Feruary 15, 2017 | Jollibee Glorietta 4
Two days before Anne Curtis’ birthday is also the reveal of latest endorser of Jollibee – Welcoming the Ultimate ANNEBISYOSA, Anne Curtis-Smith. She said being part of the Jollibee family is “Full circle” since she was discovered at Jollibee. She would always claim that she was discovered in a local food chain by a talent scout but she can’t mentioned the brand, now she can shout to the world and claim it! ITO NA YUN! – the tag line of the latest commercial.
Anne’s life was full circle, being a fan of hers – I do envy her life. She has a sharp sense of style, she travels (Have you seen her latest VLOG? what we all thought was just all about her travel to the US, If you watch the end part – Erwan proposed to her in the woods of Connecticut) her body is total goals, snatch great acting roles, multimedia savvy, feed goals, charming and kind-spirited. She is part of the IT! GIRLS and having a good man by her side. That made her gain 6 milliANNE followers and love plus adored by the Filipinos. Throw Anne Curtis’ anything, she can do it and carry it.
Anne’s birthday wish this year is to have a smooth sailing wedding planning and love filled – She can’t wait to spend the rest of her life with her mi amore, Erwan Heusaff. Speaking of Erwan, just to clarify he ain’t the one in the commercial just a look a-like, the guy really look like Erwan -according to Anne. Anne mentioned she sent a picture to Erwan during the shoot and he teased “Don’t get too close” :)). Anne shared some deets about her upcoming wedding, she said her wedding wouldn’t be over the top but expect a lot of RED and knowing her and Erwan it will be charming. We all can’t wait! Rumor has it that the location of the wedding hasn’t been decided yet and it will happen end of the year (early December- according to some articles I read).
The closed event hosted by Jollibee, is a wedding theme – the event started with Jollibee kind walking the aisle accompanied by acoustic, carrying a bouquet of flowers and revealing Anne Curtis as the latest endorser. I am so honored to meet Anne and get a selfie with her upclose – FINALLY! For the past events that Anne is the endorser it was so hard to get near her and now finally thanks to Jollibee. When I had the chance, good thing I was chilling around after the event, she posed with the crew then I got my chance and asked her politely.https://www.instagram.com/p/BQmBpWnFHYm/?taken-by=krishgeekbytheblog
Actress, TV host, and all-around performer Anne Curtis is the newest Jollibee endorser.
Jollibee, the country’s number one fast-food chain, is proud to welcome another star to its ever-growing family of celebrity endorsers. Anne’s first project for the homegrown QSR brand is an ad campaign featuring the best-selling Burger Steak, which premiered last February 12, 2017.
“Anne is dynamic and talented, and her cheerful demeanor brings joy to everyone around her,” said Francis E. Flores, Jollibee Global Chief Marketing Officer and Philippines Head of Marketing. “We hope the nation shares our excitement over Anne being the newest endorser of one of Jollibee’s most popular products, the Burger Steak.”
A joyful discovery
2017 marks Anne’s 20thyear in Philippine show business, where she had made waves through a slew of TV shows, critically acclaimed blockbuster hits, and in recent years, sold-out concerts at some of the country’s most prestigious event venues.
Her journey to stardom began exactly twenty years ago, at a Jollibee store along Boni Avenue in Mandaluyong City.
“Jollibee brings me so much joy,” she said. “At a young age, my mother introduced me to the Filipino treat that is Jollibee. This is where I got to taste the sweet Jolly Spaghetti, the joys of Chickenjoy, and of course, the Filipino version of steak, the Burger Steak with rice! It started my life here in the Philippines,”
A 12-year-old balikbayan visiting relatives from her mother’s side, Anne was discovered by a talent scout while she was enjoying Jollibee’s signature treats.
“I remember having Chickenjoy and Jolly Spaghetti,” said Anne, who excitedly recounted her ‘discovery’ story. “I wouldn’t be the star I am today if I was not eating at Jollibee 20 years ago. It’s just one of the reasons why Jollibee has a special place in my heart.”
“It is such an amazing story,” added Flores. “Anne just proves how instrumental Jollibee is in introducing relatives and friends from abroad to the Pinoy experience.”
“With Jollibee, there’s always a treat to look forward to, from mainstays like Burger Steak and limited time offers like the Tuna Pie. You’ll never get tired of eating at Jollibee, because there’s so many treats to choose from. The food really brings me so much joy!,” said Anne.
With a truly joyful discovery story, Anne believes that her Jollibee endorsement could not have come at a better time.
“I’ve always come so near, yet so far,” she said. “There were plans before, but they never pushed through. Finally the time has come and it’s really a big dream come true for me. I feel like I’ve come full circle in my career.”