MWC 2024 Cements Huawei’s Position as a Global High-end Fashion-forward Brand

The Mobile World Congress (MWC) 2024 was held on February 26 in Barcelona, Spain. At the event, Huawei showcased a lineup of high-end, fashion-forward, and technology-driven flagship products that attracted the attention of guests, notably the HUAWEI Mate 60 RS ULTIMATE DESIGN, HUAWEI FreeClip, and HUAWEI WATCH GT 4. Huawei’s booth was divided into ULTIMATE DESIGN, Fashion Forward, XMAGE, Creation of Beauty, and Fitness & Health scenario-based experience zones, which demonstrated how Huawei’s solutions have infused daily life with new technologies and enriching scenario-based experiences. While continuing to invest in technology innovation, Huawei is committed to making further breakthroughs and building rich and personalized lifestyles for global consumers.

“Huawei will continue to cement its position as a global high-end, fashion-forward, and technology-driven brand”, said Kevin Ho, COO of the Huawei Consumer Business Group, “In 2024, we will continue to increase R&D investments in smart devices, fitness & health, and digital creation. These efforts will make innovative products and services more accessible to users worldwide, and create cutting-edge, pioneering, and personalized lifestyles for consumers.”

Steady Huawei CBG business growth cements its position in the high-end market

Over the past year, Huawei CBG had made strides. It managed to make breakthroughs in the global high-end wearable, audio, tablet, PC, and phone markets, by releasing an intriguing lineup of high-end, fashion-forward, and technology-driven products. Huawei has held flagship product launch events in Europe, the Middle East and Africa, Latin America, and Asia Pacific, demonstrating the company’s commitment to growing its global presence as a high-end brand.

Flagship smartphones released in 2023 included the HUAWEI Mate 60 Series and HUAWEI Mate X5, both of which helped make Huawei a major player in the high-end market and proved Huawei’s industry-leading technical strength to the whole world. Huawei also unveiled ULTIMATE DESIGN, a new ultra-high-end brand that offers distinctive aesthetics, craftsmanship, and technological innovations, to make Huawei stand out from the crowd. According to Counterpoint Research’s latest report, Huawei gained 5% of market share in the global high-end smartphone market in 2023, ranking third among all brands. In the first two weeks of 2024, Huawei ranked first in the Chinese market with the largest smartphone sales volume. By the end of 2023, global shipments of Huawei smart wearables exceeded 150 million, and Huawei has ranked first in China’s smart watch market for five consecutive years. The HUAWEI Health App has a user base of over 450 million. By 2023, a decade after the launch of its first tablet, Huawei had shipped over 100 million tablets.

Creating a new aesthetic paradigm with high-end designs

Huawei’s “Fashion Forward” scenario-based exhibition zone at MWC drew acclaim, and showcased Huawei’s emphasis on building a high-end fashion-forward brand. In 2023, Huawei unveiled its “Fashion Forward” campaign, with the goal of creating trendy and healthy lifestyles for consumers. While investing heavily in R&D, Huawei is committed to developing new design paradigms for each new product and leading the industry fashion trend.

Huawei is dedicated to providing high-end, fashion-forward, and technology-driven products and experiences to consumers through the use of premium materials, unique design language, and advanced manufacturing techniques. While developing HUAWEI Mate 60 RS ULTIMATE DESIGN, R&D personnel added rare earth elements to the red ceramics sintering process for the first time. Each phone undergoes 1400°C calcining and is subject to more than 50 processes during the 60-day manufacturing period, all of which are crucial to creating the vibrant red body. HUAWEI WATCH ULTIMATE DESIGN is Huawei’s first-ever gold smartwatch. It features 18K gold and Zirconium-based Liquid metal. HUAWEI FreeClip is Huawei’s first earbuds that come with the C-bridge Design. This design is durable and stable, bringing a breathable wearing experience and giving the earbuds a refreshingly original look and feel as well. HUAWEI WATCH GT 4 comes in an octagonal form, showcasing every intricate detail on the surface.

Up to now, Huawei has set up Aesthetics Research Centers in Paris, Milan, and London, to gain insight into the design and aesthetic trends of different cultures, draw from a diverse range of traditions, and incorporate design elements from both East and West. The Aesthetics Research Centers serve as the global platforms that fuel the continuous advancement of technologies and design, providing unique and unprecedented aesthetic experience to consumers.

Cutting-edge smart wearables provide comprehensive and precise health management

Huawei’s Fitness & Health scenario-based exhibition zone also attracted the gaze of the attending guests. Smart wearables is one of the most crucial sectors in Huawei CBG global business. In 2023, Huawei launched a lineup of flagship smart wearables, including HUAWEI WATCH Ultimate, the first daily smart watch to support two-way BeiDou satellite messaging, HUAWEI WATCH 4, which unveiled the all-new Health Glance feature, HUAWEI WATCH GT 4 which came with brand-new Activity Rings and the Stay Fit App, and HUAWEI WATCH ULTIMATE DESIGN, the first gold-plated smart watch ever made. Huawei has made continuous breakthroughs and innovations in cutting-edge technologies, ultimate aesthetics, health management, and science-based workouts, which have been fully recognized by global consumers. Three months after its launch, global shipments of HUAWEI WATCH GT 4 totaled over 2.5 million units, making HUAWEI WATCH GT 4 Huawei’s best-selling smart watch.

Having delved deep into the smart wearable industry for over a decade, Huawei has developed its own TruSeen™ vital sign monitoring technology, which has been upgraded five generations within eight years. This technology positions Huawei as a major player in the smart wearable industry. Huawei has filed over 800 smart wearable patent applications, ranking high in terms of R&D investment and number of patents in the fitness & health field. In October 2023, Huawei unveiled its third Health Lab — Huawei Finland Health Lab. The company has also built over 10 global R&D centers, accelerating the global layout of professional research in the wearable field. Huawei will continue to lead the way in introducing groundbreaking fitness & health services, and making scientific smart solutions accessible to all.

Huawei smart wearables will further gain insight into consumers’ core health pain points, increase R&D investment, and continuously make breakthroughs to benefit global consumers. In 2024, Huawei will prioritize three industry challenges: sleep, blood pressure, and mental health management. Through these efforts, Huawei will offer more accurate, convenient, and comprehensive health management solutions for global consumers.

Digital creation that witnesses the Creation of Beauty

HUAWEI MatePad Pro 13.2″, Huawei’s latest flagship tablet, and a myriad of works created by global creators using the tablet drew intense interest at MWC 2024. The tablet was launched in 2023 as the first tablet to support NearLink technology, marking the tenth year of Huawei tablets. It is also the thinnest tablet that’s ever been made with the narrowest bezels and highest screen-to-body ratio. It works seamlessly with HUAWEI M-Pencil (3rd generation), the first stylus to support 10,000+ pressure sensing levels, resulting in an unprecedented digital creation experience. Huawei’s global GoPaint Activity in 2023 invited digital creators to showcase works made on Huawei tablets. By developing cutting-edge tablet capabilities, Huawei aims to make the joy of creation more accessible to all, so that everyone can better express themselves.

At the event, Huawei noted that it will continue to increase its investment in digital creation in 2024 by prioritizing PaperMatte Display and NearLink technology, to provide consumers with more enhanced digital creation experiences. The GoPaint Activity hosted by Huawei will also witness an upgrade to cover more countries and regions, making it a genuine global force in the digital art community.

Huawei’s achievements in mobile imaging are no less noteworthy, with the launch of the XMAGE brand, which encompasses every aspect from optical systems to imaging technology and image processing. In 2023, Huawei’s flagship products, like HUAWEI Mate 60 Series, HUAWEI Mate X5, and HUAWEI P60 Series, came equipped with XMAGE capabilities, to provide users with a brand-new mobile photography experience. HUAWEI XMAGE Awards in 2023 saw over 600,000+ submissions from nearly 100 countries/regions. It aims to inspire users to capture and share the beauty in their midst, express their emotions, and showcase the power of smartphone photography.

Huawei’s showcase at MWC 2024 demonstrated the company’s commitment to the global high-end market. 2024 will be a critical year, as Huawei will break through boundaries and make high-end, fashion-forward, and technology-driven products, services, and experiences more accessible to users worldwide, with increased R&D investment in innovative technologies, thus setting a benchmark for the industry.

About Huawei Consumer BG

Huawei’s products and services are available in more than 170 countries and are used by a third of the world’s population. Fourteen R&D centers have been set up in countries around the world, including Germany, Sweden, Finland, France, India, and China. Huawei Consumer BG is one of Huawei’s three business units and covers smartphones, PC and tablets, wearables, and cloud services, etc. Huawei’s global network is built on over 30 years of expertise in the telecom industry and is dedicated to delivering the latest technological advances to consumers around the world. For more information please visit the following:

Share the holiday glow with Neutrogena!

The holidays are officially here! With our jampacked schedules filled with parties and reunions, there is a need for us to look and feel our best. And when we do, a noticeable ‘glow-deep-within’ look naturally shines through—which makes it the best time for us to take it up a notch by embracing the beauty of healthy-looking glass skin.

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The key to having plump, glowing skin is making sure your skin is hydrated at all times. Neutrogena’s latest hydrating duo, the Hydro Boost Serum and Water Gel, ensures your skin receives the moisturization it craves, resulting in a radiant glow throughout the day. Enriched with hyaluronic acid and other dermatologist-recommended ingredients, the Hydro Boost Water Gel which gives the skin 5x hydration (vs. no moisturizer) for a healthy-looking glow! Moreover, when used with the Hydro Boost Serum which is clinically proven to boost weightless hydration to the skin, this duo delivers up to 2.9x more hydrating ingredients; promoting supple, glowing, and healthy-looking skin with regular use.

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Having experienced the hydrating power that our Hydro Boost products bring to achieve the glowy look, Kate Katigbak, a lifestyle content creator shares her skin became radiant and glowing with her favorite skincare product.

“I’ve been using Neutrogena for almost 4 years now, and my skincare game has never been better! Their products worked wonders on my skin. Plus, it’s also so convenient because you can just get it from a drugstore near you.”

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“My current favorite is their Hydro Boost Water Gel—it quenches and instantly hydrates my skin! No matter the weather, I make sure to apply it every time because I love how it leaves me feeling refreshed and rejuvenated,” said Kate Katigbak.

Nica Rollan, senior marketing manager, shares how important it is to have healthy-looking and moisturized skin especially this holiday season. “During this festive season, Neutrogena understands how important it is to put your best face forward through plump and moisturized skin. To help unveil your holiday glow, try our most hydrating duo yet: the Hydro Boost Serum and Water Gel. When used together, this regimen provides an instant surge of weightless hydration that smooths and replenishes dry skin from deep within. This combo for dull and dehydrated skin boosts hydration so you can bring out your skin’s best this holiday season.”

Share the wonders of having healthy-looking glass skin with family and friends. In our exciting festive deals, grab our most hydrating duo: Hydro Boost Serum and Hydro Boost Water Gel available on Shopee, Lazada, and Watsons this 12.12! You can learn more about how to make your skin glow by following us on Instagram @neutrogenaph and by visiting our website at https://www.neutrogena.com.ph/. Happy holidays from Neutrogena!

Your Skincare Survival Guide for Holiday-Ready Skin

The season of celebration is finally here and with it comes the colder season. You have most likely seen the streets fill up with twinkling lights as you start to feel the noticeable chill in the air. Despite the excitement that this season brings, the shift in weather can bring challenges to those with sensitive skin, causing them to feel dryness and irritation during this joyful time. 

Having sensitive skin is no joke. Certain skin reactions like itching and redness caused by dry skin can hinder you from doing many things and therefore impact your quality of life. With this, Aveeno understands the need for extra care—which is why we crafted your very own skincare survival guide that enables you and your skin to thrive amidst the holiday frenzy.

Skincare Survival Guide

Tip #1: Stay hydrated. 

As we immerse ourselves in the Christmas rush, we must ensure our skin remains nourished and moisturized. This is something we can do with the help of Aveeno’s hydrating two-step solution which includes their Skin Relief Body Wash and Moisturizing Lotion for dry, itchy, and sensitive skin. Keeping your skin hydrated will make you more resilient and glowing throughout the holiday season.

Tip #2: Schedule properly. 

Amidst the intricate organizing that comes with these festive celebrations, being the appointed event organizer can lead to stress—and stress can trigger skin flare-ups especially for those with sensitive skin. By ensuring that your schedule is organized, you get to navigate the holidays with both efficiency and skin wellness in mind.

Tip #3: Enjoy the season free from skin irritation. 

Enjoying the season means you can celebrate without the distraction of any skin concerns. When you give your skin the care and nurture that it needs, this gives you the chance to cherish every moment of the holidays, unburdened by any discomfort you may have on the skin.

 The Aveeno Skin Relief Regimen (Skin Relief Wash + Lotion) is a dermatologist-recommended routine that is proven to help in managing your sensitive skin. Containing triple oat complex which is a restorative formulation that repairs one’s skin barrier, the Moisturizing Lotion which is best used with the Skin Relief Body Wash, both serve as a solution for skin sufferers with dry, itchy, sensitive skin.

For those with extra dry, itchy, and sensitive skin, Aveeno Dermexa is enriched with prebiotic triple oat complex and ceramides, which moisturizes and strengthens the skin barrier. Helping improve one’s overall quality of life, Aveeno Dermexa is a steroid-free, hypoallergenic product that helps soothe itchy, irritated skin due to skin dryness and is suitable for both children and adults; perfect to have on hand as the gatherings come up. 

Whether you’re in need of a simple solution for your dry, itchy, sensitive skin, or a child and adult-friendly product that can help soothe itchy, irritated skin due to skin dryness, Aveeno will help you become holiday-ready. Take advantage of our 12.12 sale and get the Skin Relief Body Wash and Moisturizing Lotion, and Dermexa Cream and Wash— allowing you to survive the holiday frenzy while attending to the needs of your dry, itchy, sensitive skin.

For more information about Aveeno and their products, visit their website at https://www.aveeno.com.ph/ and follow them on Instagram and TikTok at @aveenoph!

“What does your best self look like?” and other questions Flawless Face & Body Clinic experts want to help you answer in 2024

As we all bid farewell to the old and welcome the new, Flawless Face & Body Clinic extends a warm invitation to embark on a transformative journey towards a more radiant you in 2024.

Celebrate the clinic’s 22 years of beauty excellence and gear up for a prosperous New Year filled with confidence, self-discovery, and the unrivaled glow that comes from embracing your best self.

Flawless Face & Body Clinic understands that the New Year isn’t just a change in the calendar; people have collectively decided that it is an opportunity for personal evolution. As the Philippines’ trusted beauty BFF for over two decades, Flawless has the experience and expertise to understand the many layers of a truly holistic self-care routine—the different elements that compose one’s best self.

“Throughout my life and my career, I’ve learned that everyone’s 100% [best self] looks different—not just from each other, but from day to day,” says Flawless Founder and CEO Rubby Sy Coyiuto. “What people need to achieve that 100% also changes all the time, which is why we work so hard to be in-step not only with the latest scientific findings in beauty, but also with what people find to be fulfilling throughout their beauty journeys. For example, the reason some of our Beauty Packages are shareable is that some people come to Flawless clinics in groups, because for them, self-care is not a solo endeavor—it’s something they do with their friends. Personally, I love that concept.”

Flawless BFFs old and new, solo or in groups, can begin investing in their best selves via any of the following packages, available for purchase until the end of 2023:

  • 3+1 or 4+1 Medical and Non-medical Services (including Facials and Microdermabrasion services)

  • Shareable Beauty Squad Packages (25K and 50K)

  • Platinum Beauty Package (100K worth of products and services for 80K)

  • Powerhouse Packages (Discounts on Accutite, Thermolift, or Ultherapy when paired with YouthTox)

“We highly recommend the free consultation at any of our clinics,” adds Sy Coyiuto. “I think a big hindrance to one’s best self is being bombarded with skincare information that may not be pertinent to one’s needs—for example, I’ve seen a lot of people mistake oxidized sebaceous filaments for blackheads, then wonder why their blackhead treatment isn’t working. Even your physical beauty needs that expert hand to get the best results, otherwise, you’re looking at solutions that don’t seem to have any effect, and your confidence can take a hit in the long-term.”

At Flawless Face & Body Clinic, the emphasis is not only on physical beauty but also on the inner glow that comes from self-confidence. Let them guide you through an exciting chapter as you make 2024 the year you take charge of your beauty journey. Learn more via their website, Facebook page, Instagram, and TikTok.

Crazy Carabao champions Filipino-made premium craft beer innovation

Local premium craft beer brand Crazy Carabao may have already captured a strong following among liquor enthusiasts and built partnerships with high-end bars and restaurants nationwide, but it’s not about to rest on its laurels as it continues to keep the brand fresh and interesting with the introduction of distinctive styles of beers, an updated website and a more attractive packaging that pays homage to its Filipino roots. 

These exciting milestones were recently celebrated during a recent   Superhero-themed launch held at the new Odd Seoul 2 Bar in Quezon City. Hosted by the country’s popular multi-media personality Sam YG and Tiktok superstar Sammy J, the event gave guests the perfect opportunity to get to know the brand, enjoy the different Crazy Carabao variants with food pairings; beer drinking games, beer pong, and much more.  

Crazy Carabao has undoubtedly come a long way – what started out as a dream among friends after watching a Manny Pacquiao fight in Las Vegas, slowly turned into a reality with the acquisition of an abandoned building in Sta. Rosa, Laguna for brewery. With countless of beers brewed and drank, Crazy Carabao was officially launched in the market in 2014.

Now approaching its 10th year, Crazy Carabao takes pride in being a major player in the Philippines’ craft beer industry. Despite its growing popularity, Crazy Carabao is still brewed in small batches, with the same passion and dedication for quality and creativity. Drinkers can taste the natural freshness of the ingredients – malts are imported from Australia and Europe, and hops, which provides the bitterness, aroma and style, are grown in Yakami Valley located next to Seattle, USA, which is said to have some of the most fertile soil in the world, made richer with the ice water from off the Cascade Ranges.

The same principle in using fresh and premium ingredients is followed in the brand’s newest offering – the Newtons Noggin Apple Cider which has a fruity, fresh, and mild kick. It complements Crazy Carabao’s other existing products, namely Pilsner, Pale Ale, Wheat, Golden Ale and India Pale Ale. 

True to its roots, Crazy Carabao  has updated the look of its packaging,  paying tribute to its Filipino roots. To accompany the beer’s awesome taste, each Crazy Carabao bottle is now adorned with a single beaming color that shows vibrancy through the sunrays accentuated by symbols of Pinoy culture such as the Chocolate Hills, the jeepney, butanding, among others.  

On top of the new Crazy Carabao drink and packaging, the brand has also updated its website (https://crazycarabao.ph/) featuring a more vibrant design, with pages that are easier to navigate and, most importantly, a Beer Finder feature that lets users easily find the nearest outlets that sell Crazy Carabao – from bars, restaurants, groceries and stores around the country. 

Currently, Crazy Carabao is available in top bars and restaurants across Metro Manila, including  most of the 5-star hotels in the country and in all the main retailers such as S&R, The Marketplace, Landers Superstore, as well as in  Lazada, Shopee, and many other top online stores.

“Our goal as a craft beer company is to help many more Filipinos enjoy the different notes and unique styles of beer. Our following is rapidly growing and we want to keep it fresh and interesting for them by expanding our product portfolio to target the varying tastes of our customers,” said   Brad Hannam, one of the founders of Crazy Carabao. 

“We would like to thank you for keeping our beers flowing for these past years. Our goal and hope is that our beer touches your lips in many more years to come and to bring quality-made products and exceptional experience to each and every Filipinos! “ added  Grace Vicencio, Crazy Carabao’s Sales Manager.  

To know more about Crazy Carabao, visit https://crazycarabao.ph/ and follow its socials: Facebook (https://www.facebook.com/crazycarabao) and Instagram (https://www.instagram.com/crazycarabao/). 

0917 Introduces the “0917 Hello World” Collection

Expressing yourself in an era with a dose of nostalgia is what the kids consider hip nowadays-  it’s that cool, fun, and quirky style. Gen Z’s has their take but I believe the originals (OGs) got it better since they are the pillars of the trend.

The 0917 Hello world collection, according to the site –  This lineup features retro-inspired apparel, accessories, and gadgets you can easily integrate into your everyday lifestyle.

My personal take is I love that you can style your look with a gadget. The luna wireless earphones are what the Gen Z say nowadays call “It’s giving” (something to compare that gives off a vibe, Definitely it does bring that “aesthetic vibe” too  and the modern take of the stella wireless speakers with a touch of retro. From this collection, I would style the oversize tees (which I’ve been into lately) and a classic staple that gives off cool vibes -the varsity jacket.

Introducing the 0917 Hello World Collection:

In a move that underscores its commitment to bridging the online and offline worlds, 0917 Lifestyle unveils its latest collection, “0917 Hello World.” This announcement not only introduces a fresh line of apparel and gadget accessories but also heralds a visual re-brand, a testament to its evolving identity and dedication to its manifesto.

0917 Lifestyle is Globe’s urban lifestyle brand known for its innovative approach to everyday products. With the new “0917 Hello World” collection, it takes a step further in its journey, offering items that seamlessly integrate into the modern lifestyle. 

The new offer is a nod to 0917’s philosophy of fostering self-expression, pursuing passion, and forming meaningful connections. It is more than just a collection,  it is a statement.

“0917 Hello World” boasts a diverse range of products, with 14 apparel items including oversized and regular T-shirts, jackets, and unique accessories. In addition, it introduces retro-themed gadget accessories such as earphones, speakers, headphones, and powerbanks designed to resonate with the brand’s target audience, offering both style and functionality.

But the excitement does not end with the products. The visual re-brand is set to revolutionize the way 0917 communicates with its audience. It also brings adaptability to the table, allowing the brand to make new launches and re-introduce past collections, promos, programs, and events under a unified visual umbrella. 

“This visual re-brand brings together style and function, making our products a sensible choice for our target market. This new cohesive look shows 0917’s dedication to its core values and its desire to continuously connect with its audience in meaningful ways,” said Gladys Rojas, Globe’s 0917 Lifestyle Head.

“The ‘0917 Hello World’ collection is not just a product release but a reflection of our brand’s evolution. We’ve always believed in bridging the gap between the physical and digital realms, and this collection, coupled with our visual re-brand, proves that commitment. We’re excited to offer our customers products that not only resonate with their style but also with their lifestyle,” said Heinritzh Sales, Globe’s 0917 Lifestyle Creative Head.

The “0917 Hello World” collection is available across various channels, including the 0917 e-commerce site and other platforms such as 0917 Flagship Stores in Lazada, Shopee, and Zalora, as well as in  Globe Stores.

Check out the 0917 Lifestyle site for more information. 

Watch out: Big Bad Wolf Howls Into Bacolod for the First Time as the Next Leg in Philippine Book Tour

The World’s Biggest Book Sale, Big Bad Wolf Books, continues its grand tour around the Philippines as it now sets to take over Bacolod City with irresistible literary offerings of up to 95% off from November 3 to 12, 10 AM to 10 PM at SM City Bacolod, North Wing, Ground Floor.  

Unbelievable Discounts Await: Up to 95% Off!

Just in time for the holiday season, Big Bad Wolf Books is bringing brand-new books to the City of Smiles. Shoppers will be thrilled to discover exclusive discounts of up to 95%, with titles as low as P20! Making the book sale the perfect opportunity to stock up on reading materials for the holidays, and the year ahead. But that’s not all — be surprised with numerous giveaways, and additional discounts that will make every visit to the book sale memorable.

 

A Fresh and Innovative Shopping Experience

The Big Bad Wolf Book Sale brings an exciting twist to your shopping experience! The layout at SM City Bacolod has been meticulously designed to provide readers with a fresh and innovative arrangement. This thoughtfully curated setup will elevate the browsing experience, ensuring that book lovers can easily explore the vast collection, discovering new titles of all genres across SM City Bacolod’s North Wing, Ground Floor. See and experience it for yourself! 

Exciting Collaborations for The Love of Reading 

Big Bad Wolf Books is not just about selling books; it’s about fostering a love for reading. In this spirit, the book sale proudly brings its Red Readerhood initiative to Bacolod, in partnership with Gawad Kalinga, providing an opportunity for learning to those who need it most by pledging 1,000 books.

Another key partnership that keeps on giving is Big Bad Wolf Books’ continued collaboration with Metrobank, providing cardholders with a 0% installment promo for three (3) months with a minimum purchase of P3,000. 

Prepare to be enchanted by the world of words and stories as Big Bad Wolf Books continues its Book Saale to Bacolod City. Mark your calendars and join us from November 3 to 12, 10:00 AM – 10:00 PM at SM City Bacolod, North Wing, Ground Floor. 

For more information regarding Big Bad Wolf Books’ grand return to the Philippines, please visit:

Website: https://bigbadwolfbooks.com/

Facebook: https://www.facebook.com/bbwbooksphilippines/

Instagram: https://www.instagram.com/bbwbooksph/

Looking for Holiday gift ideas? Kérastase Launches Holiday Sets!

 Kérastase, the #1 luxury hair care brand in the world, launches their highly anticipated Holiday Gift Sets. With a wide range of options each designed to address specific hair care concerns, these limited edition gift sets are the ideal choice for friends and loved ones in search of the ultimate pampering experience. The full ritual sets also come with a free shampoo exclusively offered this holiday season.

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Genesis: For Stronger, Healthier Hair

The Genesis range is perfect for those struggling with hair fall caused by weakened hair. Infused with potent ingredients, this gift set helps strengthen strands, leaving hair stronger and healthier-looking. The gift set specific to thin hair includes a shampoo, conditioner, and serum while the gift set for thick hair includes a shampoo, mask, and serum.

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Symbiose: For Rejuvenating and Balancing Hair and Scalp

The Symbiose range is a range that combines luxury and efficacy for your hair and scalp. Designed for those who want to treat dandruff from the source but at the same time revitalize their hair. The symbiose range brings balance back to their scalp. It promises to leave hair feeling refreshed and full of life. The Symbiose gift set includes a shampoo, conditioner, and serum.

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Elixir: For Luxurious and Nourished Hair

For those seeking opulence, the Elixir range is the ultimate choice. This worldwide iconic serum gift set provides intense nourishment, giving hair 6x more shine and a satisfyingly smooth texture. The frizz control and nourishment set includes a full size (100ml) and a travel size (50ml) hair oil.

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Discipline: For Smooth and Frizz-Free Hair

Experience the power of taming unruly hair with the Discipline range. This gift set ensures a flawless and smooth finish, even in the most humid or damp conditions, leaving hair silky, manageable, and frizz-free. The Discipline gift set includes a shampoo, conditioner, and a thermique.

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Blond Absolu: For Bright and Radiant Blonde Hair

Blonde hair requires specialized care, and the Blond Absolu range is here to cater to those needs. This gift set offers deep hydration and neutralization, leaving blonde hair bright, radiant, and free from unwanted brassiness. The Blond Absolu gift set includes a shampoo, conditioner, and oil.

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Chroma Absolu: For Vibrant and Long-Lasting Hair Color

The Chroma Absolu range is perfect for those who cherish their colored hair. This gift set helps to protect color vibrancy and shine while maintaining hair health, ensuring that hair color looks vibrant and lasts longer. The Chroma Absolu gift set includes a shampoo, mask, and serum.

With Kérastase Holiday Gift Sets, you can now give the gift of personalized care tailored to every hair care need. From strengthening and rejuvenating to nourishing and protecting hair, Kérastase has you covered. Don’t miss out on the opportunity to make this holiday season extra special for your loved ones.

Get the Kérastase Holiday Gift Sets now by visiting Kérastase partner salons and counters. It will also be available on its official Lazada Flagship Store starting October 26.

 

 Need to Boost Your Skin Hydration Routine? 

Neutrogena Hydro Boost Serum and Water Gel are your two-step solution to healthy, hydrated skin!

Looks like it’s going to rain today! Oh wait, the sun’s back up. Mixed signals from the weatherman? We totally get you. The constant changes between hot and rainy weather in the Philippines dictates more than just your outfit (sweater weather? Or summer chic?) and the route you take to work. Like you, your skin takes a toll and constantly tries to compensate for the confusion. 

Philippine weather can cause skin dehydration. Humidity can also cause a lot of sweat, which combined with insufficient water intake, makes your skin barrier dry out and weaken. This is worsened by pollution, lack of sleep, smoking, alcohol, and caffeine intake—and this is a lot for our skin to handle. Our bodies need water, in the same way that our skin needs hydration. Without it, signs of skin dehydration begin to show.

Dehydration is a skin condition that one can experience regardless of skin type and is caused by the lack of water and moisture in our bodies, making the skin feel tight or appear dull and lifeless. Allowing your skin to get dehydrated is like a fast lane to skin aging. It manifests through dry, itchy, uneven skin. Under-eye circles and more noticeable fine lines also begin to appear. 

That is why hydration is key! Like a glass of water on a hot day, it is essential to consistently quench our skin’s thirst, ensuring skin hydration. Well-hydrated skin looks healthier and more glowing.

“For years, Neutrogena has been committed to delivering skin solutions through science-backed products. And in line with our company values, we continuously collaborate with scientists and dermatologists to learn more about how to achieve healthy skin. We use this knowledge to bring skincare solutions closer to everyone—through Neutrogena’s Hydro Boost line,” says Macy Agoncillo, brand manager for Neutrogena, Kenvue Philippines.

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Luckily, Neutrogena offers a simple 2-step hydrating regimen perfect for people who want to achieve hydrated, healthy glass skin. Introducing Neutrogena’s hydrating duo: the Neutrogena Hydro Boost Serum and the Hydro Boost Water Gel—both containing an essential, crowd-favorite ingredient, hyaluronic acid.

Neutrogena Hydro Boost Serum and the Hydro Boost Water Gel’s main ingredient, hyaluronic acid, helps increase the moisture content in the skin, which can have various skin benefits, such as reducing the appearance of fine lines and dullness, among others. So, if you’re a beginner or are still looking for the perfect skincare routine to hydrate your skin, Neutrogena’s got you with these two easy steps:

  • Step 1: Apply the Hydro Boost Serum. This fragrance-free serum instantly replenishes and smooths dry skin by infusing a lightweight hydration deep within the skin.
  • Step 2: Top the serum off with the Hydro Boost Water Gel. This water gel helps in strengthening the skin’s moisture barrier for a long-lasting healthy look each day. 

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Whether you’re a skincare guru or have just started to invest in skincare, Neutrogena’s Hydro Boost duo can help achieve that healthy glass skin look in just 2 steps. Lifestyle vlogger and avid Neutrogena user Jen Barangan has vouched for Hydro Boost many times when showcasing her skincare routine. She shared, “The Philippines can be very humid and hot, which is why I prefer a lightweight product like Neutrogena’s Hydro Boost Water Gel. My skin feels so hydrated and so healthy, and ever since I started using it, my friends tell me that I look fresh as ever!”

Neutrogena’s research and development scientist, Diyana Sudarsono, explained “Using Neutrogena’s Hydro Boost Serum together with the Hydro Boost Water Gel is recommended for those who want to achieve hydrated and healthy skin. The products’ hydrating properties allow the skin to absorb more moisture while reducing skin dryness, thanks to the hyaluronic acid content.”

Start replenishing your dehydrated skin with Neutrogena’s most concentrated hydrating duo yet, the Neutrogena Hydro Boost Serum and Hydro Boost Water Gel with 2.9x more hydrating ingredients. Get that healthy glass skin look in just two steps. Neutrogena Hydro Boost Serum and Hydro Boost Water Gel are available in Watsons and in our official company stores on Shopee and Lazada.

For more information about Neutrogena and their Hydro Boost duo, visit their website at https://www.neutrogena.com.ph/ and follow them on Instagram at @neutrogenaph!

Big Bad Wolf Howls Its Way to Iloilo for the First Time!

Brace yourselves, book lovers! After two successful event runs in Manila and Cebu, Big Bad Wolf will be bringing the World’s Biggest Book Sale to Iloilo! 

This will mark the first time Big Bad Wolf hosts its Book Sale in the City of Love. Spanning nine (9) days, from October 13 to 22, it promises to deliver the grandest book sale experience to the residents of Iloilo and nearby cities.

With over two million books up for grabs, residents of Iloilo and nearby cities can enjoy exclusive deals, promos, giveaways, and discounts of up to 95% off on selected books. Big Bad Wolf’s roster of literary reads will include bestsellers, must-read classics, contemporary fiction, non-fiction, science fiction, cookbooks, design books, architecture books, thrillers, young adult titles, and children’s books, making it the perfect reading destination for all ages!

WHAT The Greatest Event – Big Bad Wolf Book Sale

WHEN October 13 to 22, 2023 from 10:00 AM to 10:00 PM Daily

WHERE Lower Ground Floor, SM Iloilo 

With the goal of igniting Filipinos’ love for reading, Big Bad Wolf Sale received full support from the Office of the City Mayor to further its initiative of promoting reading culture among Ilonggos and across Western Visayas. 

“As a book lover and reader, I welcome the world’s biggest book sale by Big Bad Wolf Books in Iloilo City. I had the love of reading books when I was in elementary. I enjoyed reading Greek mythology, the Hardy Boys, and the likes. Reading helped me when I was in college and College of Law. I wish the Ilonggos would visit the sale so they can find books they will love and enjoy,” said Mayor Jerry P. Treñas on Big Bad Wolf’s biggest book sale in Iloilo City.

For more information regarding Big Bad Wolf’s current and upcoming Book Sales, you can visit their website or check out their social media accounts (Facebook | Instagram).