Who are Chloe, Dianne, and Axel and Why Have They Taken Over Your Favorite Brands’ Accounts?

It’s the latest development that has taken the online world by storm. Overnight, your favorite brands’ logos and names were replaced with hand-drawn art and children’s names. From Closeup to Chloe, Dove to Dianne and Axe to Axel, the country’s most loved brands just had a complete make-over online for a good cause. 

With over 2.8 million Filipino children currently out-of-school translating to over 2.8 million dreams on hold, Unilever Philippines and Lazada have come together to support UNICEF and the Department of Education by creating Shop2Give Year 2, #AddDreamstoCart. This collaborative effort elevates the online shopping experience by giving shoppers the chance to help send out-of-school children in the Philippines back to school.

As you shop for your favorite Unilever products on Lazada, proceeds from the sale will be donated to Unicef. And although the online shopping event will be held on August 20th with an accompanying Facebook Live event, you can begin filling your cart with your Unilever staples as early as August 17th. 

For 24 whole hours, Unilever will also give Lazada a fun and adorable makeover, transforming the interface of this online shopping giant into what looks like a kids’ art gallery. All participating Unilever product photos will be replaced by hand-drawn renditions of the product while product names will be changed to children’s names. 

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