integrity of the hair was great, and the cosmetic feel afterwards was amazing.” -David Charlton, David’s Salon

 

 

“Every color service should have Smartbond, it’s great for women who love to go blond!” -Cherry Reyes Toni & Guy Salon

“Smartbond is great to mix with every color service; a must use for women who love to change their hair color.” -Jude Hipolito & Rose Velasco JuRo Salon

This year, women can Dare All Color Transformations, achieve the perfect face shape with Hair Contouring, and #FearNoDamage, with Smartbond!

To know more, visit http://www.lorealprofessionnel.com/, like www.facebook.com/LOrealProfessionnel.PH and follow www.instagram.com/lorealproph/.