17 August 2015 – It’s time to go head over
heels for DIVA’s How Do I Look? Asia – the highly anticipated
Asian re-imagination of the hit fashion makeover series. Billed as “Asia’s ultimate fashion fix,” How Do I Look? Asia will make its debut on Monday, 31 August at 8PM
(SIN/MAL) on DIVA, NBCUniversal International Networks’ leading entertainment channel for women in
Asia.
The NBCUniversal International format,
produced by NBCUniversal’s Matchbox Asia, follows Malaysian celebrity
and style icon Sazzy Falak as she guides eight fashion victims to the path of
fashion enlightenment. Jeannie Mai, host of the original U.S. version, and a
familiar face to Asian viewers, features in each episode, setting up the
fashion challenges each week.
The fashion-challenged victims
include onesie-addict/ blogger Apple Allison of Sole Searching Soul (Philippines); indie
rock guitarist Ariana (Malaysia); mismatch, mishap/ watercolor artist Choc
(Taiwan); sales executive, and literally “plain” Jane
(Philippines/Australia); overachieving, yet outdated, Lavinya (Malaysia); rebel
teacher Lianni (Philippines); romantically-insecure Maisarah (Singapore); and
the uninspiringly-dressed motivational speaker Yessinta (Indonesia).
To achieve a professional look that can be
replicated for the everyday, Sazzy will be joined by a guest stylist in each
episode: Liz Uy (Filipina celebrity stylist); Zac Wu (Taiwanese celebrity
stylist); Andrea Wong (former editor of Elle Malaysia); and Anindita Saryuf
(fashion director of Elle Indonesia).
In each episode, Sazzy and an accomplice – a concerned family member, friend or colleague
– will help transform the
lucky fashion victim into a beacon of style.
After having their wardrobe raided, the individual will have their
current fashion choices face the “Eww Tube”, one of the iconic
features of the original format. The “Eww Tube” is a vacuum cleaner-like machine that
literally sucks offending outfits up and away after they have been eliminated
by the panel of fashion experts and accomplices.
The transformations featured on the series
transcend fashion and style. Viewers will also get to witness the complex and
emotional backstories of the victims, whose glamorous new looks, and freshly
developed sense of style, act as a catalyst for them to adopt a more positive
and confident outlook on life.
“How Do I Look? Asia
is a testament to DIVA’s position as
the leading women’s
entertainment channel in Asia. We are confident that this ground-breaking local
production, like its original franchise, will strongly resonate with our core
female audiences across the region,” said Christine Fellowes, Managing Director, Asia
Pacific, NBCUniversal International Networks. “Using the insights from various in-depth research
initiatives on Asian women that NBCUniversal has conducted and developed over
the recent years, How Do I Look? Asia features many of the elements that
we found women loved: fabulous and fun makeovers, the hottest fashion trends
tailored to Asian sensibilities, inspiring and heart-warming personal stories,
and a positive underlying message that encourages every woman to be her best
self.”
Jeannie and Sazzy will be making live
appearances as they tour Singapore, Malaysia and Vietnam later this month on
the following dates:
–
Singapore: 20-22 August
–
Kuala Lumpur: 23-25 August
–
Ho Chi Minh City: 26-27 August
How Do I Look? Asia Season One is presented
by regional sponsor Zalora.
Tito Costa, Managing Director of ZALORA Group,
said, “We’re excited to be working with How Do I
Look? Asia’s very first season of fashion makeover series
and we’re proud to contribute to the life-changing makeovers
featured throughout the show. ZALORA supports Asia’s diverse forms of beauty
and seeks to empower women through fashion by giving them the confidence to own
whatever moment they find themselves in and to encourage them to be the best
version of themselves. The show’s goal is aligned with ZALORA’s commitment to provide
a carefully-curated range of fashion options as the right tools to create
confidence-boosting looks. This is perfectly echoed in the weekly fashion
transformations featured throughout the show.”
In Malaysia, the series is also presented by
Marigold Yogurt Drink and Panasonic Beauty.
Clozette is the Official Fashion Social
Network of the series, which is filmed at an NBCUniversal International studio
set built in Solaire Resort & Casino, Manila.
For more information on How
Do I Look? Asia, including exclusive behind-the-scenes sneak peeks,
fashion tips, quizzes and personality profiles, visit www.divatv.asia/hdila
Be part of the conversation on Facebook,
Twitter and Instagram with #HDILasia
How Do I
Look? Asia premieres on 31 August, Mondays at
8PM (SIN/MAL)