TeamAsia: 29 years of understanding consumer needs and thriving in the reimagined future

Maintaining a company for 29 years is no easy feat. Behind its success throughout the years are challenges that were turned into opportunities for innovation, reimagination, and finding new ways to provide holistic services and experiences. It is almost three decades of hard work, passion, and being hopeful for the future that is to come. It is years of adapting and transforming because of the continuously changing demands of consumers. 

The same is true for TeamAsia, a one-stop-shop marketing agency that is celebrating 29 years of delivering next level experiences (NLE) to brands and consumers through their proprietary strategic approach called the Integrated Marketing Experience (IME). Through IME, TeamAsia empowers and builds a more equal relationship between brands and consumers and uses multiple platforms to deliver a brand’s message to the right people at the right time using branding and design, events and activation, content marketing, digital marketing, and video storytelling.

An award-winning Integrated Marketing Experience agency, TeamAsia is the first of its kind in the Philippines as it leads the shift from one-way communication to a more experiential communication between brands and consumers, creating more meaningful connections despite the restrictions. How did this women-led company manage to withstand obstacles and challenges through the years and how did their team become experts in bringing NLE? Here are some of the learnings they have shared: 

Don’t be frozen, go for it!

TeamAsia was born with only three people working for the company. Despite the lack of manpower, they were able to lead and manage international events like the Asian Management Awards and the Far Eastern Economic Review in Hong Kong, Singapore, Malaysia, Thailand, and the Philippines. Imagine the bravery of its founders Michael and Monette Hamlin! 

This “go for it” principle is also passed on to Mike and Monette’s daughter, Bea Lim, who is now the managing director of TeamAsia. “I think I need to attribute TeamAsia’s 29 years to just going for it — going for the scary, going for the firsts of its kind, and going for the nerve-wracking because we truly believe it was going to make a positive impact on our core, community, and country,” Bea said.

This quality of TeamAsia also paved the way for them to evolve and grow from an events management company to an integrated marketing experience agency. For IT & Web director Jeff Enriquez who has been with them for 17 years, he admires the company and its owners’ brave hearts. “Because of our curiosity for new things and innovation, from just managing events, we unknowingly expanded to different services like digital marketing, content marketing, branding and design, and video production,” said Jeff.

Talent, passion, and teamwork as the ultimate combo

The company is able to thrive through the passion and amazing talents of TeamAsians. “If you want to take something to the next level experience, you need people to make that happen,” said Bea. “People who are passionate, who are driven, who want to make a positive impact, people who are crazy about stories, and people who want to make a difference in the world. This is what TeamAsians have been since day 1.”

Their team of experts’ awesome collaboration and teamwork encourages one another to be fearless in sharing their ideas, enabling everyone to reach their maximum potential. “For each and every person that we meet, that person has so much God-given talent and our objective is to draw that out and give their all to do NLE and while you do NLE together with the people with the same vision, the same desire, you do marvelous things,” shared Monette.

Be dynamic, embrace change, and innovate with tech

Landscapes and trends are constantly evolving and this is why TeamAsia chooses to embrace change. The company and its experts recognize that these shifts also influence the demands of their customers, highlighting the value of adapting and innovating with the times.

“As experience experts, we always look at the developments in the industry, in our customers, and in their audiences and we adapt accordingly. We look into trends and create opportunities for brands to latch on to be able to connect with their audience,” said Monette.

Back in 2000, way before digital became big, TeamAsia was one of the first companies in the Philippines to have a website. It was also ahead of the curve when it came to doing SMS and email marketing, developing websites for international clients, and handling search engine optimization and social media marketing. As it continues to embrace technology, TeamAsia was one of the first companies to fully transition to working remotely during this pandemic.

Strategic ideas supported by data-driven decisions

With teamwork and collaboration at hand comes an influx of ideas. But not all ideas are great ideas. Some can be really cool, too, but in TeamAsia, it’s all about being strategic and having a careful assessment of a brand and its needs.

The agency believes that in every output, it is always important to consider the impact or key takeaway of the consumers and audience. This is how TeamAsia ensures that its projects and events resonate and are meaningful not only to clients, but their respective audiences as well.

Part of being strategic and bringing next level experiences is ensuring all your initiatives are data-driven — placing research and credible information at the core of projects rather than just mere hearsay. TeamAsia’s campaigns are rooted in heavy insights to help them understand brands and consumers more and provide them with the most impactful plan of action.

It’s all about the experience

And of course, for TeamAsia, it’s all about the experience. 

The company and its experts always see to it that their way of marketing is more than just sending and receiving messages, but giving everyone the experience they’ve never had before. This pandemic really magnified the need of consumers to have more meaningful connections and next level experiences from brands since their movements have been limited even up to this day.  

“Your customers are always changing, it is not enough to read, write and hear something. You want to be part of it. You can only make them a part of it if you provide an avenue for them to experience it and enjoy it and that’s what we do here in TeamAsia,” said Bea.

People are hungry for experience and the game has changed. Communication is now more than words. Brands should have content and events that leave an impact, that drives action, and last in the hearts and minds of their audience.

“All the 29 years that we have been in existence, what we have offered is an experience that is unparalleled. It is an experience that makes people remember something by touching on all the senses of a human being. It is experiences that stand out and leave people with a lesson that they can ponder on when they go home. This is NLE.” said Monette.

TeamAsia has evolved as an agency because it innovated and catered to the changing needs of brands and consumers in the span of 29 years. And for the years to come, the company and its team of experts will continue to adapt to the progressing landscape of the marketing industry, ensuring that brands and consumers are connected and aligned in meaningful, pivotal, and instrumental ways. 

Mastery does not happen overnight. It takes time and TeamAsia’s 29 years of experience has given them the extensive knowledge of understanding brands and consumer needs, making them one of your most trusted partners in the industry. 

Learn more about TeamAsia and the services they offer at teamasia.com.

Jollibee Burger Steak like no other!

Here’s why Jollibee Burger Steak is walang katulad 

The popular rice meal is definitely a beefy-saucy linamnam favorite

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When it comes to Filipinos’ favorite meals, one thing that’s always going to be on that list is the Jollibee Burger Steak. It remains a popular order whenever one heads to their nearest Jollibee—and for a good reason, too.

That’s because Jollibee Burger Steak is consistent in being beefy-saucy linamnam na walang katulad! People definitely enjoy its delicious patties that are made with 100% pure beef, covered in that unmistakable and flavorful mushroom sauce. It’s a reliable meal in a pinch as well, thanks to its affordable and budget-friendly price, which starts at P50 only. “Jollibee Burger Steak, with its walang katulad beefy-saucy linamnam goodness, is always there to satisfy Filipinos’ saucy rice meal cravings. Its one-of-a-kind taste and affordability really make it a walang katulad meal like no other,” said Jollibee Assistant Vice President for Core & Complementary Category, Mari Aldecoa.

Enjoy your favorite Jollibee Burger Steak any time for only Php 50 solo, and P69 as a value meal with drink. Have it safely delivered to you via the Jollibee Delivery App, JollibeeDelivery.com, #87000, GrabFood, or foodpanda! It’s also available in Drive-Thru and Take Out.

For more info and updates on Jollibee products, like Jollibee Philippines on Facebook, subscribe to Jollibee Studios on YouTube, and follow @jollibee on Twitter and Instagram.

PayMaya users get free COVID-19 insurance  

Staying safe and healthy is everyone’s top priority especially during the COVID-19 pandemic and having an insurance coverage provides an important layer of protection for many Filipinos and their families. Through a tie-up with Pioneer Insurance, PayMaya is giving its users FREE COVID-19 plus Personal Accident insurance coverage for 1-month worth P150,000 when they use their PayMaya account for safe cashless transactions from May 5 until June 30, 2021.

During the promo period, PayMaya users with an upgraded account who spend at least P500 in single or accumulated transactions at PayMaya’s in-app shop, Pay Bills feature, pay via PayMaya QR or using their PayMaya mobile number, will get this free insurance coverage from Pioneer Insurance.

“We encourage PayMaya users to avail of this special offer, especially during this critical time when COVID-19 cases in the country are still high. By protecting ourselves, we are also protecting our loved ones and our communities. With this new offer, Filipinos will not only get to enjoy safer and more convenient payment transactions, they also get additional peace of mind amidst the pandemic.” said Paolo Azzola, Chief Operating Officer of PayMaya Philippines.     

Qualified users will receive a text notification to claim their free insurance voucher in the PayMaya app. After claiming their voucher, Pioneer Insurance will provide them with a link to their Insurance Policy via SMS.  Qualified PayMaya customers aged 18 to 60 years old can avail of this promo when they redeem and claim the voucher.

With this offer, PayMaya makes the protection against COVID and other unforeseen incidents of its users top priority as the company continues to provide more reliable, more convenient, and safer payments through everyday cashless transaction.

Aside from this protection reward, Filipinos can maximize PayMaya for safer cashless and contactless transactions such as sending money to loved ones, paying online, scanning to pay via PayMaya QR, paying bills, buying airtime and gaming load, and donating to causes.

Enjoy this exclusive reward as well as safer and more convenient cashless transactions by downloading the PayMaya app using this link: https://official.paymaya.com/CAK1/425eb133. Don’t forget to upgrade your PayMaya account and use it for everyday cashless transactions to avail of this promo. Check out https://www.paymaya.com/quick-guide/upgrade for details.

PayMaya is the only end-to-end digital payments ecosystem enabler in the Philippines with platforms and services that cut across consumers, merchants, communities, and government. Through its enterprise business, it is the largest digital payments processor for key industries in the country including “everyday” merchants such as the largest retail, food, gas, and eCommerce merchants, as well as government agencies and units.

PayMaya provides more than 35 million Filipinos with access to financial services through its consumer platforms. Customers can conveniently pay, add money, cash out, or remit through its over 250,000 digital touchpoints nationwide. Its Smart Padala by PayMaya network of over 39,000 partner agent touchpoints nationwide serves as last-mile digital financial hubs in communities, providing the unbanked and underserved with access to digital services.

Hotter Deals with OPPO Reno5 Series Offering 50% Off on OPPO Enco X and OPPO Band

Global smart device brand OPPO is making the Summer season even better with their Summer Specials promo with the Reno5 Series.

Starting May 18 until July 31, customers who purchase any of the OPPO Reno5 Series smartphones in OPPO Brand Stores and authorized dealers nationwide will be qualified for the discount on OPPO Enco X, OPPO’s latest premium wireless earphones, and OPPO Band, the brand’s latest addition to their wearable device line meant for fitness and health for 50% off.

An Offer You Can’t Resist

Save as much as PHP3,500 on your OPPO Enco X or OPPO Band when you get your latest Reno5 4G or Reno5 5G handset. The latest offering from OPPO for these smart device powerhouse  that you can’t simply resist.

The OPPO Enco X gives you an all-new audio experience, complete with noise cancellation, wireless charging, and a coaxial dual-driver design normally exclusive to high-end audio devices. While, OPPO Band gives fitness enthusiasts an array of tools like 12 workout modes, real-time heart rate monitoring, and 50-meter water resistance. Both the OPPO Enco X and OPPO Band are part of the brand’s efforts to integrate IoT and smart device technology into people’s daily lives, giving them new levels of functionality ideal to picture life together better with the latest Reno5 Series smartphones.

More Moments with Reno5 Series to #PictureLifeTogether

The smartphones from OPPO’s Reno5 series were made specifically for the social media-savvy content creators. Reno5 Series comes with an all-new camera system featuring a 64MP rear quadcam matrix and a 44MP ultra-clear front camera for Reno5 4G, and a 32MP ultra-clear front camera for Reno5 5G, living up to OPPO’s promise to #PictureLifeTogether. 

For mobile gamers who want to level up their gaming this Summer, the OPPO Reno5 4G and Reno5 5G come with features like Gamer Mode which lets users temporarily turn off notifications while gaming, Bullet Screen Message provides in-game notification messaging that will be displayed as a burst on the screen letting you receive messages without interrupting the game, and even a Gaming Shortcut Mode that lets users go straight to their game with a push of a button. The Reno5 Series is equipped with super-memory capacity to ensure a smoother gaming experience—with 8GB of RAM and 128GB of internal storage.

To learn more about the Reno5 Series and OPPO Reno5 Summer Specials, visit OPPO’s official website at www.oppo.com/ph or via the official Facebook page at OPPO Philippines.

IT Solutions Company Yondu’s Mobile360 strengthens brands’ omnichannel approach

Don’t miss out on meaningful consumer connections

IT Solutions Company Yondu’s Mobile360 strengthens brands’ omnichannel approach

The digital space has evolved from being a simple information hub to a large-scale community that houses not only consumers, but businesses as well. With accelerated growth of digital transformation in the past months, it has only become more saturated as consumers started shifting from offline to online. 

Businesses must now evolve not only to cater to the needs of their target audience, but to stand out, attract their attention, and ultimately engage with them. Consumers now look to brands to bring them engaging experiences, even in the virtual world. One way brands can do this is through an omnichannel approach. 

Understanding the omnichannel approach 

An omnichannel approach hinges on the idea of brands providing seamlessly integrated channels to reach out to their consumers. It does not just mean being on multiple channels; it means making sure that these channels — and the content brands put out on these channels — are interconnected.

According to top IT Solutions company Yondu, an omnichannel approach plays a pivotal role in providing a fast, convenient, and memorable experience in the now normal.  

“It’s crucial to use multiple channels and ensure that these platforms are integrated to provide customers a seamless digital experience,” said Mon Hirang, Yondu’s Vice President for Enterprise Solutions. “An omnichannel approach boosts the synergy across all of the brand’s channels, enabling them to connect and engage with their audience in different ways. This increases the brand’s visibility, improves brand recall, and helps brands consistently deliver their message to the right audience.”

An omnichannel approach also helps brands understand the wants and needs of their consumers because it allows them to follow an active conversation with customers in any of their preferred messaging channels such as Viber, FB Messenger, SMS, and Email. They can then analyze the customer data, and know strategies that are effective, identify those that need to be enhanced, and how the brand can move forward. 

Building connections through SMS

As people shift to digital, messaging platforms such as SMS have become timely and practical communication channels. More than sending a message, SMS is an efficient solution for brands to consistently engage with their consumers despite restrictions.

“With an impressive open rate of 98% and response rates reaching 48%, SMS makes an excellent option for improving customer engagement,” said Hirang. “For instance, brands can use an SMS blast to announce special offers and discounts, and confirm orders or send status notifications.” 

To further explore this opportunity, Yondu created Mobile360 — a secure mobile messaging platform that empowers brands to connect with their consumers by allowing them to communicate their brand message to millions of people at a time. 

Brands can choose from a variety of solutions to integrate into their strategies, from SMS polls that gather useful insights about consumers in the now normal to a two-way SMS feature that determines customers’ needs and preferences. 

Additionally, Yondu helps brands monitor their campaigns in real-time and enhance their platform security through different tech integrations. Mobile360 is designed to help brands easily communicate and engage with their customers, both to spread awareness and maintain customer satisfaction through SMS. This comes at a time when businesses need to make their customers feel that they can continue to cater to their needs and provide meaningful experiences.

Mobile360’s latest upgrades include flexible plans for micro, small, and medium enterprises, as well as a rich media messaging feature. This allows brands to connect and engage with their consumers via SMS, Facebook Messenger, and Viber using a single platform. With Mobile360, brands can send unlimited chat blasts via Facebook Messenger and improve their campaigns by adding images, videos, voice messages, and links using Viber.

“By offering an omnichannel messaging service, we provide brands the opportunity to reach out to their consumers in multiple ways, both online and offline, and foster stronger relationships with each other. Omnichannel messaging also allows our clients to interact with a diverse audience in the now normal, creating different opportunities for growth,” shared Hirang.  

Want to know more about how Mobile360 can help you create meaningful conversations? Connect with Yondu at info@yondu.com.

NTT Global Threat Intelligence Report: Up to 300% Increase in Attacks from Opportunistic Targeting

– Healthcare, finance and manufacturing industries hit hard as attackers take advantage of global destabilization

– Application attacks spike, accounting for 67% of all attacks as remote-access becomes a common vulnerability

– Cryptocurrency miners reach new heights, accounting for 41% of all detected malware

NTT Ltd., a world-leading global technology services provider, today launched its 2021 Global Threat Intelligence Report (GTIR), which reveals how hackers are taking advantage of the global destabilization by targeting essential industries and common vulnerabilities from the shift to remote working. Healthcare, manufacturing, and finance industries all saw an increase in attacks (200%, 300%, and 53% respectively), with these top three sectors accounting for a combined total of 62% of all attacks in 2020, up 11% from 2019. 

As organizations race to offer more virtual, remote access through the use of client portals, application-specific and web-application attacks spiked, accounting for 67% of all attacks, which has more than doubled in the past two years. Healthcare bore the brunt of these attacks from its shift to telehealth and remote care, with 97% of all hostile activity targeted at the industry being web-application or application-specific attacks.

The GTIR provides insights from NTT’s Cybersecurity Advisory that applies a maturity score of an industry’s security program, with a higher number indicating a more mature plan of action. Concerningly, healthcare and manufacturing have relatively low maturity scores of only 1.02 and 1.21, respectively. These have decreased from 2019’s baseline of 1.12 and 1.32, while attack rates have significantly risen. Manufacturing has experienced a three-year decline in scores, most likely due to changes in the operating environment and the evolution of attacks. On the other hand, finance continued to demonstrate the highest maturity benchmark score for the third consecutive year, of 1.84, a 0.02 decrease on last year, however. 

Kazu Yozawa, CEO of NTT’s Security division, says: “Last year we predicted a surge in targeted, opportunistic attacks and unfortunately, this has proven all-too-true. While these industries have done their best to maintain essential services throughout disruptive times, the fall in security standards when companies need them most is alarming. As services continue to move online and become increasingly digital to account for the new normal, organizations must be extra vigilant in upholding and maintaining best practices in their security.”

Malware sees a metamorphosis: Crypto malware surges while Trojans become more common

While malware is becoming more commoditized in features and functionality, it also became more diverse over the last year with the growth of multi-function malware. Cryptominers have replaced spyware as the most common malware in the world, but the use of certain variants of malware against specific industries continues to evolve. Worms appeared most frequently in the finance and manufacturing sectors. Healthcare was impacted by remote access trojans, while the technology industry was targetted by ransomware.  The education sector was hit by cryptominers due to the popularization of mining among students who exploit unprotected infrastructures.

The crypto-currency market is a prime example, with cryptominers accounting for a staggering 41% of all detected malware in 2020. XMRig coinminer was the most common variant, representing nearly 82% of all coinminer activity and nearly 99% in EMEA specifically. 

Mark Thomas, who leads NTT’s Global Threat Intelligence Center comments: “On one hand you have threat actors taking advantage of a global disaster, and on the other, cybercriminals capitalizing on unprecedented market booms. The common thread throughout both of these situations is unpredictability and risk. Changes in operating models or adoption of new technologies present opportunities for malicious actors and with a surging crypto-currency market popular among inexperienced students; attacks were bound to happen. Now, as we enter a more stable phase of the pandemic, organizations and individuals alike must prioritize cybersecurity hygiene across all industries, including the supply chain.”

Further 2021 GTIR highlights:

  • Attacks against manufacturing increased from 7% last year to 22%; healthcare increased from 7% to 17%; and finance is up from 15% to 23%.
  • Organizations in multiple industries saw attacks related to the COVID-19 vaccine and associated supply chains.
  • COVID-19 cybercriminal opportunism intensified, with groups such as the Ozie Team, Agent Tesla and TA505, along with nation-state actors like Vicious Panda, Mustang Panda and Cozy Bear very active in 2020.
  • The most commonly occurring forms of malware in 2020 were Miners: 41%; Trojans: 26%; Worms: 10%, Ransomware 6%.
  • Cryptominers dominated activity in Europe, the Middle East and Africa (EMEA) and the Americas but were relatively rare in Asia Pacific (APAC).  
  • OpenSSL was the most targeted technology in the Americas but was not even on the top 10 list in APAC.  
  • Ongoing fallout following the Schrems II decision invalidated the EU-US Privacy Shield and placed additional obligations on organizations transferring personal data from the EU to third countries.
  • NTT’s research shows that 50% of organizations globally are prioritizing securing their cloud services – making it the top cybersecurity focus over the next 18 months.

To learn more about how this year’s report offers organizations a robust framework to address today’s cyber threat landscape, follow the link to download the NTT Ltd. 2021 GTIR.

ENDS

Regional breakdown

The Americas:

  • OpenSSL was the most targeted technology in the Americas but was not even on the top 10 list in APAC.
  • Business and professional services was the most attacked industry in the Americas, accounting for 26% of all attacks.
  • The US accounted for two of the highest rates of reconnaissance activity of any country analysed: 
    • Some 64% of all hostile activity targeting the technology industry was some form of reconnaissance.  
    • In the education industry, 58% of all hostile activity was reconnaissance.  
  • The Americas observed 8% of all attacks as DoS/DDoS attacks, while these attacks accounted for under 4% in APAC and 1% in EMEA.
  • With 34% of all malware detections, XMRig was the most detected malware in the Americas and in the US.

EMEA:

  • EMEA experienced 79% of all attacks as combined application-specific (42%) and web-application (37%) attacks. 
    • At 91% of all such attacks, the UK had the highest rate of combined web attacks of any country analysed.
  • Healthcare was the most attacked industry in EMEA.
    • The combined attacks from web-application (62%) and application-specific (36%) attacks targeting healthcare in EMEA accounted for 98% of all hostile activity in this sector.  This is well above the global average of 67%.
  • XMRig accounted for nearly 99% of all miner activity in EMEA and for over 87% of all malware detections.
  • Trojans were the second most common form of malware within EMEA.
    • In the UK&I, six of the 10 most observed malware were some form of Trojan.

APAC + ANZ:

  • Malware varied greatly throughout APAC, but webshells, botnets, and all forms of Trojans combined to account for 72% of all malware. While XMRig was the most commonly detected malware globally, no country in APAC showed XMRig in their top 10 most common malware.
  • In APAC, finance (24%) was the most attacked industry, followed by manufacturing (22%).
  • In ANZ, finance (42%) accounted for almost half of all attacks, followed by education (24%). 
  • Healthcare industry maturity severely lacking in APAC and AU at 0.60 and 0.96, below global average of 1.02. Largest gap is APAC with 2.53 to target state.
  • Technology sector (2.02) was more mature than the global average (1.64).

Unilever Says Yes to Positive Beauty

A New Era of Beauty for the People and the Planet

Now more than ever, people are becoming more and more conscious about what they buy and consume, supporting brands that align with their values and offer products that do more good than harm. In the same way, companies and brands have been shifting to adopt the same level of responsibility when it comes to the products they offer and the messages they send to their audiences, resulting in purposeful actions that demonstrate care not just for people but also for the planet.

Unilever, one of the leading global corporations, recognizes their role in doing just that and in recent years, has been reinforcing positive action across its brands. In the Philippines, the company’s Beauty and Personal Care Category, home to beloved brands like Cream Silk, Pond’s, Lifebuoy, Closeup and Love Beauty and Planet, to name a few, unveils its renewed purpose called Yes to Positive Beauty. This is a commitment to bring about positive change through real actions – to do more good, not just less harm, for people and the planet. 

“Our new thrust, Yes to Positive Beauty, is a movement not just for us, but for all Filipinos to champion a new era of beauty and personal care that’s inclusive, equitable and sustainable,” says Dorothy Dee-Ching, Unilever Philippines’ Vice President for Beauty and Personal Care. “As the number one beauty and personal care company in the country, we acknowledge the part we play in being a force for good, and Yes to Positive Beauty encompasses our commitment to do this through our brands.”

Four Steps to Positive Beauty

As the beginning of their commitment towards doing more good, Unilever Philippines identifies four key pillars of purpose:

  1. Yes to health and wellbeing

After a year that has heightened the importance of health and hygiene, Unilever commits to making hygiene more accessible and affordable for all Filipino families. Partnering with the Philippine Public Health Association, Unilever, through its trusted brands Lifebuoy and Closeup, launched the Hygiene 101 Campaign, a digital information drive equipping Filipinos with 101 hygiene practices to live by.

  1. Yes to equal opportunities

Pushing forward the agenda on gender equity, Unilever makes a conscientious effort to provide opportunities for Filipinos across the country. Starting in 2020, Unilever partnered with Mano Amiga and Shopee to create a grant for up to 25 microentrepreneurs to start or restart their business. The grant included not just monetary funding, but also access to training programs for skills needed to sustain their enterprise, and the Shopee marketplace to give life to their business online.

Another partnership piloted in 2020, Cream Silk has teamed up with Edukasyon.ph, the largest education technology platform in the country, to provide Filipinas with the tools they need to be ready for the next opportunity. This 2021, they launched the #ConditionedForGreater Online Academy, a series of free one-hour certificate courses aligned with skills needed to land a new job, even during a recession. 

  1. Yes to beauty inclusivity

As one of the top advertisers in the country, Unilever also recognizes how its brands can do their part in shifting beauty standards to combat discrimination and championing inclusion not just in their communications but also across all efforts. The company’s flagbearer for all kinds of beauty, Dove has continued to create safe spaces for all Filipinos to embrace their unique beauty. This year, Pond’s is shifting its products and campaigns to veer away from whitening, empowering Filipinas to love and care for their skin.

Just this April, Unilever also launched its very own online portal www.BeautyHub.ph, a content hub celebrating a progressive, inclusive and tolerant world, representing all types of shapes, sizes, orientations, ages, religions and more. Your everyday beauty expert, www.BeautyHub.PH celebrates unique experiences through features and content that’s helpful, authentic and positive.

  1. Yes to sustainability

In order to reduce their environmental impact and reinforce its commitment towards more sustainable practices, Unilever has taken key steps across its personal care brands to use less or better plastic. 

Unilever says yes to sustainability by saying no to bubble wrap and replacing it with sustainable eco-wrap for purchases from E-commerce platform Shopee. The company is taking this small step as they continue working with partners to optimize their packaging and further reduce plastic use.

Saying Yes to Positive Beauty

Inviting everyone to join them in their renewed commitment, Unilever is kicking off their Yes to Positive Beauty Sale this May 17-19, 2021 with Shopee! Apart from saying yes to exciting deals and discounts from your favorite brands, like Dove, TRESemme, Cream Silk, Pond’s, St. Ives, Love Beauty and Planet, and more, you’ll be saying yes to sustainability, as Unilever will be rolling out its sustainable eco-wrap packaging for orders with five items and above.

You’ll also be saying yes to equal opportunities and supporting small businesses through Mano Amiga, an organization that creates education and development initiatives to uplift communities in need. With the proceeds from the sale, Mano Amiga will be continuing its program granting microentrepreneurs access to the necessary funds and training courses to help them start, sustain or scale their businesses.

Shoppers can also look forward to the following special deals and freebies during the three-day sale:

  • Additional 15% off when you use the code POSITIVEBEAUTY and many more vouchers throughout the weekend
  • Flash sales, with deals as low as Php 29
  • Free stickers with every purchase
  • First 500 orders with min. spend Php 1,499 get a limited edition tote bag 
  • First 400 orders with min. spend Php 1,999 get a limited edition bucket hat 
  • A portion of the proceeds will help support small businesses in partnership with Mano Amiga. 
  • Check out the Positive Beauty Community Sale happening on May 18 featuring the small businesses we supported last year.

Join Unilever in saying Yes to Positive Beauty this May 17-19 on Shopee, and say yes to a new era of beauty. Add to cart and check out on May 17, 12-2am. 

For more information on Unilever’s Yes to Positive Beauty commitment visit https://www.beautyhub.ph/fitness-well-being/positive-beauty-and-personal-care 

Check out our offers at the Unilever Beauty Official Store: https://shopee.ph/unilever_personalcare   and the Positive Beauty Sale on May 17-19: https://shopee.ph/m/unilever-super-brand-day 

96.2% of businesses in Asia Pacific see cloud as critical to meeting immediate business needs amongst pandemic uncertainty

NTT’s Hybrid Cloud Report reveals the main drivers behind hybrid cloud adoption  

NTT Ltd., the global technology services company, released its 2021 Hybrid Cloud Report, which highlights the critical need for business agility, and the role hybrid cloud has had on helping businesses achieve this. 

Before Covid-19, many companies had embarked on digital transformation journeys, but the pandemic highlighted that many were not as agile as they had previously thought. The pandemic laid bare deficiencies in businesses’ cloud infrastructure, security and network architecture capabilities, hindering their ability to adapt and remain agile. 

The pandemic has forced a cultural mindset shift with global organizations adapting their agility plans from recovering infrastructure and applications to getting office-based workers set up and working from home. Despite this uncertainty, the pandemic has provided a significant opportunity to accelerate digital transformation initiatives. 

The report, which conducted research with 950 decision-makers in 13 countries across five regions – including Singapore, Hong Kong, India in Asia Pacific (APAC), highlighted the increasing reliance on technology and found that: 

  • A business lifeline: 90.0% of APAC businesses agree that pandemic has forced its business to rely on technology more than ever before
  • The benefits of hybrid cloud are already clear: With 60.3% of APAC organizations globally already using, or piloting hybrid cloud
  • Hybrid cloud is the future: The study found that a further 31.6% of APAC respondents plan to implement a hybrid solution within 12-24 months

It is clear that hybrid cloud is now seen as critical to data-driven processes and real-time decisions both now and in the future. 

Hybrid cloud, when implemented correctly, drives efficiencies

During such an uncertain time, businesses are continuing to tighten their purse strings and look to hybrid cloud to increase cost efficiency and drive the organization’s overall performance. The report found that an improved speed of deployment of apps and services is the biggest driver (38.8%) of hybrid cloud adoption in APAC, especially given the shift to a distributed workforce model where businesses in this region now need to access data and applications in new, different and often complex ways. According to APAC respondents, the second largest motivation for hybrid cloud adoption is an overall improvement of business agility (38.3%), followed by a more efficient total cost of IT operations (34.0%).

After working with NTT to implement a hybrid IT infrastructure, Christophe Le Caignec, Head of IT Operations, at Lefebvre Sarrut Services, said: “‘Our infrastructure now lets us focus our time and resources on application development and lifecycle management, helping us to bring new services to market much more quickly.”

Businesses, however, need to implement hybrid cloud in a way that will optimize environments to maximize efficiencies. This is why over half of organizations (53.6%) strongly agree on the need to engage with experts, such as managed cloud providers.

Overcoming hurdles

Beyond maximizing cost efficiencies, businesses are also charged with changing attitudes to security and compliance and the complexities of implementing hybrid cloud. The report found that more than half of the respondents in APAC (51.2%) claim that the difficulties in managing data security is the greatest barrier to adopting hybrid cloud. To overcome these barriers when working in such complex environments, organizations must choose the right environment that will securely host their mission-critical applications across public and private clouds; and work with a partner who understands the industries they’re working in to ensure compliance. 

The report found that network performance and a shortage of skills were also regarded as sizeable barriers to hybrid cloud adoption. Both, if not appropriately addressed, when implementing the cloud, could undo the benefits it offers. 

Rob​ Lopez, Executive Vice President, Intelligent Infrastructure at NTT Ltd., comments “As businesses look to navigate the new year, they must look to hybrid cloud environments that are optimized for agility, security and supported by the right network architecture while also meeting compliance requirements. This is the foundation upon which cloud is successful and will enable businesses to weather any form of disruption that comes their way.”

Partnering for success 

Industry collaboration and working with external experts will provide businesses with the right knowledge and skills to set up their hybrid cloud environments for agility. When we asked APAC respondents about the types of partner used, 70.8% of businesses said they engaged with systems integrators, while 55.4% engaged with specialist information security consultants or managed security service providers (MSSPs), highlighting the importance of security to cloud deployments. 

To find out more about NTT and our hybrid cloud services, visit our website.

NTT offers Cyber Threat Sensor to clients in wake of SolarWinds attacks 

As multiple vulnerabilities are discovered, NTT provides 30 day trial at no charge 

NTT Ltd., a leading global technology services company, has announced it is offering qualified clients a free-of-charge specialized sensor capability*. This will enable enterprises and public sector agencies to make an initial determination of their risk and potential means to mitigate attacks related to the recent SolarWinds incidents. 

In December 2020, a supply chain attack through SolarWinds’ commonly-used network management software allowed malware to be distributed to at least 18,000 organizations around the world. Additional threats have also since been identified, potentially exposing organizations’ applications and data. NTT’s view on these recent attacks can be seen here.

In response to these supply chain attacks, NTT will provide companies that believe themselves to be at risk of compromise with their 30-day trial of our Specialized Sensor for SolarWinds Detection and Alerting across all platforms other than Azure, at no charge. 

This offering includes:

  • Deployment of a specialized sensor in AWS and Google Cloud Platform environments for the detection of Indicators of Compromise (IOCs) specific to the SolarWinds breach.   
  • Near real time notification to a client’s security organization in the event a compromise is detected.
  • An actionable incident report delivered automatically, immediately upon detection of IOCs linked to the SolarWinds compromise. 

Organizations can then engage with NTT for a more in-depth review, analysis, recommendations, and remediation including a rapid incident compromise assessment. NTT can also provide ongoing managed security services such as Security Operations Center as a Service (SOCaaS) and develop a Strategy for Supply Chain Security Assurance, to help clients monitor their technology assets and reduce risk from future threats. 

Matt Gyde, President and CEO, Security Division at NTT Ltd., says, “Threat actors have exploited disruption during the COVID-19 crisis to launch an accelerated wave of cyberattacks around the world. The SolarWinds incidents were orchestrated by sophisticated operators and exploit the broad distribution of commonly-used software packages. NTT has now moved to proactively offer clients a way to identify potential problems in their technology infrastructure and take the steps needed to close those gaps.”

“At NTT our ongoing commitment is to make the world a better place through the power of technology, as we all navigate the new normal, we have an opportunity to build a better, connected future. With innovation, the possibilities to use technology for good are endless,” concludes Gyde.

For more information regarding the offer please visit our website here. 

*Current and prospective clients that meet NTT’s criteria are eligible for this offer.

Stylish “Bakuna Ready/Vaccine Ready” Outfits for your Vaccine Appointment

It’s been a while since my last blogpost, now we’ve entered Season 2 of ECQ. A lot things has changed and can’t believe how time flies. Update: After a year, Philippines had the most number of Covid-19 cases. As of today, April 2, 2021 a record of 15, 310 new Covid-19 cases . YIKES!

Another update, vaccines had already arrived in the Philippines. I haven’t got my vaccine yet since the priority are front liners. But I’ve came up with a list of stylish “bakuna/vaccine ready” tops you can wear on your upcomimg vaccine appointment. My recos are blogger/nurse/fashion student approved!

Shoulder cut outs – If you are conscious of your arms, the cut out details always gives that edgy touch. Note: on the arm coverage for the perfect injection site

Tip: You can bust out your tops you haven’t used in awhile and DIY like I did! Check out this old hoodie I found in my closet and I designed it with cut outs, also turned it into a crop top – perf for an athleisure look.

 

 

Venus cut – A more feminine look! It’s stylish, convenient and hassle free. Ready to strut your vaccine shot pose!

[Photo credits to owner]

[Photo credits to owner]
Sleeveless/ strapless – One of the most convenient, EFFORTLESS and hassle free 🙂 Plus, it’s Philippine weather friendly.

 

 

 

 

Bandeau or tube top – Same as for sleeveless/ strapless but for the RISQUE.

[Photo credits to owner]
Off shoulder – This one wouldn’t be on my top list (It’s a cute top, I know haha!) but depending also on how much it covers the arms. Your medical practitioner may kindly ask to tug down the sleeve a little more.

Safe example of arm coverage [Photo credits to owner]
Note:  For those who can relate especially those in the medical field – during my time, according to our nursing fundamentals the basis to point the best injection site is about 2-3  fingers from the shoulders. (Kindly comment below if it has been updated, it’s been awhile since I practice- advance apologies)