OPPO A94 IN CRYSTAL SILVER NOW OFFICIALLY AVAILABLE

Live life at full speed with the latest colorway that’s redefining sleek and minimalist style.

Global smart device brand OPPO introduces a new colorway for the latest smartphone powerhouse of A Series, OPPO A94 in Crystal Silver that gives off a sleek tone that beautifully captures a trendy minimalist style. Crystal Silver is inspired by a lustrous, diamond gradient with a subtle elegance that stands out in the crowd.

Completing the color variants Fluid Black, Fantastic Purple, and Crystal Silver, OPPO A94 retails at PHP13,999 in OPPO Brand Stores nationwide and ecommerce partners Shopee and Lazada.

Power Beyond Beauty

The new OPPO A94 in Crystal Silver gets you the power you deserve to live life at full speed with its promising camera and gaming features that you can enjoy.

With its 48MP AI Quadcamera setup, OPPO A94 lets you capture moments more clearly and creatively, as it is powered by the latest AI camera capabilities such as AI Color Portrait Video and Dual-View Video. Sharing moments on social media is now made easier in just one click with no editing needed.

Additionally, mobile gamers get smarter gaming features to help fully enjoy the experience without any interruption. With its ColorOS 11.1 operating system, mobile gaming is now a notch higher with the Game Focus Mode that blocks all distractions including notification bars, incoming calls, navigation gestures, alarms, and even on-screen volume prompts. While for mobile games that are virtually intensive, Gaming Shortcut Mode helps drastically reduce the load time by reserving virtual memory for frequently played games.

Game Floating Window makes OPPO A94 more convenient for users looking to squeeze in a game or two during play time. It also keeps a game running in a floating window even when opening apps like email or a browser and simply tap on the game’s thumbnail to re-access any time. While Bullet Screen Message lets you receive messages on in-game screen to lessen interruption during every battle while staying connected with friends and loved ones.

To know more about the new OPPO A94 and latest updates, visit OPPO’s official website at www.oppo.com/ph or via official Facebook page at OPPO Philippines.

TeamAsia: 29 years of understanding consumer needs and thriving in the reimagined future

Maintaining a company for 29 years is no easy feat. Behind its success throughout the years are challenges that were turned into opportunities for innovation, reimagination, and finding new ways to provide holistic services and experiences. It is almost three decades of hard work, passion, and being hopeful for the future that is to come. It is years of adapting and transforming because of the continuously changing demands of consumers. 

The same is true for TeamAsia, a one-stop-shop marketing agency that is celebrating 29 years of delivering next level experiences (NLE) to brands and consumers through their proprietary strategic approach called the Integrated Marketing Experience (IME). Through IME, TeamAsia empowers and builds a more equal relationship between brands and consumers and uses multiple platforms to deliver a brand’s message to the right people at the right time using branding and design, events and activation, content marketing, digital marketing, and video storytelling.

An award-winning Integrated Marketing Experience agency, TeamAsia is the first of its kind in the Philippines as it leads the shift from one-way communication to a more experiential communication between brands and consumers, creating more meaningful connections despite the restrictions. How did this women-led company manage to withstand obstacles and challenges through the years and how did their team become experts in bringing NLE? Here are some of the learnings they have shared: 

Don’t be frozen, go for it!

TeamAsia was born with only three people working for the company. Despite the lack of manpower, they were able to lead and manage international events like the Asian Management Awards and the Far Eastern Economic Review in Hong Kong, Singapore, Malaysia, Thailand, and the Philippines. Imagine the bravery of its founders Michael and Monette Hamlin! 

This “go for it” principle is also passed on to Mike and Monette’s daughter, Bea Lim, who is now the managing director of TeamAsia. “I think I need to attribute TeamAsia’s 29 years to just going for it — going for the scary, going for the firsts of its kind, and going for the nerve-wracking because we truly believe it was going to make a positive impact on our core, community, and country,” Bea said.

This quality of TeamAsia also paved the way for them to evolve and grow from an events management company to an integrated marketing experience agency. For IT & Web director Jeff Enriquez who has been with them for 17 years, he admires the company and its owners’ brave hearts. “Because of our curiosity for new things and innovation, from just managing events, we unknowingly expanded to different services like digital marketing, content marketing, branding and design, and video production,” said Jeff.

Talent, passion, and teamwork as the ultimate combo

The company is able to thrive through the passion and amazing talents of TeamAsians. “If you want to take something to the next level experience, you need people to make that happen,” said Bea. “People who are passionate, who are driven, who want to make a positive impact, people who are crazy about stories, and people who want to make a difference in the world. This is what TeamAsians have been since day 1.”

Their team of experts’ awesome collaboration and teamwork encourages one another to be fearless in sharing their ideas, enabling everyone to reach their maximum potential. “For each and every person that we meet, that person has so much God-given talent and our objective is to draw that out and give their all to do NLE and while you do NLE together with the people with the same vision, the same desire, you do marvelous things,” shared Monette.

Be dynamic, embrace change, and innovate with tech

Landscapes and trends are constantly evolving and this is why TeamAsia chooses to embrace change. The company and its experts recognize that these shifts also influence the demands of their customers, highlighting the value of adapting and innovating with the times.

“As experience experts, we always look at the developments in the industry, in our customers, and in their audiences and we adapt accordingly. We look into trends and create opportunities for brands to latch on to be able to connect with their audience,” said Monette.

Back in 2000, way before digital became big, TeamAsia was one of the first companies in the Philippines to have a website. It was also ahead of the curve when it came to doing SMS and email marketing, developing websites for international clients, and handling search engine optimization and social media marketing. As it continues to embrace technology, TeamAsia was one of the first companies to fully transition to working remotely during this pandemic.

Strategic ideas supported by data-driven decisions

With teamwork and collaboration at hand comes an influx of ideas. But not all ideas are great ideas. Some can be really cool, too, but in TeamAsia, it’s all about being strategic and having a careful assessment of a brand and its needs.

The agency believes that in every output, it is always important to consider the impact or key takeaway of the consumers and audience. This is how TeamAsia ensures that its projects and events resonate and are meaningful not only to clients, but their respective audiences as well.

Part of being strategic and bringing next level experiences is ensuring all your initiatives are data-driven — placing research and credible information at the core of projects rather than just mere hearsay. TeamAsia’s campaigns are rooted in heavy insights to help them understand brands and consumers more and provide them with the most impactful plan of action.

It’s all about the experience

And of course, for TeamAsia, it’s all about the experience. 

The company and its experts always see to it that their way of marketing is more than just sending and receiving messages, but giving everyone the experience they’ve never had before. This pandemic really magnified the need of consumers to have more meaningful connections and next level experiences from brands since their movements have been limited even up to this day.  

“Your customers are always changing, it is not enough to read, write and hear something. You want to be part of it. You can only make them a part of it if you provide an avenue for them to experience it and enjoy it and that’s what we do here in TeamAsia,” said Bea.

People are hungry for experience and the game has changed. Communication is now more than words. Brands should have content and events that leave an impact, that drives action, and last in the hearts and minds of their audience.

“All the 29 years that we have been in existence, what we have offered is an experience that is unparalleled. It is an experience that makes people remember something by touching on all the senses of a human being. It is experiences that stand out and leave people with a lesson that they can ponder on when they go home. This is NLE.” said Monette.

TeamAsia has evolved as an agency because it innovated and catered to the changing needs of brands and consumers in the span of 29 years. And for the years to come, the company and its team of experts will continue to adapt to the progressing landscape of the marketing industry, ensuring that brands and consumers are connected and aligned in meaningful, pivotal, and instrumental ways. 

Mastery does not happen overnight. It takes time and TeamAsia’s 29 years of experience has given them the extensive knowledge of understanding brands and consumer needs, making them one of your most trusted partners in the industry. 

Learn more about TeamAsia and the services they offer at teamasia.com.

Jollibee Burger Steak like no other!

Here’s why Jollibee Burger Steak is walang katulad 

The popular rice meal is definitely a beefy-saucy linamnam favorite

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When it comes to Filipinos’ favorite meals, one thing that’s always going to be on that list is the Jollibee Burger Steak. It remains a popular order whenever one heads to their nearest Jollibee—and for a good reason, too.

That’s because Jollibee Burger Steak is consistent in being beefy-saucy linamnam na walang katulad! People definitely enjoy its delicious patties that are made with 100% pure beef, covered in that unmistakable and flavorful mushroom sauce. It’s a reliable meal in a pinch as well, thanks to its affordable and budget-friendly price, which starts at P50 only. “Jollibee Burger Steak, with its walang katulad beefy-saucy linamnam goodness, is always there to satisfy Filipinos’ saucy rice meal cravings. Its one-of-a-kind taste and affordability really make it a walang katulad meal like no other,” said Jollibee Assistant Vice President for Core & Complementary Category, Mari Aldecoa.

Enjoy your favorite Jollibee Burger Steak any time for only Php 50 solo, and P69 as a value meal with drink. Have it safely delivered to you via the Jollibee Delivery App, JollibeeDelivery.com, #87000, GrabFood, or foodpanda! It’s also available in Drive-Thru and Take Out.

For more info and updates on Jollibee products, like Jollibee Philippines on Facebook, subscribe to Jollibee Studios on YouTube, and follow @jollibee on Twitter and Instagram.

PayMaya users get free COVID-19 insurance  

Staying safe and healthy is everyone’s top priority especially during the COVID-19 pandemic and having an insurance coverage provides an important layer of protection for many Filipinos and their families. Through a tie-up with Pioneer Insurance, PayMaya is giving its users FREE COVID-19 plus Personal Accident insurance coverage for 1-month worth P150,000 when they use their PayMaya account for safe cashless transactions from May 5 until June 30, 2021.

During the promo period, PayMaya users with an upgraded account who spend at least P500 in single or accumulated transactions at PayMaya’s in-app shop, Pay Bills feature, pay via PayMaya QR or using their PayMaya mobile number, will get this free insurance coverage from Pioneer Insurance.

“We encourage PayMaya users to avail of this special offer, especially during this critical time when COVID-19 cases in the country are still high. By protecting ourselves, we are also protecting our loved ones and our communities. With this new offer, Filipinos will not only get to enjoy safer and more convenient payment transactions, they also get additional peace of mind amidst the pandemic.” said Paolo Azzola, Chief Operating Officer of PayMaya Philippines.     

Qualified users will receive a text notification to claim their free insurance voucher in the PayMaya app. After claiming their voucher, Pioneer Insurance will provide them with a link to their Insurance Policy via SMS.  Qualified PayMaya customers aged 18 to 60 years old can avail of this promo when they redeem and claim the voucher.

With this offer, PayMaya makes the protection against COVID and other unforeseen incidents of its users top priority as the company continues to provide more reliable, more convenient, and safer payments through everyday cashless transaction.

Aside from this protection reward, Filipinos can maximize PayMaya for safer cashless and contactless transactions such as sending money to loved ones, paying online, scanning to pay via PayMaya QR, paying bills, buying airtime and gaming load, and donating to causes.

Enjoy this exclusive reward as well as safer and more convenient cashless transactions by downloading the PayMaya app using this link: https://official.paymaya.com/CAK1/425eb133. Don’t forget to upgrade your PayMaya account and use it for everyday cashless transactions to avail of this promo. Check out https://www.paymaya.com/quick-guide/upgrade for details.

PayMaya is the only end-to-end digital payments ecosystem enabler in the Philippines with platforms and services that cut across consumers, merchants, communities, and government. Through its enterprise business, it is the largest digital payments processor for key industries in the country including “everyday” merchants such as the largest retail, food, gas, and eCommerce merchants, as well as government agencies and units.

PayMaya provides more than 35 million Filipinos with access to financial services through its consumer platforms. Customers can conveniently pay, add money, cash out, or remit through its over 250,000 digital touchpoints nationwide. Its Smart Padala by PayMaya network of over 39,000 partner agent touchpoints nationwide serves as last-mile digital financial hubs in communities, providing the unbanked and underserved with access to digital services.

Shopee Levels Up Engagement on Shopee Live this 6.6-7.7 Mid-Year Sale with Bida Sa Pagalingan, Stream & Win, and Suki Marathon

This June 6, viewers and streamers can win cash prizes,vouchers, and ShopeePay credits on Shopee Live

 Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, takes its engagement initiatives to the next level with fun and interactive live streaming activities in time for the Shopee 6.6-7.7 Mid-Year Sale. Until June 6, shoppers, online sellers, and streamers can participate in various 6.6 activities on Shopee Live such as Bida sa Pagalingan, Seller Stream & Win, and Suki Marathon, where they can win cash prizes, vouchers, and ShopeePay credits. 

Martin Yu, Director at Shopee Philippines, said, “As Filipinos’ buying habits shift, our brand partners and online sellers need to find innovative ways to keep shoppers constantly engaged and interested. Many of them turn to Shopee Live to maintain customer loyalty and satisfaction by showcasing their products and answering customer inquiries in real-time. Shopee is doubling up on our efforts to enhance the online shopping experience for users with three exciting live streaming activities this 6.6-7.7 Mid-Year Sale.”

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Starting today until June 6, viewers, sellers, and live streamers can win amazing prizes, coin bonuses, vouchers, and ShopeePay credits during the three Shopee Live activities. Viewers can win up to ₱96,000 in Bida sa Pagalingan and ₱15,000 ShopeePay credits in Suki Marathon. Sellers and live streamers who meet the challenges’ requirements will also get a chance to win vouchers, coin bonuses, and up to ₱10,000 ShopeePay credits. 

Two Shopee Live streamers share the benefits of live streaming and how these new activities helped them create an exciting atmosphere to sell their products. 

Rina Alinsunurin Salcedo, a 28-year old Shopee seller, shared how Shopee Live has benefited her business. She started live streaming in 2019 and discovered how effective it was in helping her gain sales and interact with her viewers more. “Through Shopee Live, we could demonstrate and explain our products effectively to our customers and answer their inquiries in real-time. It’s also through Shopee Live where we can talk about the product and assess which ones we would recommend to our viewers, making it an interactive online shopping for both parties. With our sales from Shopee Live, we were able to occupy a 3-story building office. We are very motivated to stream every day with these new Shopee Live initiatives for 6.6, and so far, it has boosted our sales. I’m excited to know what new initiatives Shopee has in store for us.” 

Meanwhile, Shopee livestreamer, Zedrick Lugada Arnuco, said that initiatives like the 6.6 Suki Marathon is an opportunity for him to push sales and reach his quota. “As Shopee continues to come up with fun activities, it has allowed me to grow as a content creator, challenging myself to push beyond my limits.” His experience as a live stream viewer also provided insights into what exactly his viewers are looking for during a stream.

“During competitions like the 6.6 Suki Marathon, I am very appreciative of viewers’ eagerness to help me to boost sales and engagement. I usually receive messages from them saying how much they’ve enjoyed my live stream, and they also motivate me to join more competitions. These 6.6 live stream activities provide a win-win situation, where viewers can stand to win prizes and streamers can also use the chance to achieve more engagements.”

Users can look forward to free shipping with ₱0 minimum spend and 20% cash back at the Shopee 6.6-7.7 Mid Year Sale. In addition, users can also enjoy more free shipping vouchers, big discounts, ₱1 deals, discounted data and load, and daily 15% cashback when they check out or pay bills using ShopeePay.*

To know more about the Shopee 6.6-7.7 Mid-Year Sale, visit https://shopee.ph/m/6-6-sneak-peek. 

Download the Shopee app for free via the App Store or Google Play. 

OPPO’s Biggest 6.6 Sale Yet: Free Smartphones, Vouchers, Big Discounts and More on Shopee this Coming June 6

 Another month rolls in and so do the special sales – and this June 6, OPPO will be holding its biggest midyear sale yet! From June 6-8, 2021 on Shopee, global smart device brand OPPO will be giving away free gadgets, including mobile phones and earphones, free shipping and store vouchers, alongside discounts of up to 63% nationwide.

For three days only, get access to exclusive perks when you buy bestselling Reno and A Series smartphones, packed with industry-leading camera features and powered by intuitive operating software to keep up with your work and play. 

#LiveLifeAtFullSpeed in a New Colorway

Launching exclusively on Shopee during the 6.6 Sale is the OPPO A94 in Crystal Silver. The popular high performance smartphone that helps you #LiveLifeAtFullSpeed now comes in a new color with a limited time offer. From June 6 to 8, buyers will be able to purchase the new A94 colorway for Php13,499 only and get a free mobile phone holder, exclusively on Shopee – that’s Php500 off the standard retail price! 

Exclusive Perks to Stay Relaxed with Your Reliable A54 6GB+128GB

During the three-day sale, add the ever-relaxed and ever-reliable A54 6GB+128GB smartphone to cart and take home a free mobile phone with every purchase. 

Shoppers during lucky hours – that is 12am, 10am, 4pm, 8pm and 10pm – can also redeem a Php500 voucher on their purchase on June 6, and a Php300 voucher on June 7 and 8. Plus, buyers can add Enco Buds W11 earphones to their cart, with a special 50% discount during the first two hours and last four hours on June 6, or a 30% discount during the first two hours and last four hours on June 7 and 8.

And if you’re feeling like the stars are especially in your favor, catch the OPPO Livestream on Shopee Live on June 6 from 12nn-1pm to get a chance to win the relaxed and reliable A54 6GB+128GB! 

More Discounts, Vouchers and Promos

Shoppers will also be treated to an exclusive price drop for the newest addition of their IoT offering in the Philippines, the True Wireless Earphones OPPO Enco Buds and OPPO Enco Air, with Enco Buds going for as low as Php999 during the 6.6 Midnight Sale, and Enco Air selling for a limited time offer of Php2499.

More exciting deals await OPPO shoppers during the three-day sale! Avail of free shipping on all OPPO purchases from June 6 to 8, and if you’re one of the first 1000 smartphone buyers, you’ll also be taking home a free pair of earphones! Customers can start claiming storewide vouchers worth Php30 with no minimum spend, and up to Php200 with a minimum spend of Php10,000.

So what are you waiting for? Add to cart your favorite OPPO products on Shopee and take home all the freebies you’ve been eyeing!For more information on OPPO’s 6.6 Sale on Shopee and a full list of discounts and offers, visit OPPO’s Official Flagship Store in Shopee.

Hotter Deals with OPPO Reno5 Series Offering 50% Off on OPPO Enco X and OPPO Band

Global smart device brand OPPO is making the Summer season even better with their Summer Specials promo with the Reno5 Series.

Starting May 18 until July 31, customers who purchase any of the OPPO Reno5 Series smartphones in OPPO Brand Stores and authorized dealers nationwide will be qualified for the discount on OPPO Enco X, OPPO’s latest premium wireless earphones, and OPPO Band, the brand’s latest addition to their wearable device line meant for fitness and health for 50% off.

An Offer You Can’t Resist

Save as much as PHP3,500 on your OPPO Enco X or OPPO Band when you get your latest Reno5 4G or Reno5 5G handset. The latest offering from OPPO for these smart device powerhouse  that you can’t simply resist.

The OPPO Enco X gives you an all-new audio experience, complete with noise cancellation, wireless charging, and a coaxial dual-driver design normally exclusive to high-end audio devices. While, OPPO Band gives fitness enthusiasts an array of tools like 12 workout modes, real-time heart rate monitoring, and 50-meter water resistance. Both the OPPO Enco X and OPPO Band are part of the brand’s efforts to integrate IoT and smart device technology into people’s daily lives, giving them new levels of functionality ideal to picture life together better with the latest Reno5 Series smartphones.

More Moments with Reno5 Series to #PictureLifeTogether

The smartphones from OPPO’s Reno5 series were made specifically for the social media-savvy content creators. Reno5 Series comes with an all-new camera system featuring a 64MP rear quadcam matrix and a 44MP ultra-clear front camera for Reno5 4G, and a 32MP ultra-clear front camera for Reno5 5G, living up to OPPO’s promise to #PictureLifeTogether. 

For mobile gamers who want to level up their gaming this Summer, the OPPO Reno5 4G and Reno5 5G come with features like Gamer Mode which lets users temporarily turn off notifications while gaming, Bullet Screen Message provides in-game notification messaging that will be displayed as a burst on the screen letting you receive messages without interrupting the game, and even a Gaming Shortcut Mode that lets users go straight to their game with a push of a button. The Reno5 Series is equipped with super-memory capacity to ensure a smoother gaming experience—with 8GB of RAM and 128GB of internal storage.

To learn more about the Reno5 Series and OPPO Reno5 Summer Specials, visit OPPO’s official website at www.oppo.com/ph or via the official Facebook page at OPPO Philippines.

IT Solutions Company Yondu’s Mobile360 strengthens brands’ omnichannel approach

Don’t miss out on meaningful consumer connections

IT Solutions Company Yondu’s Mobile360 strengthens brands’ omnichannel approach

The digital space has evolved from being a simple information hub to a large-scale community that houses not only consumers, but businesses as well. With accelerated growth of digital transformation in the past months, it has only become more saturated as consumers started shifting from offline to online. 

Businesses must now evolve not only to cater to the needs of their target audience, but to stand out, attract their attention, and ultimately engage with them. Consumers now look to brands to bring them engaging experiences, even in the virtual world. One way brands can do this is through an omnichannel approach. 

Understanding the omnichannel approach 

An omnichannel approach hinges on the idea of brands providing seamlessly integrated channels to reach out to their consumers. It does not just mean being on multiple channels; it means making sure that these channels — and the content brands put out on these channels — are interconnected.

According to top IT Solutions company Yondu, an omnichannel approach plays a pivotal role in providing a fast, convenient, and memorable experience in the now normal.  

“It’s crucial to use multiple channels and ensure that these platforms are integrated to provide customers a seamless digital experience,” said Mon Hirang, Yondu’s Vice President for Enterprise Solutions. “An omnichannel approach boosts the synergy across all of the brand’s channels, enabling them to connect and engage with their audience in different ways. This increases the brand’s visibility, improves brand recall, and helps brands consistently deliver their message to the right audience.”

An omnichannel approach also helps brands understand the wants and needs of their consumers because it allows them to follow an active conversation with customers in any of their preferred messaging channels such as Viber, FB Messenger, SMS, and Email. They can then analyze the customer data, and know strategies that are effective, identify those that need to be enhanced, and how the brand can move forward. 

Building connections through SMS

As people shift to digital, messaging platforms such as SMS have become timely and practical communication channels. More than sending a message, SMS is an efficient solution for brands to consistently engage with their consumers despite restrictions.

“With an impressive open rate of 98% and response rates reaching 48%, SMS makes an excellent option for improving customer engagement,” said Hirang. “For instance, brands can use an SMS blast to announce special offers and discounts, and confirm orders or send status notifications.” 

To further explore this opportunity, Yondu created Mobile360 — a secure mobile messaging platform that empowers brands to connect with their consumers by allowing them to communicate their brand message to millions of people at a time. 

Brands can choose from a variety of solutions to integrate into their strategies, from SMS polls that gather useful insights about consumers in the now normal to a two-way SMS feature that determines customers’ needs and preferences. 

Additionally, Yondu helps brands monitor their campaigns in real-time and enhance their platform security through different tech integrations. Mobile360 is designed to help brands easily communicate and engage with their customers, both to spread awareness and maintain customer satisfaction through SMS. This comes at a time when businesses need to make their customers feel that they can continue to cater to their needs and provide meaningful experiences.

Mobile360’s latest upgrades include flexible plans for micro, small, and medium enterprises, as well as a rich media messaging feature. This allows brands to connect and engage with their consumers via SMS, Facebook Messenger, and Viber using a single platform. With Mobile360, brands can send unlimited chat blasts via Facebook Messenger and improve their campaigns by adding images, videos, voice messages, and links using Viber.

“By offering an omnichannel messaging service, we provide brands the opportunity to reach out to their consumers in multiple ways, both online and offline, and foster stronger relationships with each other. Omnichannel messaging also allows our clients to interact with a diverse audience in the now normal, creating different opportunities for growth,” shared Hirang.  

Want to know more about how Mobile360 can help you create meaningful conversations? Connect with Yondu at info@yondu.com.

Grab the OPPO A54 6+128GB for just PHP9,999!

More reasons to stay relaxed with the new A Series smartphone available via Shopee and Lazada

Global smart device brand OPPO officially announces the availability of the newest A Series, A54 6+128GB variant starting May 28. The latest smartphone that you can rely on and stay relaxed all day long. 

Your newest favorite A Series smartphone is now available exclusively via Shopee and Lazada at only PHP 9,999.00. Supported by a larger and fast-charging battery, octa-core processor, and ultra-large memory capacity, you can surely relax and rely on OPPO A54 6+128GB RAM. 

“We value the Filipino tech-consumer preferences, especially on pricing and the smartphone’s value-for-money features that one can enjoy amidst the evolving digitally-dependent lifestyle. OPPO proudly introduces the newest A54 6+128GB variant that is packed with features that you can simply relax as you do your daily grind with your smartphone,” OPPO Philippines Vice President for National Sales Zen Han.

Always reliable, always relaxed smartphone

The latest A54 6+128GB is packed with features perfect for users who are always on-the-go and always on their smartphones. It runs on a Mediatek Helio P35 Octa-core Processor that has 6GB of RAM and 128GB of ROM for a smoother, faster smartphone experience while maintaining the phone at high power with its 5,000mAh battery capacity. 

Its 18W Fast Charge gets you right back on your feet to fully charge your phone in only 2 hours and 23 minutes. If you’re looking for a quick charge, ten minutes will get you as much as a 13% charge, so you won’t miss out on important tasks.

It also takes pictures clearer with its 16MP Front Camera while the rear camera features a 13MP Main Camera, a 2MP Macro Camera for close-range shots, and a 2MP Bokeh for brilliant bokeh shots that blur the background and highlight the subject of the photo. 

To enhance your photography experience, A54 enables you to take photos even against a bright light but retains the details of the photo with Backlight HDR. It also enhances shots in all environments with Dazzle Color, balancing the saturation and brightness. In fact, AI Scene Recognition is able to intelligently recognize up to 23 different scenarios including green plants, fireworks, birds, sunrise, and sunset.

Additionally, OPPO made sure users are receiving a reliable product with consistently remarkable quality by doing various strict tests including radiation, climate, slight drop, and signal, etc, A54 6+128GB achieve the industry standard of IPX4 Waterproof under the laboratory setting condition. But this is just one of the Other Precision Quality Tests that ensure you will get 5 layers of protection.

To know more about the latest OPPO A54 6+128GB, visit OPPO’s official website at www.oppo.com/ph or its official Facebook page at OPPO Philippines. 

NTT Global Threat Intelligence Report: Up to 300% Increase in Attacks from Opportunistic Targeting

– Healthcare, finance and manufacturing industries hit hard as attackers take advantage of global destabilization

– Application attacks spike, accounting for 67% of all attacks as remote-access becomes a common vulnerability

– Cryptocurrency miners reach new heights, accounting for 41% of all detected malware

NTT Ltd., a world-leading global technology services provider, today launched its 2021 Global Threat Intelligence Report (GTIR), which reveals how hackers are taking advantage of the global destabilization by targeting essential industries and common vulnerabilities from the shift to remote working. Healthcare, manufacturing, and finance industries all saw an increase in attacks (200%, 300%, and 53% respectively), with these top three sectors accounting for a combined total of 62% of all attacks in 2020, up 11% from 2019. 

As organizations race to offer more virtual, remote access through the use of client portals, application-specific and web-application attacks spiked, accounting for 67% of all attacks, which has more than doubled in the past two years. Healthcare bore the brunt of these attacks from its shift to telehealth and remote care, with 97% of all hostile activity targeted at the industry being web-application or application-specific attacks.

The GTIR provides insights from NTT’s Cybersecurity Advisory that applies a maturity score of an industry’s security program, with a higher number indicating a more mature plan of action. Concerningly, healthcare and manufacturing have relatively low maturity scores of only 1.02 and 1.21, respectively. These have decreased from 2019’s baseline of 1.12 and 1.32, while attack rates have significantly risen. Manufacturing has experienced a three-year decline in scores, most likely due to changes in the operating environment and the evolution of attacks. On the other hand, finance continued to demonstrate the highest maturity benchmark score for the third consecutive year, of 1.84, a 0.02 decrease on last year, however. 

Kazu Yozawa, CEO of NTT’s Security division, says: “Last year we predicted a surge in targeted, opportunistic attacks and unfortunately, this has proven all-too-true. While these industries have done their best to maintain essential services throughout disruptive times, the fall in security standards when companies need them most is alarming. As services continue to move online and become increasingly digital to account for the new normal, organizations must be extra vigilant in upholding and maintaining best practices in their security.”

Malware sees a metamorphosis: Crypto malware surges while Trojans become more common

While malware is becoming more commoditized in features and functionality, it also became more diverse over the last year with the growth of multi-function malware. Cryptominers have replaced spyware as the most common malware in the world, but the use of certain variants of malware against specific industries continues to evolve. Worms appeared most frequently in the finance and manufacturing sectors. Healthcare was impacted by remote access trojans, while the technology industry was targetted by ransomware.  The education sector was hit by cryptominers due to the popularization of mining among students who exploit unprotected infrastructures.

The crypto-currency market is a prime example, with cryptominers accounting for a staggering 41% of all detected malware in 2020. XMRig coinminer was the most common variant, representing nearly 82% of all coinminer activity and nearly 99% in EMEA specifically. 

Mark Thomas, who leads NTT’s Global Threat Intelligence Center comments: “On one hand you have threat actors taking advantage of a global disaster, and on the other, cybercriminals capitalizing on unprecedented market booms. The common thread throughout both of these situations is unpredictability and risk. Changes in operating models or adoption of new technologies present opportunities for malicious actors and with a surging crypto-currency market popular among inexperienced students; attacks were bound to happen. Now, as we enter a more stable phase of the pandemic, organizations and individuals alike must prioritize cybersecurity hygiene across all industries, including the supply chain.”

Further 2021 GTIR highlights:

  • Attacks against manufacturing increased from 7% last year to 22%; healthcare increased from 7% to 17%; and finance is up from 15% to 23%.
  • Organizations in multiple industries saw attacks related to the COVID-19 vaccine and associated supply chains.
  • COVID-19 cybercriminal opportunism intensified, with groups such as the Ozie Team, Agent Tesla and TA505, along with nation-state actors like Vicious Panda, Mustang Panda and Cozy Bear very active in 2020.
  • The most commonly occurring forms of malware in 2020 were Miners: 41%; Trojans: 26%; Worms: 10%, Ransomware 6%.
  • Cryptominers dominated activity in Europe, the Middle East and Africa (EMEA) and the Americas but were relatively rare in Asia Pacific (APAC).  
  • OpenSSL was the most targeted technology in the Americas but was not even on the top 10 list in APAC.  
  • Ongoing fallout following the Schrems II decision invalidated the EU-US Privacy Shield and placed additional obligations on organizations transferring personal data from the EU to third countries.
  • NTT’s research shows that 50% of organizations globally are prioritizing securing their cloud services – making it the top cybersecurity focus over the next 18 months.

To learn more about how this year’s report offers organizations a robust framework to address today’s cyber threat landscape, follow the link to download the NTT Ltd. 2021 GTIR.

ENDS

Regional breakdown

The Americas:

  • OpenSSL was the most targeted technology in the Americas but was not even on the top 10 list in APAC.
  • Business and professional services was the most attacked industry in the Americas, accounting for 26% of all attacks.
  • The US accounted for two of the highest rates of reconnaissance activity of any country analysed: 
    • Some 64% of all hostile activity targeting the technology industry was some form of reconnaissance.  
    • In the education industry, 58% of all hostile activity was reconnaissance.  
  • The Americas observed 8% of all attacks as DoS/DDoS attacks, while these attacks accounted for under 4% in APAC and 1% in EMEA.
  • With 34% of all malware detections, XMRig was the most detected malware in the Americas and in the US.

EMEA:

  • EMEA experienced 79% of all attacks as combined application-specific (42%) and web-application (37%) attacks. 
    • At 91% of all such attacks, the UK had the highest rate of combined web attacks of any country analysed.
  • Healthcare was the most attacked industry in EMEA.
    • The combined attacks from web-application (62%) and application-specific (36%) attacks targeting healthcare in EMEA accounted for 98% of all hostile activity in this sector.  This is well above the global average of 67%.
  • XMRig accounted for nearly 99% of all miner activity in EMEA and for over 87% of all malware detections.
  • Trojans were the second most common form of malware within EMEA.
    • In the UK&I, six of the 10 most observed malware were some form of Trojan.

APAC + ANZ:

  • Malware varied greatly throughout APAC, but webshells, botnets, and all forms of Trojans combined to account for 72% of all malware. While XMRig was the most commonly detected malware globally, no country in APAC showed XMRig in their top 10 most common malware.
  • In APAC, finance (24%) was the most attacked industry, followed by manufacturing (22%).
  • In ANZ, finance (42%) accounted for almost half of all attacks, followed by education (24%). 
  • Healthcare industry maturity severely lacking in APAC and AU at 0.60 and 0.96, below global average of 1.02. Largest gap is APAC with 2.53 to target state.
  • Technology sector (2.02) was more mature than the global average (1.64).