Month: November 2025

In case you missed it, October marks Eczema Awareness Month. This year, Aveeno®, the dermatologist-recommended skincare brand, stands with Filipinos managing the challenges of sensitive skin. For many, eczema is more than dry, itchy patches—it’s a condition that impacts comfort, confidence, and everyday well-being.

Aveeno®, with 80 years of clinical evidence for the benefits of oat on sensitive skin, is using this month to spotlight both the physical and emotional challenges of eczema while offering solutions grounded in empathy and clinical science. Through its impactful #SensitiveSkinWontStopUs campaign, Aveeno® reframes Eczema Awareness Month as a movement for resilience, education, and empowerment, inspiring individuals to embrace a life without limits. The campaign was initially launched during an event that featured sensitive skin sufferers sharing their own real life sensitive skin stories, and was amplified online through a TikTok hashtag challenge, encouraging sensitive skin sufferers to share their own experiences.

“Eczema is not only a skin condition; it’s a journey that can challenge one’s confidence and limit daily experiences,” says Ira Santos, Marketing Manager for Aveeno®. “Through our clinically proven oat science and the #SensitiveSkinWontStopUs campaign, we aim to foster a community where sensitive skin is understood, supported, and never a barrier to living fully. We are proud to highlight everything we’ve accomplished with this campaign, wrapping it all together to draw attention to the importance of Eczema Awareness Month.”

Further solidifying its expert-backed approach, Aveeno® is proud to announce that its Aveeno® Dermexa line is now recognized as the #1 most prescribed product for dermatitis by dermatologists. Formulated with Triple Oat Complex and Ceramides is specifically designed for very dry, itchy, and eczema-prone skin. It is clinically proven to relieve itchy sensations immediately, restore the skin barrier in as fast as 3 days, and deliver 24-hour hydration to help prevent flare-ups.

Board-certified dermatologist, Dr. Mabelle Colayco, MD, FPDS, a fellow of the Philippine Dermatological Society (PDS), emphasizes the importance of Aveeno®‘s approach, “Effective eczema management hinges on strengthening the skin barrier with scientifically backed ingredients like colloidal oatmeal and ceramides. By consistently using products that support this, individuals can significantly reduce flare-ups, improve their skin health, and ultimately, enhance their overall quality of life, allowing them to pursue their passions unhindered.” Dr. Colayco’s insights were also shared during the Watsons Derm Skin activation, a partnership between Watsons and PDS, where Aveeno® was a featured brand.

This Eczema Awareness Month, Aveeno® amplifies the voices of Filipinos who embody resilience. Celebrity mom Coleen Garcia, fitness creator Vince Velasco, and beauty content creator Enzo Villacorta share their compelling personal journeys, demonstrating how they navigate flare-ups while thriving in their personal and professional lives, inspiring others to do the same.

Enzo Villacorta, a key voice in the #SensitiveSkinWontStopUs campaign, shares his inspiring journey: “My sensitive skin journey started when I was around 20 years old. I ignored the signs at first, until my situation started to get really bad. I had rashes on my body, raw patches, and flaky skin. I don’t even have much pictures of this time because of how much I hated it. And being ashamed of my skin is what made me feel alone with what I was going through… I personally use the Skin Relief line for everyday management, and I also use the Dermexa Wash and Lotion on days when skin is really going through it. I’m not saying that these body lotions will make your eczema go away, but it does make it so much easier to manage. Having sensitive skin is normal, and something this common should never hold us back. It should never put a stop to your daily life.”

Beyond targeted care for eczema-prone skin, Aveeno® offers a comprehensive regimen for everyday sensitive skin management. Aveeno® Skin Relief is formulated with Triple Oat Complex to soothe and protect dry, itchy, and sensitive skin in as fast as 20 seconds. It provides long-lasting hydration while strengthening the skin’s natural barrier, helping reduce dryness and discomfort caused by daily triggers like weather, sweat, or stress. On the other hand, Aveeno® Calm + Restore features naturally derived ingredients like prebiotic oat and calming feverfew, provides a gentle solution to soothe dryness, calm irritation, and maintain a healthy skin barrier on the face, ensuring continuous comfort and protection. 

Join the conversation and share your story using the hashtag #SensitiveSkinWontStopUs #EczemaAwarenesswithAveeno and connect with the Aveeno® community on social media. Aveeno® products are available at Watsons stores nationwide and on official e-commerce shops, Lazada, Shopee and TikTok.

Marie France, a name trusted by generations for non-invasive slimming solutions in the Philippines, is entering a bold new era: feeling strong, capable, and supported in your body. The brand’s latest innovation, Wonder Axon, officially launches this month, offering clients a fresh approach to body wellness that’s designed for every age, for every lifestyle, and For Every Body. 

A powerhouse treatment for muscle building and body contouring, Wonder Axon is designed for real people with real-life goals. Whether you’re easing back into movement after a long sedentary period, recovering strength, or looking to support your fitness goals, it can be safely tailored to your body’s needs at any age, and fitness level. Wonder Axon meets you where you are, and helps you move forward from there. 

At a time when more people are looking for realistic and sustainable ways to take care of themselves, Marie France delivers a solution that builds strength, restores confidence, and supports overall wellness. It’s about being stronger today, healthier tomorrow. 

With the power of three advanced technologies: Neuromuscular Stimulation, Electromagnetic Field, and Radio Frequency, Wonder Axon delivers up to 60,000 deep muscle contractions in just 25 minutes. It engages six essential muscle groups: the legs, obliques, arms, quads, glutes, and abs, providing the benefits of a full-body workout, without the sweat or physical strain. 

What sets it apart is its fully customizable settings; each session is adapted to match your goals, lifestyle, and current physical state. This makes it especially valuable for clients who want to strengthen their muscles but may not be able to engage in high-impact physical activity. It’s a smarter, safer, and more supportive way to build strength that’s truly fit for life. 

This launch also signals a broader evolution in the brand’s identity. Long associated with slimming, Marie France is now embracing a more complete view of wellness. Behind every goal is a team of nutritionists, therapists, and consultants, working together to support clients through personalized, sustainable programs.

With Wonder Axon, Marie France reinforces its belief that wellness doesn’t belong to one body type, one age, or one idea of fitness. It belongs to all of us. 

Wonder Axon is now available in all Marie France centers nationwide. Each treatment begins with a one-on-one wellness assessment to ensure your sessions are safe, effective, and personalized because wellness looks different For Every Body. 

Your strongest self is a session away. Book your free consultation today at www.mariefrance.com.ph.