According to the latest Beauty and Personal Care 2022 report by Euromonitor International, a London-based market research company, Hello Glow is listed as the #1 top ranking brand for skin care set for two years in a row.
The market research firm discloses Hello Glow’s market share at 51.7% and 52.7% in 2020 and 2021 respectively; overtaking multinational brands like Nu Skin, Avon, Shiseido and Loreal in this category.
Ever Bilena Cosmetics, Inc.’s Chief Sales & Marketing Officer, Denice Sy-Munez founded the brand in February 2020, just before the country went into lockdown.
“We saw that there was demand for a safe and credible option for rejuvenating sets and sold the set first through direct sales dealers and resellers,” says Sy-Munez, who started the brand with only one product – the Hello Glow All-Natural Whitening Set, which sold over a million sets in its launch year.
Hello Glow has since released three additional variants under the skin care set category; namely the Advanced Rejuvenating Set, the Acne Defense Set, and the Blemish Miracle Set.
Hello Glow’s unique selling point? All of the brand’s skin care sets are dermatologist-recommended and have undergone clinical testing to ensure efficacy. “The skin sets do not contain any hidden FDA-banned ingredients, we are FDA-compliant and the label is as transparent as it can be!” adds Sy-Munez.
The brand has been recognized on multiple occasions by international award giving bodies as well. Hello Glow has won Gold from the 2021 IPRA (International Public Relations Association) Golden World Awards for an all digital campaign, while Sy-Munez was the Gold Winner at 2022 TITAN Business Awards for Beauty & Cosmetics as founder for Hello Glow.
Hello Glow is available in thousands of touch points. The brand is carried by over 20,000 registered resellers nationwide, and is distributed across 5,000+ physical retail outlets including department stores, drug stores, supermarkets, and convenience stores.