Lyn Debuts at SM Mall of Asia: Forwarding Trendsetter Fashion with Signature Designs

Experience the epitome of elegance and sophistication at LYN’s flagship store at SM Mall of Asia, Level 1 and discover a curated selection of timeless classics and contemporary masterpieces

Thailand-based fashion powerhouse LYN has officially marked its entry into the Philippine market with the grand opening of its inaugural store on February 1st, 2024.

Renowned for its elegant and modern designs, LYN has swiftly become a staple in the wardrobes of sophisticated women across the globe. Now, they plan to bring this unique blend of Thai craftsmanship and contemporary designs to Filipino consumers.

Nestled within the iconic SM Mall of Asia, LYN’s first physical outpost promises an unparalleled shopping experience, showcasing timeless elegance and cutting-edge style under one roof.

The first store opening featured LYN’s most recent collection, prominently featuring The Taryn and Moon Infinite bags from their Spring 2024 collection.

The Taryn epitomizes understated elegance with its sleek lines and luxurious materials, offering the ideal blend of style and versatility for women on the go. Meanwhile, the Moon Infinite embodies the brand’s commitment to innovation, seamlessly transitioning from day to night with its unique silhouette and modern sophistication.

Thai model and actress Bow Maylada Susri

Thai model and actress Bow Maylada Susri elegantly complements her ensemble with the Taryn, showcasing a sophisticated blend of neutral beige tones.


The Taryn exudes understated elegance with its sleek lines and luxurious materials, making it the perfect companion for the modern woman on the go. A must-have accessory for every woman seeking a stylish and versatile addition to her wardrobe, it boasts a rectangular shape, top zip fastening with a secure sling snap, a distinctive logo plaque, a spacious main compartment, and a detachable handle for added convenience.

Moon Infinite

Meanwhile, the Moon Infinite bag presents a fusion of style and adaptability, characterized by its distinctive silhouette that seamlessly moves from day to night. It encapsulates a contemporary sense of sophistication, reflecting LYN’s dedication to producing fashion-forward designs marked by meticulous attention to detail. These bags stand as a testament to LYN’s commitment to delivering unique and stylish creations that transcend conventional boundaries.


Launching this March is the much-anticipated Enola bag. Crafted as the quintessential companion for the modern woman, its sleek half-round design, top zip fastening, and chic chevron embossing harmonize seamlessly with any outfit. Adorned with a sleek metal hardware logo plaque and equipped with an adjustable handle, the Enola marries fashion with functionality in perfect harmony.

Stay updated with LYN through their social media pages on Facebook (@LYNPhilippinesOfficial) and Instagram (@lyn_philippinesofficial).

UNIQLO’s Spring/Summer 2024 Collection:Ease into Lightness

Feel light in every way this season, from lifestyle, function, texture, and more.

  UNIQLO sparks the Spring/Summer 2024 season with the launch of its new LifeWear collection. Inspired by the call to “ease into lightness,” the collection circles back to LifeWear’s central ideas of comfort and versatility and updated for the season with new fits featuring a clean and casual style for work and play.

“UNIQLO LifeWear is clothing designed to make everyone’s life better. They are pieces that compliment everyday lifestyles, and with our season theme of Ease Into Lightness, we showcase different key items that are a perfect fit for Filipinos’ different needs, highlighting our products’ quality materials, colors, textures and styles,” says UNIQLO Philippines Chief Operating Officer Geraldine Sia during the UNIQLO 2024 Spring/Summer LifeWear Collection Preview.

UNIQLO’s Spring/Summer 2024 pieces come alive in soft pale tones like ecru and mauve pink. Natural linen and Supima Cotton also feel gentler, as jackets are made more comfortable and T-shirts thinner. All around, it’s a collection that promises lightness in every way, from lifestyle to function to texture.

Starting with lifestyle, the collection serves as the new authentic, where elevated casual meets urban sport casual. Think of sporty items such as Sport Utility Wear and utility pants matched with UNIQLO’s classic casual items such as T-Shirts and Bra Tops for a hybrid yet effortless style.

Next, in terms of function, UNIQLO’s Spring/Summer 2024 collection showcases a clean-work style with functionality, positioned as future traditional. Modern neutral coloring is set to get anyone through anything, even the harshest of seasons, comfortably and in style. This is made possible by the functional materials of Miracle Air, AIRism, UV Protection, DRY-EX, Blocktech – which are waterproof, water repellent, breathable, quick- drying, and more. Go for these popular UNIQLO lines or try the Smart Ankle and other Functional Outerwear with the Super Non-Iron Shirt and Rayon Shirt.

Finally, the collection promises lightness in texture. It’s a vacation-inspired summer casual style using light, high-quality natural materials such as linen and cotton. With pieces like the Pleated Skirt and Sheer Knit (3D Mesh), among others, the collection embodies today’s lightness mindset that allows anyone to travel with ease.

Together with the Spring/Summer 2024 collection, UNIQLO also presents special collaborations for the season. UNIQLO U brings its latest future LifeWear essentials using innovative materials and contemporary silhouettes. Meanwhile, UNIQLO: C delivers sophistication in ease and motion from renowned British designer Clare Waight Keller.

Fans of J.W. Anderson can also look forward to the Northern Irish designer’s newest set of UNIQLO pieces. The latest collection is inspired by fabrics and crafts from the mid-century era for a textured vibe that is clean with a pop of color.

Another favorite UNIQLO collaborator with new pieces is Ines de la Fressange. For the Spring/Summer 2024 season, the French designer’s take on Parisian chic focuses on the stunning southern France landscape, characterized by simplicity and elegance.

 Visit UNIQLO Manila Global Flagship Store from February 9 to February 15 only to also get your suggested Spring / Summer looks with the special store activity named – Color and Style Corner. To know more about this activity, you may read here: FAQ Color and Style Corner

 For more updates, please visit UNIQLO Philippines’ social media accounts, on Facebook, @uniqloph on Twitter, @uniqlophofficial on Instagram and TikTok, and UNIQLO Philippines’ website at

 Download the UNIQLO App via Google Play Store or Apple Store, or visit and shop from UNIQLO online store at


0917 Introduces the “0917 Hello World” Collection

Expressing yourself in an era with a dose of nostalgia is what the kids consider hip nowadays-  it’s that cool, fun, and quirky style. Gen Z’s has their take but I believe the originals (OGs) got it better since they are the pillars of the trend.

The 0917 Hello world collection, according to the site –  This lineup features retro-inspired apparel, accessories, and gadgets you can easily integrate into your everyday lifestyle.

My personal take is I love that you can style your look with a gadget. The luna wireless earphones are what the Gen Z say nowadays call “It’s giving” (something to compare that gives off a vibe, Definitely it does bring that “aesthetic vibe” too  and the modern take of the stella wireless speakers with a touch of retro. From this collection, I would style the oversize tees (which I’ve been into lately) and a classic staple that gives off cool vibes -the varsity jacket.

Introducing the 0917 Hello World Collection:

In a move that underscores its commitment to bridging the online and offline worlds, 0917 Lifestyle unveils its latest collection, “0917 Hello World.” This announcement not only introduces a fresh line of apparel and gadget accessories but also heralds a visual re-brand, a testament to its evolving identity and dedication to its manifesto.

0917 Lifestyle is Globe’s urban lifestyle brand known for its innovative approach to everyday products. With the new “0917 Hello World” collection, it takes a step further in its journey, offering items that seamlessly integrate into the modern lifestyle. 

The new offer is a nod to 0917’s philosophy of fostering self-expression, pursuing passion, and forming meaningful connections. It is more than just a collection,  it is a statement.

“0917 Hello World” boasts a diverse range of products, with 14 apparel items including oversized and regular T-shirts, jackets, and unique accessories. In addition, it introduces retro-themed gadget accessories such as earphones, speakers, headphones, and powerbanks designed to resonate with the brand’s target audience, offering both style and functionality.

But the excitement does not end with the products. The visual re-brand is set to revolutionize the way 0917 communicates with its audience. It also brings adaptability to the table, allowing the brand to make new launches and re-introduce past collections, promos, programs, and events under a unified visual umbrella. 

“This visual re-brand brings together style and function, making our products a sensible choice for our target market. This new cohesive look shows 0917’s dedication to its core values and its desire to continuously connect with its audience in meaningful ways,” said Gladys Rojas, Globe’s 0917 Lifestyle Head.

“The ‘0917 Hello World’ collection is not just a product release but a reflection of our brand’s evolution. We’ve always believed in bridging the gap between the physical and digital realms, and this collection, coupled with our visual re-brand, proves that commitment. We’re excited to offer our customers products that not only resonate with their style but also with their lifestyle,” said Heinritzh Sales, Globe’s 0917 Lifestyle Creative Head.

The “0917 Hello World” collection is available across various channels, including the 0917 e-commerce site and other platforms such as 0917 Flagship Stores in Lazada, Shopee, and Zalora, as well as in  Globe Stores.

Check out the 0917 Lifestyle site for more information. 

Watch out, Sneakerheads! New Balance teases new collections and more exciting events in 2023


New Balance opening more stores and launching numerous shoe models in 2022 was just the beginning. The brand, which was established in 1906, is on track this year to continue its legacy of creating lifestyle and athletic wear that empower the people who wear them while giving back to the community and the environment. New Balance will carry on championing passionate people and bringing positive and meaningful change to the world.


MAP Active Philippines and New Balance executives inaugurate the new branch in Uptown Bonifacio

Guided by this purpose, the brand is continuously expanding in the Philippines with more doors opened in Robinsons Magnolia, SM City Sta. Mesa, Shangri-La Plaza Mall, Eastwood City, Uptown Bonifacio, and Ayala Malls Capitol Central Bacolod last year. 


New Balance Fresh Foam and FuelCell collections on display at the newly opened branch in Shangri-La Plaza

The store openings also marked the launch of customers’ favorite models in running and lifestyle, from the cushioned and flexible Fresh Foam 1080 to the vintage and sporty BB550. Customers who dropped by the newly opened stores would have also seen the New Balance collections like Made in USA Grey v5, Teddy Santis, Joe Freshgoods, Toast Team Cream, 580 Workwear, 580 Olive, 9060 Sea Salt, 9060 Burgundy, 2002R Rain Cloud Angora, 550 Marquette,  1906R White Navy Gold, and 1906R Beige Cream. While these models are known for different things, it embodies what New Balance is known for: fashion and function. It’s no wonder New Balance gained more loyal customers and saw a steady growth in its Viber community last year.

New Balance Joe Freshgoods known for its eye-catching pastel colors


New Balance 550 Marquette evokes Marquette University’s team colors

This 2023, New Balance promises bigger and better things to come as it gears up for the launch of new collections and opening of more stores. With the theme “Life at the Intersection,” the brand will showcase what it’s like living at the intersection of sport and culture with new performance and lifestyle items that are sure to make both loyal and new customers excited.

New Balance also invites everyone to “Run your way” this 2023. The campaign, aside from serving as the launch of new performance shoes, aims to celebrate people’s independence in running no matter how they choose to do it. The movement hopes to remind everyone who runs that they are recognized, valued, and that they are part of a larger community.

In July, children can look forward to going back to school in style as New Balance will also be launching a kids collection.

The highly anticipated annual New Balance Grey Day is another thing sneakerheads can look forward to in mid-2023. The event will pay homage to the classic and well-loved Grey Collection, including the iconic 574 and 9060 models.

As  New Balance continues its successful run in the country, new collections are expected to be released from April to July 2023. New stores will also be opened in Metro Manila (San Juan, Quezon City, and Makati) and across the region.  Ayala Malls Abreeza opened in Davao this April, Robinsons Tacloban opened in March, while the store in Glorietta was recently relocated last March. Through this expansion, the brand aims to cater to the ever-growing sneakerhead and athletic communities while remaining committed to their purpose of empowering people to run their way and pursue what they love while wearing New Balance.

To stay up to date with New Balance’s new releases and be in the loop on what’s next, join New Balance’s Viber community and follow New Balance on their official Facebook, Instagram, and Twitter accounts.

Max Mara Spring-Summer 2023 Collection: THE BLUE HORIZON

Able to personally witness the Max Mara Spring-Summer 2023 Collection was an experience! I even got the chance to meet in person one of the countries known fashion editor. Just to share,  I attended her virtual class at School of Fashion (SOFA) – A fashion girl’s dreams!

I personally feel that “quiet luxury” is 2023’s mood. Max Mara definitely fits the mold but has always been known to be subtle and bring such elegance. Owning a Max Mara piece screams timeless for me. Growing up I loved and adored Max Mara’s trench coats. Before quiet luxury became a trend, Max Mara has already been doing it ever since.

This 2023 summer collection collection, is all about the French Riviera that started on the sunny beaches of the 1920s. Inspiration came from timeless muses and icons like Renée Perle and Eileen Gray. The collection brings a timeless look and still has that modern feel.

From April to September, when the aristocrats closed their grand villas, bohemians of every type flocked to the Riviera. Things were bound to happen when the likes of F. Scott Fitzgerald, Picasso and Stravinsky rubbed shoulders. But when Zelda Fitzgerald, Dora Maar and Bronislava Nijinska, not to mention Dorothy Parker, Joséphine Baker and Isadora Duncan joined in, women were certain to make the leap from muse to maestro.

On sun-soaked beaches, masterpieces were conceived, manifestos thrashed out and a timeless look was forged: Riviera style. No one wore it better than Renée Perle. Classified in the history books as the silent muse and lover of photographer Jacques-Henri Lartigue, she features in his most memorable pictures. She deserves a bigger credit; the kohl-rimmed eyes, the perfectly painted Cupid’s bow, the finger waved hair are so intrinsically her. So too the archetypal looks which are the backbone of Max Mara’s collection; backless tanks, voluminous canvas sailor pants, floppy wide-brimmed sun hats and long, languid skirts which hug the hip then slide into pools of godets. She painted hundreds of naïf self-portraits. They were dismissed as daubs by the art historians but arguably they point to a remarkable creative talent; her oeuvre was her image.

As Renée Perle personifies the fashion, so Eileen Gray personifies the architecture. At Roquebrune-Cap-Martin Gray built E1027, a seaside villa for herself and her lover, showcasing her uniquely feminine take on modernism. “The poverty of modern architecture stems from the atrophy of sensuality”, she said. Challenging the rigid rectilinearity of the masculine masters, Gray’s floorplan incorporates the occasional curve. Max Mara follows suit with sinuous bias cutting and the brave new femininity also manifests itself in extravagant organza bows printed with flowers in Perlesque `art vernaculaire‘ style.

E1027 has a hint of the handmade, a reminder that this is a home for a woman and a man, not a machine. At Max Mara each piece is designed not just to be worn, but to be lived in. To wit, Max Mara presents a series of total looks in lino greggio – unprocessed, undyed linen that looks like burlap, sometimes with raw fringed hems. And Max Mara’s classic architectonic coats take on the soft allure of sun-bleached beach robes. Gray’s `architecture for inner life’ features accents in a particular shade of inky Mediterranean blue that stirs the heart; Max Mara presents its take on washed cotton drill bleu de travail in the same evocative colour.

They were assiduous chroniclers, those habitués of the Riviera. But apart from the photographs, Perle is voiceless and unrecorded. Did she and Eileen Gray ever meet? Max Mara imagines that they did; two women with a shared vision of modernity stepping out onto the E1027 terrace. Blinking in the morning light, we see them raise their smiling faces to meet the glittering blue horizon.




Be Your Own Beautiful

Be Your Own Beautiful 

The beauty landscape is changing for the better — to one that is more inclusive and diverse. Today, women all over the world are learning to celebrate their individuality and proudly share what makes them unique and special.

Your Everyday Beauty Expert

BeautyHub.PH, the newest online magazine helps debunk beauty stereotypes by providing stories that promote equal representation of all kinds of beauty and encouraging all women to be their own kind of beautiful. Through the site, women are led towards self-care and self-love through relatable and informative content.

BeautyHub.PH was created to arm every Filipina with practical tips on beauty, wellness and life. The website encourages self-care through several sections which feature easy-to-follow how-to guides and listicles on different beauty concerns. And it compiles easy-to-consume content that’s both uplifting and relatable, such as women sharing their positive body image stories.

To make it easier for Filipinas to look good and feel great about themselves, each article also has product suggestions. BeautyHub.PH’s skin section houses useful articles with topics like finding the face moisturizer you need to update your skincare routine. 

For those inspired by celebrities like Pia Wurtzbach, Heart Evangelista and Kathryn Berndardo, there are empowering articles about how they bravely overcame obstacles and insecurities to love themselves and be their own beautiful.

As your everyday beauty expert, www.BeautyHub.PH helps you be your own beautiful by celebrating unique experiences through features and content that’s helpful, authentic and positive.

Male Grooming 

There’s something for men, too. Manifesto.PH provides tips on good grooming and how men can take better care of their skin, hair and overall health. It’s ok for men to pamper themselves with self-care and some me time, after all.

Visit www.BeautyHub.PH and www.MANifesto.Ph to read about inspiring stories on self-love and self-care plus easy, everyday beauty and grooming tips for men and women. 

Do It Your Mood With Wacoal


I have been introduced to wacoal  by my mom back in college. Back then I couldn’t afford one because I was a student and my mom would buy for me. It was costly but it was so comfortable to wear – I swear. When I got older, I realized investing on your intimates is important. Usual bras from wacoal would cost starting P1000 + but it is worth the investment.

November 16 – 18 was the launch of wacoal’s autumn/winter collection at UP Town’s activity center (near coffee bean). Fun filled activities like photobooth and boomerang booths. Attendees were also able to attend talks prepared by influencers such as Content creator/Entrepreneur, Rhea Bue (11 am) shared her travel hacks, Fashion/Lifestyle/Travel blogger, Char Deocareza talks about “Your go-to outfit” she shares that writes down and plan her outfits prior to her travels (1 pm) and Beauty/Travel B/Vlogger, Rei germar  teaches how to match outfits with your mood (3pm). 

if you guys have the time to check out Wacoal’s mood store and you’re by Katipunan area visit their boutique at UP Town Katipunan (3rd floor near coco tea and across underarmour). Thinking of what bra to get I would suggest the Travel Bra, Bandeau bra and sports bras. Actually all bras are very comfortable it’s just whatever matches your preference. 

For the wanderlust, the travel bra is so easy to pack just spread-roll and fold. It is not spacious to pack and gets back to its perfect form. The bandeau bra can be strapless and the wire part that supports the breast underneath is very comfy, it’s not that annoying thick wire feeling you get. Their sports bra are very versatile in style and it can match any athleisure look. The lace bras looks so nice and they have other basic bras with unique lace details that make it so cute to wear. Lastly, don’t forget to check their other autumn/winter collection. 


The Styling Room is open until Feb.18. #IamSMWoman #SMWomanStylingRoom #FashionForEveryWoman

Since it’s the month of February, FEB-IBIG is just around the corner. Forgive me by sounding cheesy.

Whether you’re in a relationship or not, you always have to look your best! You never know you may get that unexpected date and you have no idea what to wear. No fret! SM WOMAN got you covered, at the ground floor of SM Makati (In front of H&M Man) – a one stop shop of curated pieces selected by a stylist. All you have to do is just try it in their  RED STYLING room and your good to go on whatever date you have this valentine week. Don’t forget to take a snap and use the #IAMSMWOMAN & #IAMBEAUTIFUL The pieces are according to trend and set for the valentine week mood. The Styling room will be available till February 18 and don’t feel hesitant to ask while you’re there, You deserve to be treated like a queen 🙂 Enjoy shopping beaut(ies)! 

Hmmm what should I be getting for my Valentine getaway?



ATC x Preview Editor’s Closet November 11-15

Shop like a Preview Editor and get the latest pieces this season, Preview magazine in collaboration with Alabang Town Center got you covered, This season trends are DENIM, POLKA DOTS, KNIT, 70s and Folk.

The previous ATC X Preview Editor’s Closet was also located at ATC’s Activity Center and every area there was a designated genre of clothing. For this year, is the same concept except that Preview pinpointed this season trends that we’ve been seeing recently in magazine covers and the runways. Personally, I see lots of Denim and 70s style revived lately. Then especially now its winter we’ll  be seeing lots of knits. 

It still has that cozy vibe while shopping, every area is in distinctively designed and Instagram-worthy accordingly. This year I noticed there were more accessories displayed. People might expect high end brands but there are also local brands that made it! Speaking of local brands, a lot them are stepping up their game and matching with the high end brands. These brands are able to follow trends and style that millenials and gen Z would really like. There are affordable pieces, if you patiently look around because different brands are distributed in each genre. You may spot pieces from P500 and above. 

I do agree that ATC is the best venue at the South, growing up at ATC I’ve seen a lot of posh and well dressed shoppers. Not like for fashion week glamour  but like well put together that seem classic and chic. 

Social Commerce comes to Southeast Asia with the launch of iamClaire. in the Philippines

With a mission of empowering positive transformations amongst female millennials, ALTUS Capital Digital launches iamClaire in the country – a fully-integrated community, media, and online buying platform that synergizes all three elements in new, meaningful ways.

Female millennials can consume tips and lifehacks from videos on beauty to articles on lifestyle and product reviews. Then there is a simple, fun way to buy them that is tied to the content and the community elements. iamClaire. users can also create accounts, post content, connect with other iamClaire. members, and essentially create their own online buying experience.     

“iamClaire. is about joining a community, a sisterhood that stands for positive transformation, about becoming a better you,” explains Liam Mendoza, vice president and chief operating officer, ALTUS Digital Capital.  

Randy McGraw, Bea Binene and Liam Mendoza

“We believe that launching iamClaire. in the Philippines represents the perfect opportunity to address the needs of both female millennial consumers and the brands in the beauty, health & wellness, and overall lifestyle sectors.  The shopping experience should be new— more social, more fun, more informed, and much less intrusive than what e-commerce presents them today,” says Randy McGraw, managing director and co-founder, ALTUS Digital Capital.

imClaire. is the first product ALTUS Digital Capital has unveiled to the market.